Articles from Guylaine Bergé

Jul 20, 2023 • WhatsApp

WhatsApp Business Features To Boost Your Retail Business

WhatsApp Business gives business owners a presence on one of the world's most popular social messaging apps, which allows them to communicate more effectively with their customers and help their businesses grow in the online marketplace. Here are some features that have already made the WhatsApp Business Platform an essential part of people's retail practices worldwide.

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Jun 10, 2023 • WhatsApp

Showcase your products with WhatsApp Business Product Messages

You might already be using WhatsApp Business as a communications channel for things like customer service, customer feedback, and marketing. However, what many people have yet to discover is the power of WhatsApp Product Messages as a highly innovative and effective way to boost your sales potential on one of the world's most popular online messaging channels.

Jun 01, 2023 • WhatsApp

Increase Your Conversions Rate With WhatsApp Business Assisted Sales

You don't need a degree in psychology to know that some customers are more risk-averse than others when making a purchase. When shopping online, everyone has, at some point, been hovering over the 'confirm payment' button with that little voice at the back of their minds telling them they're about to make a mistake. Sometimes we throw caution to the wind regardless of any doubts we may have and buy the product anyway; in many cases, we abandon our carts and go elsewhere to find what we're looking for.

Jan 23, 2023 • WhatsApp

How to build customer relationships with WhatsApp Business Platform

Boasting an engagement rate of over 70%, the WhatsApp Business Platform has proven itself as a precious channel for building customer relationships. But how do you use this popular channel to your advantage and grow your audience and business? This article will share everything we know about building better customer relationships on WhatsApp.

Jun 03, 2021 • Instant Messaging

Everything Businesses Need to Know About Integrating Instagram Messaging via API

During the annual F8 conference, Facebook announced the roll-out of their Messenger API to support Instagram Messaging. In addition to Facebook Messenger, the Facebook Messenger API now also supports Instagram Messaging! The API allows businesses to manage all messages initiated by people at scale. Let’s dive into Instagram Messaging and learn how your business can use this social media platform to improve your customer experience and drive sales.