Articles from Guylaine Bergé

Feb 17, 2023 • WhatsApp

WhatsApp Business Features to Boost Your eCommerce Business

WhatsApp Business gives business owners a presence on one of the world's most popular social messaging apps which allows them to communicate more effectively with their customers and help their businesses grow in the online marketplace. Here are just some of the features that have already made the WhatsApp Business Platform an essential part of people's eCommerce practices across the world.

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Jan 17, 2023 • WhatsApp

Showcase Your Products With WhatsApp Business Product Messages

You might already be using WhatsApp Business as a communications channel for things like customer service, customer feedback, and marketing. However, what many people have yet to discover is the power of WhatsApp Product Messages as a highly innovative and effective way to boost your sales potential on one of the world's most popular online messaging channels.

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Jan 12, 2023 • WhatsApp

How to Use WhatsApp Business for Conversational Commerce?

Conversational Commerce is a type of eCommerce that focuses on two-way conversations with customers via the use of online chat tools. It's a concept that's actually been around for quite some time, with former Developer Experience Lead at Uber, Chris Messina, describing it as "the intersection of messaging apps and shopping" back in 2015.

Jan 12, 2023 • WhatsApp

Increase Your Conversions Rate With WhatsApp Business Assisted Sales

You don't need a degree in psychology to know that some customers are more risk-averse than others when it comes to making a purchase. When shopping online everyone has, at some point, been in the position of hovering over the 'confirm payment' button with that little voice at the back of their minds telling them they're about to make a mistake. Sometimes we throw caution to the wind regardless of any doubts we may have and buy the product anyway; in many cases, we abandon our carts and go elsewhere to find what we're looking for.

Dec 30, 2022 • WhatsApp

How To Grow an Audience and Build Customer Relationships with WhatsApp Business Platform

Boasting an engagement rate of over 70%, the WhatsApp Business Platform has proven itself as an exceptionally valuable channel for building customer relationships. But how do you use this popular channel to your advantage and grow your audience and business? In this article, we will share everything we know about building better customer relationships on WhatsApp.

Aug 24, 2022 • Instant Messaging

Why Do I Need a Google’s Business Messages Partner?

Google is making companies even more accessible through the launch of Google’s Business Messages, allowing customers to reach you in their moment of need. While the messaging service is available as an app, larger businesses are better suited to engage with customers through Google's Business Messages API, which requires partner support. Let's have a look at how this messaging channel is ideal for growing businesses looking to stay ahead of the competition.

Jun 27, 2022

The Benefits of A2P Messaging for Business

Amid the thicket of technology TLAs with 2 in them (B2B, P2P, 2FA,...) is one of the simplest A2P messaging, or “Application-to-Person”. You may not be familiar with the acronym, but it’s probably touched your life several times in the last week alone. Let’s see why A2P remains relevant as a messaging technology today.

Jun 09, 2022 • SMS

Scale Your Business Communications With an SMS API Integration

When it comes to business messaging and message delivery - SMS works brilliantly. It’s the most accessible channel people still use every day, and it’s unlikely to go away any time soon. And that’s why SMS is used by most businesses, big and small, to communicate with their customers whenever they want and wherever they are.

May 30, 2022 • RCS

An Intro to RCS Messaging for Marketers

How can your business use RCS Bussiness Messaging for marketing campaigns? Discover how RCS can help your brand share interactive content, engage with customers and increase brand engagement.

Push Notifications Vs. SMS: How to Deliver Your Message

May 02, 2022 • SMS

Push Notification Vs. SMS Message: What's the Difference?

SMS messages are electronic messages sent between phones while push notifications are brief alerts triggered by an application. Learn when to use each to maximize the reach of your message.

Jun 03, 2021 • Instant Messaging

Everything Businesses Need to Know About Integrating Instagram Messaging via API

During the annual F8 conference, Facebook announced the roll-out of their Messenger API to support Instagram Messaging. In addition to Facebook Messenger, the Facebook Messenger API now also supports Instagram Messaging! The API allows businesses to manage all messages initiated by people at scale. Let’s dive into Instagram Messaging and learn how your business can use this social media platform to improve your customer experience and drive sales.

Aug 21, 2020 • WhatsApp

WhatsApp Sandbox: 3 Easy Ways to Start Testing and Developing

Do you want to start testing and developing your WhatsApp Business solution and flow without waiting for your WhatsApp Business Account to be approved? This is now possible with our WhatsApp sandbox testing environment.