messaging
Channels

Every channel your customers use, one platform to run them.

Reach customers on any channel and manage your conversations from one place.

Build it yourself with our API, or run it on the CM.com platform.

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Reach and manage every conversation, on any channel

No separate contract or integration per channel. Connect once, and reach customers on any channel they use, from one platform.

All channels, one interface

WhatsApp, RCS, SMS, Email, Voice, and more, all in one interface.

Never lose the thread

Move between channels and pick up any conversation right where it left off.

Rich features, built in

Quick replies, chatbots, and AI agents, plus images, video, and locations, out of the box.

API or platform? Two ways to use every channel

Customer Context Platform

Switch channels. The context doesn't.

Every channel gets you into the conversation. What keeps it going is what's underneath: the Customer Context Platform connects every message, call and order into one profile. So the conversation that starts on WhatsApp and continues by phone still has the full history behind it, no re-explaining, no starting over.

The more channels a customer uses, the sharper that picture gets. And whichever channel a team or an AI agent replies on, they're working from the same one.

Put context to work

See how businesses in your industry use these channels

Every industry uses conversational channels differently. Here's how four of our customers put them to work.

Ready to start?

Get started with one channel or all of them. Start small, grow big with a platform that scales with you and your customers.

Latest Articles

an-intro-to-rcs-messaging-for-marketers Connect

Be Where They Are: The Four Channels Your Customers Actually Want You In

Every brand says it is "customer-centric." Far fewer can answer a simpler question. When your customer wants to hear from you, are you in the place they would actually look?

4 minutes read Jun 16, 2026
Unified Messaging With RCS on iOS Connect

Unified Messaging with RCS on iOS

RCS is a rising star among the messaging channels. It combines the reliability of the SMS network with the added benefits of rich media and other modern messaging features. Its only hiccup was reach - iOS didn't support RCS. Until now.

4 minutes read Nov 25, 2024
WhatsApp vs Facebook Messenger Connect

WhatsApp vs Facebook Messenger: Which Messaging Channel is Best for What?

WhatsApp and Facebook Messenger are both established messaging channels for customer engagement. But what are the differences? Which advantages does each channel have for what business use case? Let's dive into the details

7 minutes read Jan 18, 2024
live-meta Connect

Why SMS Remains As Essential As Ever For Black Friday

One might assume that SMS has lost relevance in an era dominated by popular messaging channels such as WhatsApp and Instagram. However, regarding Black Friday, one of the most anticipated shopping events of the year, SMS remains as essential as ever. While consumers are bombarded with emails, push notifications, and social media advertisements, the humble SMS message, with its 98% open rate, often cuts through the noise and connects businesses with eager shoppers.

4 minutes read Oct 10, 2023
whatsapp-business-blog_image-tracking-order-updates Connect

How To Use WhatsApp For Tracking And Order Updates

Even the most easy-going among us can get a bit nervous if we need clarification on what's going on with our order. We've all been there, combing through our emails from the past month, searching for payment confirmation, or fretting about whether our product has accidentally been shipped three-quarters of the way around the world to an unknown location, never to be seen again.

4 minutes read Jun 29, 2023
whatsapp-business-blog_image-abandoned-carts-stock-wishlist Connect

How WhatsApp Business can help with abandoned carts recovery

Picture the scene as a customer: we've made the decision that we're going to buy something and we've added it to the cart, but for whatever reason, we don't follow through with the transaction. Sometimes we forget that we've added items to the cart; other times the phone rings just as we're about to click pay and we forget about it. On other occasions, we see something at the last minute that we don't like the look of that makes us think twice about buying.

4 minutes read Jun 06, 2023
intro-to-rcs-messaging-for-marketers Connect

Are you still one-way messaging? There is another way

Customer messaging doesn’t have to be one-way. With two-way messaging, marketing becomes a conversation rather than a broadcast. When you can communicate with customers as equals, you can fully understand what they want from your brand, and that’s about as valuable as data gets.

4 minutes read Jun 03, 2023
Customer Service for Telecoms Connect

How Mobile Messaging Improves Customer Service For Telecoms

Telecoms have long been at the cutting edge of communication technology. And through these technological advancements, industry leaders can also bolster customer support. Enter SMS in telecom industry businesses, an integration that greatly improves the customer experience.

4 minutes read May 15, 2023
whatsapp-business-blog_image-deals-offers Connect

Increase conversion with promotional messages on WhatsApp

In an age of mass marketing, as well as constant TV, internet, and email advertising, it’s safe to say that sales periods can be something of an overwhelming experience for consumers around the world. Inundated with information from companies, people could be forgiven for wanting to switch off their phones, radios, and televisions and ignore all forms of marketing until the sales period is all over. As an eCommerce owner, you should always be looking to avoid this by diversifying your marketing strategy in a way that suits your customer's needs.

4 minutes read Apr 03, 2023