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Feb 16, 2023
2 minutes read and Shopware announce partnership for further expansion

Breda -, market leader in Conversational Commerce, is partnering with Shopware, provider of an open source e-commerce platform.

The partnership ensures that Shopware's open source platform integrates seamlessly with's Communication Platform and Mobile Service Cloud solution. With the partnership, and Shopware meet the growing need for integrated e-commerce solutions in both Europe and the United States.

Focus on the Core

Shopware provides the most widely used e-commerce system in Germany and is growing rapidly because of the flexibility and capabilities the system offers web shop owners. The organization was looking for a partner in the field of Conversational Commerce to optimize conversions via mobile devices and offer entrepreneurs improved customer service capabilities. The partnership with puts Shopware ahead of its competitors.

Jeroen van Glabbeek, CEO at "The integration of voice and other channels within the e-commerce platform is crucial for entrepreneurs. With the partnership we underline our role as a reliable partner with future-proof and innovative solutions for the best conversational experiences."

Sebastian Hamann, Co-CEO of Shopware: “Every day, we work passionately to position Shopware as THE flexible and open solution for modern mid-market ecommerce. This is because we want to empower merchants to build exceptional shopping experiences. We are convinced that partnering with takes us one step further on this successful journey and we look forward to accelerating both our national and international expansion together.

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