CM.com launches Safeguard Plus: A cutting-edge solution to combat Artificially Inflated Traffic (AIT)

As the digital landscape continues to expand, the importance of cybersecurity has never been greater. Multi-Factor Authentication (MFA) has become a cornerstone of securing digital accounts, with One-Time Passwords (OTPs) delivered via SMS being one of the most widely adopted methods due to their simplicity and accessibility. However, this widespread adoption has also made OTP traffic a target for fraudsters, leading to a surge in AIT attacks.

AIT, also known as SMS pumping, occurs when fraudsters exploit SMS routes to generate fake or bot traffic, profiting from revenue-sharing models or cheap grey routes. This fraudulent activity not only inflates costs for businesses but also undermines the reputation of SMS as a trusted communication channel. According to industry research, OTP traffic accounts for approximately 35-40% of all SMS traffic, with an estimated 1.5 trillion OTP messages sent annually—a figure expected to reach 2 trillion by 2028.

Safeguard Plus

To address this growing challenge, CM.com has developed Safeguard Plus, a state-of-the-art solution that leverages advanced machine learning to provide real-time protection against AIT. Building on the success of the existing Safeguard suite, which includes tools like destination management, rate limiting, and IP whitelisting, Safeguard Plus offers an enhanced layer of security tailored for global enterprise customers with complex traffic profiles.

Key features of Safeguard Plus

• Real-time traffic profiling: Using machine learning, Safeguard Plus creates a dynamic profile of each customer’s traffic, enabling the system to evaluate and classify the risk of every individual message.

• Flexible deployment options: Customers can choose between monitoring their traffic with in-depth analytics or automatically blocking messages identified as AIT.

• Scalable plans: Safeguard Plus processes up to 100,000 messages per month. For top-tier customers, an Unlimited package is available to continuously monitor all traffic (inquire for local pricing).

“While our existing Safeguard tools have successfully protected 80% of our customers from AIT attacks, we recognised the need for a more advanced solution for enterprises with unique traffic patterns,” said [Insert Name], [Insert Title] at CM.com. “With Safeguard Plus, we’re taking a significant step forward in helping our customers maintain secure and reliable communications, ensuring their brands remain protected in an increasingly digital world.”

Safeguard Plus reflects CM.com’s ongoing commitment to providing innovative solutions that empower businesses to succeed in their customer communications. By addressing the challenges posed by AIT, CM.com continues to set the standard for secure and efficient communication platforms.