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May 21, 2025
3 minutes read

Introducing Safeguard Plus: Protecting Your Business, One Message at a Time

Breda, Netherlands, 21 May 2025 – CM.com, a global leader in cloud software for agentic AI and conversational commerce releases Safeguard Plus, an advanced solution designed to protect enterprises from the growing threat of Artificially Inflated Traffic (AIT) in SMS communications.

As the digital landscape continues to expand, the importance of cybersecurity has never been greater. Multi-Factor Authentication (MFA) has become a cornerstone of securing digital accounts, with One-Time Passwords (OTPs) delivered via SMS being one of the most widely adopted methods due to their simplicity and accessibility. However, this widespread adoption has also made OTP traffic a target for fraudsters, leading to a surge in Artificially Inflated Traffic (AIT) attacks. This fraudulent activity not only inflates costs for businesses but also undermines the reputation of SMS as a trusted communication channel.

Safeguard Plus

To address this growing challenge, CM.com launches Safeguard Plus, a state-of-the-art solution that leverages advanced machine learning to provide real-time protection against AIT. Building on the success of the existing Safeguard suite, which includes tools like Destination Management, Rate Limiting, and IP whitelisting, Safeguard Plus offers an enhanced layer of security tailored for global enterprise customers with complex traffic profiles.

In 2024 we have seen a rapid adoption of our Safeguard features and we are proud of the results these features have delivered,” says Jeroen van Glabbeek, CEO of CM.com. “Currently we see that over 1 in 4 of our customers are benefitting from Destination Management and Rate Limiting features. This has resulted in direct cost savings for our customers by blocking fraudulent traffic. The cost savings for the entire industry are a multiple of that as we see that AIT attacks are stopped once fraudsters see their traffic is being blocked.

By addressing the challenges posed by AIT, CM.com continues to set the standard for secure and efficient communication platforms.

Availability

Safeguard Plus will be made available in June, 2025 for customers of CM.com as an optional subscription.

Read More About Safeguard Plus or Contact One of Our Experts:

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CM.com
connects tens of thousands of companies with millions of consumers via their mobile phone each day. Behind the scenes, from our innovative platform, CM.com makes sure companies can use these millions of messages, phone calls and payments to become part of people’s lives.
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