previous icon Back to blog
Feb 28, 2023
7 minutes read

Let’s Talk about the Benefits of Integrating a Chatbot with your Current Tech Stack

At CM.com, we've noticed that more and more people are showing an interest in employing our chatbot as a virtual communication channel to help them streamline their eCommerce practices and improve the overall experience that they offer to their customers. However, we’ve also noticed that one or two of our clients are unsure about whether they should replace their current systems in order to do so.

Brechtje van Houtum
Brechtje van Houtum,
Content Marketer

While customers can, of course, choose to adopt a number of our solutions as part of a full CM.com package, we feel it's our duty to point out that this isn't strictly necessary; as our chatbots can be seamlessly integrated with a company's existing tools. Users should think of it as a sort of add-on that allows you to improve your online business practices without the need for any kind of major restructuring, extra training, or additional post-integration costs.

Let's have a quick look at just some of the areas where CM.com chatbots can be easily integrated in order to provide a wide range of benefits to you and your eCommerce business.

Allow Customers to Get in Touch With You Straight Away

Integrating a chatbot into any channel, be it your company’s website or your WhatsApp Business Platform, means that customers can immediately get in touch with you as they browse through your products and services. The chatbot guides consumers through the buying process, helping them with their product search from the moment they arrive until it's time to go to the checkout.

Research has shown that 68% of adults are more likely to buy from a business that they can message directly, so providing your customers with a quick, automated, and efficient way to navigate their way through your website has enormous potential when it comes to driving sales. CM.com chatbots can be integrated into as many channels as you like in order to streamline and improve interaction with customers.

Chatbot integrations: chat widget on your website, WhatsApp chatbot, Facebook chatbot, and more.

Engage platform ecommerce add ons with chatbot integrations

Integrate Chatbots Into Your Ecommerce Platforms to Bring the Right Products to the Right People

CM.com chatbots can be integrated with eCommerce platforms such as Magento or Shopify, and CRM software such as Salesforce, to make sure that conversations are personalized for new and returning customers. By connecting data, growing brands can personalize conversations to fit the buying patterns of each individual consumer and bring their favorite products directly to them; offering discounts and suggested items to those that have made purchases in the past.

Another benefit of chatbots is that they can work with information in real-time like stock levels, meaning that customers are always given accurate information about the availability of products and services. Helping customers with the most up-to-date information makes them feel well looked after and is far more likely to boost a company's sales than traditional communication channels.

With CM.com’s Conversational AI Cloud, integrations are no code or low code. With standardized integrations ready to go, any configuration is possible. It’s truly a plug-and-play set-up.

Chatbot integrations: Magento 2, Shopify, WooCommerce, Shopware, BigCommerce, Salesforce, Microsoft Dynamics, and more.

Engage platform ecommerce add on integrations

Continuously Improve Service by Integrating Conversational AI and Customer Service Software

Integrating your conversational AI platform with contact center software allows you to bring your customer and agent data together. This data can be used to improve your company's customer service operation and boost customer satisfaction across the board. So, how does it work?

We’ll give you an example: let’s say you’re currently using Zendesk. Now imagine connecting a CM.com chatbot to Zendesk. This enables you to offer 24/7 support, where the bot takes care of a share of the conversations. Your agents still work in the systems they’re familiar with. No need for training.

Meanwhile, the chatbot helps your customers where possible. If human support is needed, the CM.com chatbot will seamlessly hand over the conversation to Zendesk. To do so, it makes use of both agent and customer data to put users in contact with the agent that's best equipped to solve your customer’s problems.

Connecting these platforms will get you a whole new pool of data. This allows you (both the human agents and the bot) to give personalized and accurate responses to customers' inquiries. Your chatbot collects real-world data based on customer interactions, and agents can use this data to improve and optimize the answers that the bot gives. On top of this, the team can use these insights to help customers better via their software (such as Zendesk). When evaluating conversations, your agents will gain a better understanding of what consumers are looking for.

All in all, this simple yet highly effective integration provides customers with the timely and comprehensive support that they need, while also allowing you to streamline and improve the interactions between you and the people that make your business tick.

Chatbot integrations: Mobile Service Cloud, Zendesk, Gorgias, Intercom, and more.

Engage platform ecommerce add on ai chatbot

Order Management Systems to Keep Your Customers in the Loop

Connecting a bot to your company’s OMS system means that it automatically knows the status of products that have been sent out, thereby allowing them to share such information with customers upon request. Consumers will be able to find out the exact location of their order and will be kept up to speed regarding any delays or complications that may have occurred during the shipping process.

A Where Is My Order (WISMO) chatbot can be easily placed on a company's support page or WhatsApp Business platform to provide customers with quick and informative updates about the status of their orders. Given that "Where is my order?" is one of the most frequently asked questions in eCommerce, a system of automated responses takes a huge amount of strain off of your customer service operations while leaving consumers satisfied with the clear and timely responses that they receive.

See how DHL's chatbot Tracy provides customer-specific answers.

Chatbot integrations: Magento, Shopify, WooCommerce and more.

Engage platform ecommerce add on integrations whatsapp

Make the Most Out of Your Dashboards to Gain Key Insights Into Customer Behavior and Preferences

Chatbots can tell you all sorts of things about your customers. Imagine having access to real-time insights on customer behavior and preferences that can be used to optimize your business strategy. Conversational AI Cloud provides just that, with a set of over 20 dashboards that offer a treasure trove of useful information on customer interactions. With these dashboards, you can easily monitor metrics such as messages sent and received, recognition rates, and customer questions.

But that's not all, you can also integrate this information with existing data visualization tools like Power BI and Tableau to gain even deeper insights. Create a single source of truth about your customers by pooling data from multiple sources. Use these insights into customers’ preferences and behavior to adjust your strategies.

With Conversational AI Cloud, you can make data-driven decisions based on out-of-the-box dashboards, or end-to-end integrated dashboards. This will help you understand your customers better and ultimately boost your business.

See how the data-driven chatbot approach leads to results for Missguided

Chatbot integrations: PowerBI, Tableau, Klipfolio, and more.

Engage platform ecommerce add on dashboard

Can the Chatbot Be Integrated Into Future Systems?

Customers are sometimes unsure about the adaptability of a chatbot when it comes to future integrations. In other words:

"If we choose to adopt new eCommerce systems in the future, will we be able to integrate the bot as well?"

The answer is an emphatic YES! Any online business looking to migrate its website or eCommerce platform can also migrate the CM.com chatbot simultaneously at absolutely no additional cost or effort from their side. The conversational flow remains the same; only the configuration of the integrations requires a minor change.

Build a Compatible Chatbot to Suit Your Ecommerce Needs

At CM.com, all of our bots are compatible with the infrastructure and systems that you’re currently using and can be easily integrated with little or no code. You can design your ideal chatbot to suit your eCommerce needs, and combine it with your data to make it even smarter and more effective with the passing of time. All of this guarantees that you’ll be getting the most out of your online communication channel; driving sales and improving customer satisfaction across the board.

If you're looking to find out more about how chatbots can help streamline and revolutionize your eCommerce business, you can get in touch with one of our experts.

Yes! I want to find out more about CM.com chatbots.

Was this article interesting?
Share it!
Brechtje van Houtum
Brechtje van Houtum,
Content Marketer
logo linkedin icon
As a copywriter, Brechtje shares a lot of content for our Customer Service, Customer Support, Marketing & Sales community. Believes in 'customer first'.

Latest Articles

blog-image-building-chatbot-experience
Jan 04, 2024 • Chatbots

How to build a great chatbot experience

Having a chatbot on your website or social channels is a good start. After all, it shows that you care about delivering a great experience to your customers, and you want them to be able to contact you in a way that’s convenient for them. However, if that chatbot doesn’t provide a great customer experience, it can instantly undo much of that goodwill. A chatbot is only as good as the answers it offers. Here are four key chatbot components you need to consider.

blog-image-chatbots-increase-sales-reduce-costs
Jan 04, 2024 • Chatbots

How AI chatbots can increase sales and reduce costs

With increased consumer and business choice comes increased pressure on sales teams. Now more than ever, it’s vital to ensure leads are qualified and every sales team member is maximising their chances of converting. Equally, cross-selling to existing customers and growing revenue per user is crucial to building incremental revenue. So how can you generate a large volume of leads, qualify them and ensure your team is only going after those leads most likely to convert?

conversational ai cloud chatbot tablet
Jan 02, 2024 • Conversational AI

What are the differences between NLP, NLU and NLG?

Artificial Intelligence (AI), Machine Learning (ML), and Natural Language Processing (NLP) are technologies that are evolving fast. You may have heard of NLP, but what about its close relatives, NLU and NLG?

chatbot-examples
Jan 02, 2024 • Chatbots

Six Chatbot Examples For Great Customer Experiences

People use chatbots for various reasons, with “productivity” as the key motivational factor. But what kind of bot do you need? They come in many forms and sizes, and to be successful, you need to think about where to apply a bot, and which kind. What do you want to achieve with the bot? In this guide, we’ll walk you through some of the most successful chatbot examples of our global customers and show you how you can use them to improve customer experience.

digitalizacion-administracion-publica-y-educacion
Jan 02, 2024 • Conversational AI

How Generative AI Supercharges your Customer Service?

Meeting customer expectations remains customer service's biggest challenge. Speed, convenience, and qualitative assistance seem to be the most important aspects to achieve this. With the power of AI, customer questions can be identified, categorized, and resolved more quickly. Besides, your organization is continuously fed with data to improve the entire customer journey. Learn more about the Power of AI for Customer Service in this blog.

whatsapp-chatbot
Sep 13, 2023 • WhatsApp

What Is a WhatsApp Chatbot, and How Do You Build One in WhatsApp Business?

WhatsApp Business and chatbots have skyrocketed as channels for brands to communicate with customers, and there are no signs of slowing down; There are currently around 2 billion active users on WhatsApp in more than 180 countries, and the numbers are still growing! A chatbot on WhatsApp can hugely benefit your business communication. In this blog, we'll explore the true value of WhatsApp Chatbots and how to build one.

chatbot-customer-experience
Sep 13, 2023 • Chatbots

Omnichannel Chatbots: Create Once, Offer Everywhere

Chatbots spent a decade-plus as a technological sideline: nestling at the corner of websites, roaming the odd FAQ, inviting people to click with a hopeful link. They weren’t a big part of the customer experience. But now – suddenly – they’re everywhere.

Housing Association Image
Jul 06, 2023 • Chatbots

How chatbots can empower real estate associations to deliver exceptional customer experiences

Keeping your promises to customers is important. We look at how automation can impact the entire customer journey for real estate associations and their customers.

dutch-grand-prix-service
Jun 30, 2023 • CM.com

Fast Event Visitor Support at Formula 1 Heineken Dutch Grand Prix

When you go to any event, questions might arise. How do you get there? Where can you find your tickets? And where will you stay? For some questions, you prefer instant support from the organization. Swift and smooth. In this article, we’ll show how the Formula 1 Heineken Dutch Grand Prix will always help you in the best way possible.

Is this region a better fit for you?
Go
close icon