In its purest form a Customer Data Platform is software that collates and sorts data that’s collected from a variety of sources. Change the way you approach marketing and centralise your customer data, creating unified customer profiles that give real-time insights into your customer's behaviour.
Many of our users have large amounts of data, but their core business is not digital. Their customer data is generated across multiple systems that have no marketing & communication capabilities.
Our Customer Data Platform (CDP) software connects to those systems and creates 360 degree customer profiles. Ready to use for marketers. Enabling them to provide richer customer experiences and improve customer engagement.
10 reasons you need a CDPYou’ve undoubtedly heard of a CRM, but what are the main differences between a CRM and CDP and do you need both? CRM’s and CDP’s are not mutually exclusive and are often used in tandem with one another to provide rich, personalised customer experiences.
There are several limitations to a CRM:
CRM's do not deliver a complete 360 degree view of the customer.
CRM data is gathered manually and is often hard to automate.
CRM’s cannot understand your customers and their behaviour.
Is your customer data sitting untapped across multiple systems? You may only have a fraction of the insights you could have. In this guide you can read everything you need to know about Customer Data Platforms.
Download the guideCustomer Data is often fragmented and siloed in different software systems. As a result, you cannot exploit the data to its full potential. Our CDP unlocks your data and solves this problem.
We unify your customer data into 360˚ customer profiles, regardless of how or where your data is stored.
Benefit from the power of unlimited data sources
Integrate data via Webhooks, API integrations, or CSV imports
Unify your customer data into 360˚ customer profiles
Once your customer data is fully integrated in the Mobile Marketing Cloud, you can create segments. These segments can be based on any rules and criteria you like.
The segments can include channel engagement, user location, birthdays, purchase history, web behavior or any other events you can think of.
Segment based on behavior targeting
Segment based on events or demographics
Filter segments by permissions to ensure GDPR compliancy
One size does not fit all. Customers expect personalised offerings catered to their preferences. You can do this by collecting data events of their interactions.
And by personalising your messaging based on their behavior. These processes can be automated and scaled by using real-time smart segments.
Know what your customer wants
Personalise customer experiences
Use real-time smart segments
Once you know what your customer wants, you now need to reach them at the right moment and place.
The Mobile Marketing Cloud enables you with all the campaign management tools to create omnichannel customer journeys.
Start omnichannel conversations via Email, SMS, or WhatsApp
Automate with personal workflows
Use advanced campaign management
Create automated sign-up journeys that give your customers a wow feeling from the first point of contact.
Know who your customers are and what they want by collecting their data through giveaways, QR codes and registration forms.
Know why your customers are inactive and reactivate them with personalised messages through their preferred channel.
Create personalised offers for special moments such as birthdays and anniversaries, that customers will never forget.
Integrate the CM.com Mobile Marketing Cloud in your organisation and use it with success. Watch our demo video to see our platform in action.
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