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Customer Data Platform

Know Your Customers As Individuals

A unified Customer Data Platform to create 360° profiles, deliver personalized experiences and boost growth.


Increase Customer
Lifetime Value

Increase relevance and revenue with personalization at every touchpoint

Reduce Total Cost of

Easily consolidate exsiting data platforms and remove redundant tools.

Establish One
Source of Truth

Empower employees to access and understand customer data all in one place.

Rich Customer Profiles For Rich Relationships

Leverage your own data sources to build a rich understanding of each customer, decreasing dependence on 3rd party cookies. Our Customer Data Platform unifies data across all touchpoints into real-time 360-degree customer profiles, enabling you to nurture strong relationships and drive revenue.


Web Tracking

Monitor visitors browsing patterns and merge with the relevant profile when possible.

Integrate Data

Integrate first-party data no matter where it’s stored, eliminating dependence on cookies.

Identity Resolution

Accurately identify and merge data from the same individual into 360° customer profiles.


Predict The Next Step in Your Customers Journey with AI

Enhance customer profiles with AI-driven recommendations, such as predicting behaviour, enabling customer service and marketing to provide truly personalized 1:1 interactions.

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Conversational AI Cloud personalize to your needs drag and drop

Self-Learning AI

Connect existing data sources and allow the AI to learn from the start and continuously with every interaction.

Conversational AI Cloud control your answers

Control Your AI

Fuel the algorithms with your own business specific context and adjust when necessary to ensure accurate, relevant predictions


No Black Box

Gain transparency and view insights into why certain AI-driven recommendations have been suggested.

Integrate across all sources

apple business chat
facebook messenger
instagram messaging
google business messaging

Personalized Communications Made Easy

Why Work With's Customer Data Platform?

  1. First-Party Data Collection
  2. Controlled Data Retention
  3. Integrated Analytics & Insights
  4. Advanced AI Predictions
  5. GDPR-Compliant & ISO 27001

Goodbye Siloed Solutions.
Hello Engagement Platform.

Our Customer Data Platform seamlessly integrates with our service and marketing tools to create a unified customer experience and unify data across departments. It effortlessly connects to our Mobile Marketing Cloud, AI Decisioning Engine, Mobile Service Cloud and more.

Here's What Our Customers Have to Say

Find Answers To Your Questions

What is a Customer Data Platform (CDP)?

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A CDP or Customer Data Platform is software that collects customer touchpoints and interactions with your product or service from various channels and sources. It aggregates all this data from multiple sources to create a unified profile of each customer.

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What is Cookieless Data Collection?

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Cookieless data collection gathers user data and insights without using website cookies (data trackers that contain personal identifiers) either because the user rejects them or because they are not permitted. This method is growing given multiple tracking restrictions and privacy regulations.

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What is First-Party Data Collection?

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First-party data is customer data collected with consent and owned directly by your company (the data controller). It is a valuable source of customer insight in the age of data privacy, as regulations and security measures now make other types of data less secure, accurate, and reliable.

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What is Server-Side Tracking?

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Client and server-side tracking are two routes to collecting audience data. With client-side tracking, the user’s browser (client) sends data to the tracking platform’s server. Server-side tracking sends the user data to your website server first before being transferred to the tracking platform.

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Latest Articles

Apr 22, 2024 • Customer Data Platform

Happy Clients, Happy Agents: the Platform Effect in Customer Service

As a member of the customer service team, you stand on the front lines of customer interaction every day. In a world where customers demand quick and personalized service, long wait times, impersonal responses, or worse, incorrect answers, can quickly drive a customer away. Your goal, however, is to connect customers with your organization and deliver the best answers and service possible. It’s incredibly satisfying to see a customer leave a conversation happier and eager to purchase your product. Your efforts can significantly enhance the customer experience, but you need the right tools to truly excel. Integrating these tools into a platform amplifies your capabilities and lets you experience the power of the platform effect.

The Software Debate: CPaaS vs Saas
Sep 05, 2023 • Customer Data Platform

The Software Debate: DIY, CPaaS, or SaaS?

Every business wants to communicate with its customers, whether for marketing, support, or operational purposes. But to do so, you'll need a way to get in touch with your customers- a communications platform. You can build software from scratch, integrate third-party software into your own systems, or implement new software all together. Are you still pondering the correct approach for your business? Then let's figure it below!

Aug 16, 2023 • Customer Data Platform

Customer Data Platforms: An Introductory Guide

As a marketer you have undoubtedly heard of the term Customer Data Platform. But what is it and what are you missing if you don't have one? In this guide you can read everything you need to know to bring all your online and offline customer data together and create marketing campaigns that give customers a wow feeling.

Jun 30, 2023 • Customer Data Platform

How to Boost Fan Engagement - A Formula 1 Heineken Dutch Grand Prix Use Case

What’s so great about sports is that it connects all kinds of people. On the other hand, knowing no two sports fans are alike makes it challenging for sports organizations to address different fan segments. The organization behind the Formula 1 Heineken Dutch Grand Prix acknowledged this challenge and didn’t just pack the Circuit Zandvoort with their best fans. Instead, they’ve managed to enhance their fan experience right at their first racing event in 35 years. What’s more, they keep improving fan engagement year on year. Curious to know how? We’ll share five insider tips on how the Dutch Grand Prix enhanced its fan engagement before, during, and after the race.

Jun 30, 2023 • Customer Data Platform

Fast Event Visitor Support at Formula 1 Heineken Dutch Grand Prix

When you go to any event, questions might arise. How do you get there? Where can you find your tickets? And where will you stay? For some questions, you prefer instant support from the organization. Swift and smooth. In this article, we’ll show how the Formula 1 Heineken Dutch Grand Prix will always help you in the best way possible.

May 27, 2023 • Customer Data Platform

10 Reasons Why Event Organizers Should Centralize Data

Many event organizers have gold in their hands, namely data. And they get it completely free from their ticket sales and other interactions with their visitors. The only problem with data is that unless you have an efficient way of handling it, you won't be able to take advantage of the insight it provides. The first step to using it is to recognize the benefits it will bring - so keep reading and find out how data can elevate your event.

Sep 15, 2022 • Customer Data Platform

How to Automate Marketing With Workflows

The digital landscape is changing rapidly. This affects (digital) marketers who feel the pressure to do more in the same amount of time. Marketing automation helps marketers to focus on what’s really important by automating recurring tasks and managing leads. But what is marketing automation exactly? And how can it help you to do more with the same amount of time? We’ll answer all your questions in this blog and even suggest one of the most helpful marketing automation tools to help you work more efficiently.

Engage why you need a CDP
Aug 25, 2022 • Customer Data Platform

Why You Need a Customer Data Platform?

From the very beginning of business, marketers have reached out to their community to create demand for their products and services. The larger the group of people you can reach in one placement, the more value you can get from a certain channel. And with the right insights, you also ensure that you are targeting everyone with the right message.

live blog about parks and museums and how to boost them with the new technology
Jul 24, 2022 • Customer Data Platform

10 Ways Technology Can Boost the Popularity of Museums and Parks

Most museums and parks focus on the live experience of their visitors. However, with more and more visitors consisting of younger generations such as Millennials and Gen Z, the mobile experience is becoming increasingly important. Especially with visitor numbers declining, now is the time to explore opportunities to attract new streams of visitors. Embracing technology can help with this; discover ten ways to do so and enjoy the benefits.

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