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Many of our users have large amounts of data, but their core business is not digital. Their customer data is generated across multiple systems that have no marketing & communication capabilities.
Our Customer Data Platform (CDP) connects to those systems and creates unified customer profiles. Ready to use for marketers. Enabling them to provide richer customer experiences and improve customer engagement.
As a marketer you have undoubtedly heard of the term Customer Data Platform. But what is it and what are you missing if you don't have one? In this guide you can read everything you need to know.
Download the Guide
Customer Data is often fragmented and siloed in different software systems. As a result, you cannot exploit the data to its full potential. Our CDP unlocks your data and solves this problem.
We unify your customer data into 360˚ customer profiles, regardless of how or where your data is stored.
Benefit from the power of unlimited data sources
Integrate data via Webhooks, API integrations, or CSV imports
Unify your customer data into 360˚ customer profiles
Once your customer data is fully integrated in Mobile Marketing Cloud, you can create segments. These segments can be based on any rules and criteria you like.
The segments can include channel engagement, user location, birthdays, purchase history, web behavior or any other events you can think of.
Segment based on behavior targeting
Segment based on events or demographics
Filter segments by permissions to ensure GDPR compliancy
One size does not fit all. Customers expect personalized offerings catered to their preferences. You can do this by collecting data events of their interactions.
And by personalizing your messaging based on their behavior. These processes can be automated and scaled by using real-time smart segments.
Know what your customer wants
Personalize customer experiences
Use real-time smart segments
Once you know what your customer wants, you now need to reach them at the right moment and place.
Mobile Marketing Cloud enables you with all the campaign management tools to create omnichannel customer journeys.
Start omnichannel conversations via Email, SMS, or WhatsApp
Automate with personal workflows
Use advanced campaign management
Create automated sign-up journeys that give your customers a wow feeling from the first point of contact.
Know who your customers are and what they want by collecting their data through giveaways, QR codes and registration forms.
Know why your customers are inactive and reactivate them with personalized messages through their preferred channel.
Create personalized offers for special moments such as birthdays and anniversaries, that customers will never forget.
Our best in-house Customer Success and Professional Service teams are here to help you get the most out of Mobile Marketing Cloud. Whether that’s by finding solutions to your challenges or helping you turn your innovative campaign ideas into reality.Read more
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