Nuovo modo di fare marketing con la piattaforma dati dei clienti di CM.com. Raccogliete dati da qualsiasi fonte e l’applicazione Data li organizzerà in profili unificati. Scegliete segmenti specifici e automatizzate ogni campagna in modo che siate presente nei momenti importanti per il cliente.
Prova gratuitaRichiedete una demoMolti dei nostri utenti hanno grandi quantità di dati, ma il loro core business non è digitale. I dati dei loro clienti sono generati in più sistemi che non hanno capacità di marketing e comunicazione.
La nostra Customer Data Platform (CDP) si collega a questi sistemi e crea profili cliente unificati. Consente loro di fornire esperienze più ricche ai clienti e migliorare il loro engagement.
I dati dei clienti sono spesso frammentati e messi in silo in diversi software. Di conseguenza, non è possibile sfruttare i dati al loro pieno potenziale. ILa nostra CDP sblocca i vostri dati e risolve questo problema.
Unifichiamo i dati dei clienti in profili a 360˚, indipendentemente da come o dove i vostri dati sono archiviati.
Beneficiare della potenza di fonti di dati illimitate
Integrare dati con Webhooks, integrazioni API o importazioni CSV
Unificare i dati dei clienti in profili cliente a 360°
Una volta che i dati dei vostri clienti sono completamente integrati al Mobile Marketing Cloud, è possibile creare segmenti. Questi segmenti possono essere basati su qualsiasi regola e criterio.
I segmenti possono includere l'engagement del canale, la posizione dell'utente, i compleanni, la cronologia degli acquisti, il comportamento sul web e molto altro.
Segmento basato sul targeting del comportamento
Segmenta in base agli eventi o ai dati demografici
Filtrare i segmenti in base alle autorizzazioni
Una taglia unica non va bene per tutti. I clienti si aspettano offerte personalizzate in base alle loro preferenze. Potete farlo raccogliendo i dati delle loro interazioni.
Personalizzate la vostra messaggistica in base al comportamento dei clienti. Questi processi possono essere automatizzati e scalati utilizzando segmenti intelligenti in tempo reale.
Sapere cosa vuole il tuo cliente
Personalizzare le esperienze dei clienti
Usare segmenti intelligenti in tempo reale
Mobile Marketing Cloud vi offre tutti gli strumenti di gestione delle campagne per creare customer journey omnichannel.
Avviare conversazioni omnichannel via e-mail, SMS o WhatsApp
Automatizzare con flussi di lavoro personali
Usare la gestione avanzata delle campagne
Crea iscrizioni automatizzate che danno ai clienti una sensazione di wow fin dal primo punto di contatto.
Conoscete i vostri clienti e scoprite cosa vogliono raccogliendo i loro dati attraverso omaggi, codici QR e moduli di registrazione.
Scoprire perché i vostri clienti sono inattivi e riattivarli con messaggi personalizzati attraverso il loro canale preferito.
Creare offerte personalizzate per momenti speciali come compleanni e anniversari, che i clienti non dimenticheranno mai.
Il nostro team di Customer Success e Professional Service sono qui per aiutarvi a farvi ottenere il massimo da Mobile Marketing Cloud. Che si tratti di trovare soluzioni alle vostre sfide o di aiutarvi a trasformare le vostre idee innovative in realtà.
Create a free account to see our platform in action or watch the demo video and get all your questions about pricing, implementation and more answered.
Prova gratuita 14 giorniRichiedere una demoAs we approach 2024, the ever-evolving landscape of technology continues to shape how customers connect, consume and communicate with businesses. Forrester even predicts customer experience (CX) will improve for the first time in three years, meaning 2024 will be a pivotal year for engagement with every touchpoint becoming a make-or-break opportunity in the customer journey.
In the overcrowded event industry, it's getting tougher to keep your ticket sales going strong. The competition is huge, and everyone's targeting the same audiences. Chances are that a festival with empty lineups and expensive tickets won't survive five years from now. Invest in your brand, innovate, and stand out – that's the only way to build a solid foundation for the future. We've got 7 trends for you to hop onto and make sure you're ready for what's to come.
Great customer service results in a positive customer experience. The impression your customers have, affects how they see you as a brand. Ultimately, this impacts business performance and revenue. No wonder you want to improve your customer service. To make an impact on your business, you need to generate data and insights from your customers and your customer service team. What are the actual customer needs and preferences? And how is the team currently performing?
What’s so great about sports is that it connects all kinds of people. On the other hand, knowing no two sports fans are alike makes it challenging for sports organizations to address different fan segments. The organization behind the Formula 1 Heineken Dutch Grand Prix acknowledged this challenge and didn’t just pack the CM.com Circuit Zandvoort with their best fans. Instead, they’ve managed to enhance their fan experience right at their first racing event in 35 years. What’s more, they keep improving fan engagement year on year. Curious to know how? We’ll share five insider tips on how the Dutch Grand Prix enhanced its fan engagement before, during, and after the race.
When you go to any event, questions might arise. How do you get there? Where can you find your tickets? And where will you stay? For some questions, you prefer instant support from the organization. Swift and smooth. In this article, we’ll show how the Formula 1 Heineken Dutch Grand Prix will always help you in the best way possible.
What is needed for the best Formula 1 Heineken Dutch Grand Prix experience? A good, fair race of course. Racers who are on top of their game? Good food and a nice cold beer? All the above are true. But there are also unseen factors that contribute to a great day at the Dutch Grand Prix. Payments during an event are seen as a given, a necessary evil perhaps, but they can truly make or break the experience for a visitor. Learn more about our Payments solutions at the Dutch Grand Prix and how they contributed to this awesome event.
In today's lightning-fast world, the quest to capture fans' attention and inspire lasting loyalty remains a key challenge for ambitious event organizers. Developing tactics to boost ticket sales and cut through the noise in this increasingly crowded industry can feel like an uphill battle. But what if we told you there's a game-changing secret to success? Prepare to breathe new life into your social media channels as you embark on a journey to connect with your fans like never before. Read on to discover how Instagram Marketing Messages can revolutionize your event strategy and help you get a competitive edge.
Do you recognize the feeling? Imagine you want to change your address, send a message, and await a reply. And you wait. And wait some more. Do you feel annoyed? Or will you try to get the job done via another channel? Now, back to your business. How easily can your customers reach you via their preferred channel?
People use chatbots for various reasons, with “productivity” as the key motivational factor. But what kind of bot do you need? They come in many forms and sizes, and to be successful, you need to think about where to apply a bot, and which kind. What do you want to achieve with the bot? In this guide, we’ll walk you through some of the most successful chatbot examples of our global customers and show you how you can use them to improve customer experience.
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