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Customer Data Platform

Piattaforma dati del cliente, CDP

Automatizzate il percorso del cliente, accelerate il successo del marketing e il coinvolgimento dei clienti in tempo reale.

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Il potere dell’analisi incentrata sul cliente

Nuovo modo di fare marketing con la piattaforma dati dei clienti di CM.com. Raccogliete dati da qualsiasi fonte e l’applicazione Data li organizzerà in profili unificati. Scegliete segmenti specifici e automatizzate ogni campagna in modo che siate presente nei momenti importanti per il cliente.

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Perché avete bisogno di una Customer Data Platform?

Molti dei nostri utenti hanno grandi quantità di dati, ma il loro core business non è digitale. I dati dei loro clienti sono generati in più sistemi che non hanno capacità di marketing e comunicazione.

La nostra Customer Data Platform (CDP) si collega a questi sistemi e crea profili cliente unificati. Consente loro di fornire esperienze più ricche ai clienti e migliorare il loro engagement.

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Costruire profili dei clienti a 360°

I dati dei clienti sono spesso frammentati e messi in silo in diversi software. Di conseguenza, non è possibile sfruttare i dati al loro pieno potenziale. ILa nostra CDP sblocca i vostri dati e risolve questo problema. 

Unifichiamo i dati dei clienti in profili a 360˚, indipendentemente da come o dove i vostri dati sono archiviati.

  1. Beneficiare della potenza di fonti di dati illimitate

  2. Integrare dati con Webhooks, integrazioni API o importazioni CSV

  3. Unificare i dati dei clienti in profili cliente a 360°

INTEGRAZIONI DISPONIBILI

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Segmentare in base al comportamento del cliente

Una volta che i dati dei vostri clienti sono completamente integrati al Mobile Marketing Cloud, è possibile creare segmenti. Questi segmenti possono essere basati su qualsiasi regola e criterio. 

I segmenti possono includere l'engagement del canale, la posizione dell'utente, i compleanni, la cronologia degli acquisti, il comportamento sul web e molto altro.

  1. Segmento basato sul targeting del comportamento

  2. Segmenta in base agli eventi o ai dati demografici

  3. Filtrare i segmenti in base alle autorizzazioni

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Ottenere una personalizzazione 1:1

Una taglia unica non va bene per tutti. I clienti si aspettano offerte personalizzate in base alle loro preferenze. Potete farlo raccogliendo i dati delle loro interazioni.

Personalizzate la vostra messaggistica in base al comportamento dei clienti. Questi processi possono essere automatizzati e scalati utilizzando segmenti intelligenti in tempo reale.

  1. Sapere cosa vuole il tuo cliente

  2. Personalizzare le esperienze dei clienti

  3. Usare segmenti intelligenti in tempo reale

Automatizzare con i flussi di lavoro

Mobile Marketing Cloud vi offre tutti gli strumenti di gestione delle campagne per creare customer journey omnichannel.

  1. Avviare conversazioni omnichannel via e-mail, SMS o WhatsApp

  2. Automatizzare con flussi di lavoro personali

  3. Usare la gestione avanzata delle campagne

Come usare la Customer Data Platform

Perfetto onboarding del cliente

Crea iscrizioni automatizzate che danno ai clienti una sensazione di wow fin dal primo punto di contatto.

Trasformate i clienti anonimi in profili

Conoscete i vostri clienti e scoprite cosa vogliono raccogliendo i loro dati attraverso omaggi, codici QR e moduli di registrazione.

Coinvolgere nuovamente

Scoprire perché i vostri clienti sono inattivi e riattivarli con messaggi personalizzati attraverso il loro canale preferito.

Coinvolgere nei momenti più speciali

Creare offerte personalizzate per momenti speciali come compleanni e anniversari, che i clienti non dimenticheranno mai.

Siamo con voi ad in ogni passaggio

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Servizi professionali

Il nostro team di Customer Success e Professional Service sono qui per aiutarvi a farvi ottenere il massimo da Mobile Marketing Cloud. Che si tratti di trovare soluzioni alle vostre sfide o di aiutarvi a trasformare le vostre idee innovative in realtà.

Pronti ad iniziare con Mobile Marketing Cloud?

Create a free account to see our platform in action or watch the demo video and get all your questions about pricing, implementation and more answered.

Prova gratuita 14 giorniRichiedere una demo

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