Articles from Christel Brouwers

Jan 18, 2024 • Instant Messaging

WhatsApp vs Facebook Messenger: Which Messaging Channel is Best for What?

WhatsApp and Facebook Messenger are both established messaging channels for customer engagement. But what are the differences? Which advantages does each channel have for what business use case? Let's dive into the details

Jan 18, 2024 • Marketing

Ads That Click to WhatsApp: What Are They and What Are the Benefits?

Successful marketing means creating personal and conversational experiences for your customers. And what better place to meaningfully connect to your customers than on their favorite social media platforms and channels such as Facebook, Instagram and WhatsApp? With ads that click to WhatsApp, aka click-to-chat WhatsApp ads, you can offer your customers the direct and personal engagement that they crave. Read all about it!

Sep 12, 2023 • Instant Messaging

A2P Messaging Fraud and Prevention for Businesses

Safeguarding company data against security threats should be at the top of the priorities list for every modern company. Especially since A2P, or application-to-person messaging fraud, is on the rise. Read about the different types of A2P fraud and the steps you can take to avoid becoming the next victim.

Aug 23, 2023 • Authentication

Best practices for Multi-Factor Authentication (MFA)

Implementing safe and secure systems is crucial for most modern companies. Or at least it should be. But, security measures only work if both employees and customers are willing to adopt them. So, how do you get everybody on board?

Aug 14, 2023 • Authentication

Two Factor Authentication (2FA) on different messaging channels

Two Factor Authentication, or 2FA, is an effective way to protect your data and customers. But how do you set up Two Factor Authentication? And what messaging channels can be used for 2FA?

Aug 04, 2023 • WhatsApp

How to use WhatsApp Business One Time Passwords

Chances are that you've received One Time Passwords (OTPs) before, often via SMS or email. But did you know there might be an even better platform to send OTPs on? WhatsApp Business Platform allows you to send One Time Passwords on your customers' favourite messaging channel, enhancing the customer experience and improving customer relations.

Jul 24, 2023 • WhatsApp

WhatsApp Business Platform Conversation Categories

WhatsApp Business Platform has a wide range of exciting features to optimize communication with your customers at every touchpoint of the customer journey. WhatsApp has now divided the different conversations you can have with customers into four categories, making it even easier to make the most of these features.

Jun 16, 2023 • WhatsApp

WhatsApp Business Platform: WhatsApp On-Premise API vs WhatsApp Cloud API

WhatsApp has released its new Cloud API. What are the key differences between the WhatsApp On-Premise API and the WhatsApp Cloud API? Let's have a look!

Boost Your Sales With WhatsApp Business Product Messages

Jun 15, 2023 • WhatsApp

Boost Sales with WhatsApp Business Product Catalogue

Looking for a new way to boost your sales? Want to showcase your products and services on one of the most popular messaging channels today? You might already use WhatsApp Business to engage with your customers, but did you know that you can also use WhatsApp to boost your sales? Let's take a look at how to optimize your WhatsApp Business usage with product messages.

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Jun 02, 2023 • WhatsApp

How popular was WhatsApp in 2022 and how can it benefit your business?

The popularity of WhatsApp has been on an upward trajectory. For businesses, WhatsApp can add value by getting your message out there and connecting with your customers on this immensely popular messaging channel.

Sep 28, 2022 • Messaging

Why engagement on the right communication platform is key

Today’s consumers expect easy and convenient communication with businesses. That means your business needs to be easy to engage with and reach when your customers need you. Being present on the right communication channels can make or break the customer experience.