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Articles from Christel Brouwers

Mar 29, 2023 • WhatsApp

WhatsApp Business Platform: Pricing Changes for June 2023

Starting June 1st, 2023, WhatsApp will introduce new conversation categories and corresponding pricing for businesses using the WhatsApp Business Platform. The new pricing model will be based on the type of conversation a business has with its customers. What does this mean for your business?

Mar 24, 2023 • WhatsApp

WhatsApp Business Platform: WhatsApp On-Premise API vs WhatsApp Cloud API

WhatsApp has released its new Cloud API. What are the key differences between the WhatsApp On-Premise API and the WhatsApp Cloud API? Let's have a look!

Dec 27, 2022 • Customer Experience

Boost patient happiness with healthier conversations

Many of the solutions that were developed and implemented in 2020 could be consolidated in the present, contributing to the definition and adoption of new digital models of care. In addition to video visits, the care options include mobile phone apps as well as use of chatbots, artificial intelligence (AI)–powered diagnostic tools, voice-interface systems, and mobile sensors such as smart watches, oxygen monitors, or thermometers. But how do you adopt the right technology to have healthy conversations with patients?

Oct 26, 2022 • WhatsApp

How Popular Was WhatsApp in 2022 and How Can it Benefit Your Business?

Did you know WhatsApp can add value to your business? With WhatsApp users in South Africa projected to reach 1.5 million by 2025, businesses can benefit from this immensely popular messaging channel.

Oct 06, 2022 • Conversational Commerce

Valuable Customer Engagement for Effective Logistics and Durable Customer Relations

With millions of parcels being delivered on a daily basis, communication have become an integral part in the world of logistics and transport. If there is one thing that customers want, it's helpful information about their parcels.

Sep 21, 2022 • SMS

How to Improve Your Delivery Service With SMS Notifications

If you're active in today's transport and or delivery business, you'll face new challenges to keep your customers happy on a daily basis. Customers expect fast and flexible, and sometimes even same-day, delivery. Time is money, costs need to be cut, and regaining control of the delivery process will significantly benefit your business. SMS can make a difference.

Sep 07, 2022 • Messaging

Why Engagement on the Right Communication Channels Is Key

Today’s consumers expect simplicity and convenience when communicating with a business. That means easy engagement and reachability.

Jul 15, 2022 • Messaging

How To Optimise Customer Conversations via Instagram’s Direct Messages

Building meaningful relationships with customers is something we all wish to do. A good customer relationship will increase brand loyalty and, in the long run, revenue. Instagram is an excellent place to build good customer relations due to its social nature.

Apr 06, 2022 • WhatsApp

Boost Sales With WhatsApp Business Product Catalog

Looking for a new way to boost your sales? Want to showcase your products and services on one of the most popular messaging channels today? You might already use WhatsApp Business to engage with your customers and to offer them convenient service, but are you using WhatsApp to drive more sales?

Mar 25, 2022 • Customer Experience

The Importance of Seamless Operations for Customer Engagement

I'm sure you are aware of how important it is to create a great customer experience. Therefore, you have already invested in solutions that will enhance the customer journey! But do these solutions have the anticipated effect? Are you able to make your customers happy?

Dec 09, 2021 • Voice

Why Microsoft Teams Direct Routing Is The Must-Have Solution For Your Business

Microsoft Teams has become a staple of the business world. Part of its boost in popularity has been thanks to working from home becoming the norm in recent times. The fact it is currently one of the fastest growing products in the world should come as no surprise. Microsoft Teams handles internal communications, meetings and offers options for document management and app integrations. But did you know you can also use it as a platform to make business calls?

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