Articles from Christel Brouwers

Aug 11, 2023 • Messaging

Introducing Our Global High Availability Endpoint for CPaaS

CM.com continuously innovates its enterprise-ready CPaaS (communications platform as a service) solution. The business messaging platform offers one simple connection for all channels and conversations and allows customers to connect to their end-users via their preferred channel, hassle-free.

Aug 10, 2023 • Conversational Commerce

Introducing Facebook Marketing Messages

Social media plays a crucial role in how businesses connect with customers. Sending personalised messages through the messaging platforms your customers like to use can greatly improve their experience and strengthen their loyalty to your brand. A noteworthy development in this area is the new addition of Facebook Marketing Messages.

Aug 10, 2023 • Authentication

Best Practices for Multi-Factor Authentication

Implementing safe and secure systems is a priority for most modern companies. Or at least it should be. However, the efficacy of these security measures relies heavily on the collective willingness of both employees and customers to integrate them seamlessly. How do you get everybody on board?

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Jun 26, 2023 • WhatsApp

What is a WhatsApp Opt-in and why do businesses need It?

WhatsApp has a number of policies in place to help them improve the overall customer experience and build a more positive relationship between consumers and online businesses. One such policy specifies that, before sending any messages to your customer through WhatsApp Business, companies must first receive consent to do so.

Jun 22, 2023 • WhatsApp

How to use WhatsApp Business One Time Passwords

Chances are that you've received One Time Passwords (OTPs) before, often via SMS or email. But did you know there might be an even better platform to send OTPs on? WhatsApp Business Platform allows you to send One Time Passwords on your customers' favourite messaging channel, enhancing the customer experience and improving customer relations.

Jun 12, 2023 • WhatsApp

WhatsApp Business Platform Conversation Categories

WhatsApp Business Platform has a wide range of exciting features to optimize communication with your customers at every touchpoint of the customer journey. To better facilitate these features, Meta has divided the different conversations one can have with their customers into four categories. Let's explore!

May 22, 2023 • Conversational Commerce

Introducing Instagram Marketing Messages

In today's digital landscape, customer engagement is increasingly shifting towards social media platforms. This shift is well-founded, as personalised messaging on the messaging apps preferred by your customers can greatly enhance your brand awareness. With the introduction of Instagram's new Marketing Messages feature, you now have a powerful marketing tool at your disposal to increase your visibility where your customers are and re-engage them effectively, ultimately boosting your conversion rates.

Mar 29, 2023 • WhatsApp

WhatsApp Business Platform: Pricing Changes for June 2023

Starting June 1st, 2023, WhatsApp will introduce new conversation categories and corresponding pricing for businesses using the WhatsApp Business Platform. The new pricing model will be based on the type of conversation a business has with its customers. What does this mean for your business?

Mar 24, 2023 • WhatsApp

WhatsApp Business Platform: WhatsApp On-Premise API vs WhatsApp Cloud API

WhatsApp has released its new Cloud API. What are the key differences between the WhatsApp On-Premise API and the WhatsApp Cloud API? Let's have a look!

Dec 27, 2022 • Customer Experience

Boost patient happiness with healthier conversations

Many of the solutions that were developed and implemented in 2020 could be consolidated in the present, contributing to the definition and adoption of new digital models of care. In addition to video visits, the care options include mobile phone apps as well as use of chatbots, artificial intelligence (AI)–powered diagnostic tools, voice-interface systems, and mobile sensors such as smart watches, oxygen monitors, or thermometers. But how do you adopt the right technology to have healthy conversations with patients?

Oct 26, 2022 • WhatsApp

How Popular Was WhatsApp in 2023 and How Can it Benefit Your Business?

WhatsApp can add significant value to your business? With the number of WhatsApp users in South Africa projected to reach 1.5 million by 2025, leveraging this immensely popular messaging channel can provide substantial benefits for businesses.

Oct 06, 2022 • Conversational Commerce

Valuable Customer Engagement for Effective Logistics and Durable Customer Relations

With millions of parcels being delivered on a daily basis, communication have become an integral part in the world of logistics and transport. If there is one thing that customers want, it's helpful information about their parcels.

Sep 21, 2022 • SMS

How to Improve Your Delivery Service With SMS Notifications

If you're active in today's transport and or delivery business, you'll face new challenges to keep your customers happy on a daily basis. Customers expect fast and flexible, and sometimes even same-day, delivery. Time is money, costs need to be cut, and regaining control of the delivery process will significantly benefit your business. SMS can make a difference.

Sep 07, 2022 • Messaging

Why Engagement on the Right Communication Channels Is Key

Today’s consumers expect simplicity and convenience when communicating with a business. That means easy engagement and reachability.

Jul 15, 2022 • Messaging

How To Optimise Customer Conversations via Instagram’s Direct Messages

Building meaningful relationships with customers is something we all wish to do. A good customer relationship will increase brand loyalty and, in the long run, revenue. Instagram is an excellent place to build good customer relations due to its social nature.