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Mar 30, 2021 • WhatsApp

All You Need to Know About WhatsApp Business Opt-Ins

If you want to reach out to your customers with outbound messaging via the WhatsApp Business solution, you'll need an active opt-in. In this blog, we'll share exactly how you can get valid opt-ins for WhatsApp Business and ways you can direct customers to your WhatsApp Business channel.

Mar 30, 2021 • Messaging

8 Effective Ways to Improve SMS Campaigns

SMS is an impactful way for digitally-native brands to keep up with user demands and exceed customer expectations. But for this to be achieved, your SMS campaign needs to be well-executed, or you risk losing customers. Here are 8 ways to improve your SMS campaigns.

Mar 30, 2021 • WhatsApp

A Starter Guide to WhatsApp Message Templates & Buttons

WhatsApp Business message templates are specific message formats that businesses use to send out notifications, alerts, and customer care messages to people who have opted-in to receive messages. These may include appointment reminders, shipping information, issue resolutions, payment update, and now they can be enriched with interactive buttons. Here’s what you need to know about this platform.

Mar 30, 2021 • WhatsApp

The What and Why of WhatsApp Customer Care

WhatsApp customer care enables organisations to answer customers' questions through this popular communications' app. While the providing organisation usually pays a small fee for the service, it's free of charge for the customer and incredibly easy to use. Here's everything you need to know about WhatsApp for customer care.

Mar 28, 2021 • Security

A Vital POPI Act Requirement: Two Factor Authentication

Have you ever had money disappear from your account while you are sitting at home? Or checked your ID number only to find that you are married to someone you have never met? Sadly, this is the risk we take when entering our personal information online. Whether in a personal or business capacity, we all face the possibility of having our information or identities stolen. While nothing can guarantee the safety of your online information, two factor authentication is a secure option to help protect your data.

Mar 25, 2021 • Platform

Platform Updates: March 2021

Every day, over a hundred developers are working on improving the CM.com platform. In this update, we want to inform you about the latest changes made to improve your platform experience.

Mar 24, 2021 • Chatbots

Why 2021 Is the Year to Start With a Chatbot

While chatbots have begun to gain traction in the past few years, they have in fact been around for some time. In 1966, Eliza - the first chatbot - made its debut, but it was only able to answer a few simple questions. Since, thanks to the advancement in technologies such as Artificial Intelligence (AI) and Natural Language Processing (NLP), chatbots are becoming smarter by the day. What's next?

Mar 10, 2021 • Sign

Introduction of Sign 2.0 for software companies: digital signing, now easier than ever.

At CM.com we are always looking for ways to improve our products and enhance the collaborations with our partners. Because we constantly engage in dialogues with our partners, we can respond quickly to specific questions and needs. Sign 2.0 has made some major improvements that will be very helpful to our software partners. In addition, Sign 2.0 has been completely redesigned, based on the most recent UX insights. In this blog, you can read more about all these improvements.

Mar 05, 2021 • Mobile Service Cloud

8 customer service KPIs you need to measure for success

We know that customer centricity is nothing new. But do you really put your customers first? There is no better way to deliver consistently great customer service and challenge your team members to grow than by setting smart goals. But first, you need to set realistic KPIs in order to achieve your goals.

Mar 04, 2021 • Instant Messaging

What is WhatsApp Business? Top benefits of the most popular messaging app

Are you interested in learning about WhatsApp Business and what it can offer as a customer support tool? Introducing a new channel can be time-consuming and tricky – but not to worry. We’ve broken down everything you need to know about WhatsApp Business to prepare you for this new addition to your omnichannel toolkit.

Mar 02, 2021 • Mobile Marketing Cloud

9 Mobile Marketing Trends To Watch For in 2021

Few industries have evolved quite as rapidly as mobile marketing. Consumer habits and mobile technologies change fast – businesses need to stay one step ahead of the competition to stay relevant with mobile users. In this article, we’ll share our predictions for the most impactful mobile marketing trends in 2021.

Mar 02, 2021 • Mobile Marketing Cloud

Event organizers should own visitor data and communicate 1-1

Social media can be a very useful tool in event marketing, but it has a number of limitations that event organizers need to be aware of. If you’re looking to launch an event and establish a strong, long-term community following, it could be far more beneficial to your business, and your audience, to own your own data and communicate on your own terms. This blog offers insights into the risks involved with promoting your events to your visitors and fans solely via social media and e-mail and explains why managing and owning your own data is best for your event business.

Feb 26, 2021 • CM.com

The Marketing Cloud - a toolkit for hyper-personalised communication

Nowadays, people are bombarded with information while our processing capacity is limited. The processing capacity of the conscious mind has been estimated at 120 bits per second (1). Back in 2010, Martin Hilbert of the University of California (2) estimated that “in 1986, we received around 40 newspapers full of information every day. In 2007, this grew to 174”. That is a growth of over 7% per year, so each year we process a few additional newspapers every day.

Jan 28, 2021 • Mobile Service Cloud

17 ways business messaging enhances your customer satisfaction

The ease of communication between businesses and consumers weighs heavily on customer service. Emerging technologies offer numerous possibilities to start conversations with your customers. Conversational channels such as WhatsApp and Facebook Messenger are increasingly being used by companies to engage with customers. But how can you use these channels? To get you up to speed, we share some proven examples. Get inspired and enhance your customer experience today.

Jan 27, 2021 • Voice

The five SIP Trunking trends to watch out for in 2021

Our experts take a look at the big trends in SIP Trunking that will drive the evolution of communications platforms in 2021.

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