Aug 18, 2020 •
Mobile Marketing Cloud
3 Good Reasons to Start A/B Testing Email Campaigns
When setting up email campaigns, it is tempting to rely on your intuition to predict what makes readers open your email and click-through. However, basing marketing decisions on assumptions might not always lead to the best results. Rather than relying on guesses, you’re better off by running an A/B-test. In this blog, we will explain what A/B-testing is and why you should run tests on your email campaigns by giving you 3 reasons to start right away.