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Aug 06, 2020 • Customer Experience

Do you mean Customer Experience, Customer Service or Customer Care?

The words in the title are used so often lately. Not because they can be called buzzwords, but because companies need to invest in building a strong customer experience if they want to keep up with their competitors. But customer experience, customer service, and customer care are quite different. In this blog, we are going to clarify the differences between these terms.

latino women looking at her mobile phone marketing message

Jul 28, 2020 • Customer Experience

What is Mobile Marketing?

Our smartphones are more than ever part of our lives. Focussing on mobile marketing provides new opportunities for your business. Your customers are on their mobile phones, so make sure you reach them there. In this article you will learn what mobile marketing is, how to use it, through what channels and how you can correspond to your customers' needs.

Jul 14, 2020 • Mobile Marketing Cloud

The value of Mobile Marketing Cloud technology for customer-centric companies

Marketing cannot be ignored in business operations, but how do you know that you are effectively reaching your target audience through the right channels, and with the right message in mind? More importantly, whether your marketing team is using the right tooling? Companies can choose from a wide variety of marketing platforms that are aimed at improving customer communication so how do you make the right choice?

Jun 25, 2020 • Chatbots

Five Customer Experience Predictions for Africa

Customer experience (CX) has always been a critical component of a business. For decades, we’ve wondered about what makes our consumers tick and how to connect with them on a deeper level to keep them coming back for more. With so many brands to choose from, delivering reliable, high-quality and seamless customer experiences is an important differentiator in today’s marketplace – even more so in a fast-changing world.

Jun 17, 2020 • SMS

Our guide to Short Code messaging for businesses

A short code is a unique 5 or 6 digit number ideal for SMS marketing campaigns, lead generation, and promotions where you want people to remember your number easily. This blog post provides you with a detailed definition of short codes, the different and most common ways they are used, and benefits for your business.

Jun 03, 2020 • Chatbots

How to improve customer communication with omnichannel conversations

Effective communication fosters trust and builds relationships, playing an essential role in both personal and professional life. By offering helpful feedback and encouraging open-mindedness, effective communication contributes to the success of any business, regardless of sector and size.

May 28, 2020 • Instant Messaging

Setting up a multichannel retail strategy: 5 tips

When doing business online, just having a well-designed webshop with nice products isn’t enough. If you want consumers to select your shop over the competitors, a smart multichannel retail strategy is key. Here, we’re sharing 5 tips on how to get your customers flocking to your retail store.

man with logos of many different channels

Mar 24, 2020 • Customer Experience

A key driver of customer satisfaction, one platform for multi-channel messaging

The way today’s customers interact with brands is fundamentally shifting. We are moving from the digital era to the conversational era. Customers find, compare, and buy on their mobile phones. This is exactly why instant-messaging apps have become so natural for both personal and professional communication.

webchat livechat messaging channels mobile phone

Mar 05, 2020 • Instant Messaging

Your business needs live chat, just not the way you think

Webchat has been around almost as long as websites. For years, customer care teams used live chat on their websites to offer low-threshold conversations with their customers. However, traditional HTML based live-chat no longer properly serves the needs of your customers. Or your own, for that matter. These are the 3 reasons why.

Mar 04, 2020 • SMS

Drive conversion with SMS landing pages, new and improved Pages

Within the growing number of new messaging channels, SMS remains a popular and reliable messaging channel for mobile campaigns. By adding rich mobile landing pages (using simple drag and drop logic) to an SMS, you can further improve this channel’s ROI.

Jan 21, 2020 • CM.com

20 years at CM.com | A trip down memory lane

This year, we’re celebrating the 20th ‘birthday’ of CM.com. These 20 years make for countless memorable moments, from game-changing moments for our brand to seemingly smaller moments that made a personal impact we will never forget. We asked the two founders, Jeroen van Glabbeek and Gilbert Gooijers: “What are the first memories that spring to mind, looking back on 20 years CM.com?”

Jan 15, 2020 • WhatsApp

RMAs WhatsApp Business virtual assistant simplifies employee compliance for businesses

Mutual assurance organisation Rand Mutual Assurance (RMA) provides injury on duty insurance to employees in the mining and metals industry. Using the WhatsApp Business solution, they’ve now made it easier for SMEs to comply with South African regulations.

Nov 08, 2019 • Instant Messaging

Black Friday weekend is coming, is your mobile messaging strategy ready?

Over the last few years, Black Friday weekend - including Singles Day and Cyber Monday - has become about the most important time for the retail, travel and hospitality sectors. This marks the start of the holiday shopping season for consumers, and they're looking for the best deals around. But with the massive competition between stores, just participating with Black Friday offers won’t get consumers to your store, both online and offline. Attract them from where they are already spending most of their time - their favourite messaging channels like WhatsApp Business. Here’s how.

blog-image-everything-you-need-to-know-about-a-cdp

Jul 18, 2019 • Marketing

Customer Data Platform: Everything you need to know as a marketer

With a Customer Data Platform (CDP), you are one step ahead of your competitors. As a marketer, you have to respond quickly to the needs of your customers. In this article we explain what a Customer Data Platform is and how it benefits your business.

Jun 24, 2019 • Instant Messaging

How to use the WhatsApp Business solution in Telecoms

In this series of sector-related tips for the WhatsApp Business API, we're diving into the possibilities of WhatsApp for the Telecoms sector. How can you benefit from the WhatsApp Business solution to reduce pressure on customer care while optimising the customer journey?