Latest blog articles

Jun 04, 2019 • WhatsApp

How to use the WhatsApp Business solution in: Travel & Hospitality

In this series of sector-related tips for the WhatsApp Business API, we're diving into the possibilities of WhatsApp for the Travel & Hospitality sector. How can you benefit from the WhatsApp Business solution to reduce pressure on customer care while optimising the customer journey?

May 14, 2019 • CM.com

CM.com is mobile technology partner Dutch Grand Prix

The Grand Prix is returning to the Netherlands after 35 years. One of the main sponsors of the Heineken Dutch Grand Prix is CM.com. CM.com’s Conversational Commerce to optimise DGP fan experience.

Feb 07, 2019 • Voice

Scaling up your voice business globally

VoIP is the new market standard for business telephony. Compared to ISDN, it is easier to set up and more cost efficient. However, behind setting up a VoIP call, there is still some complexity to take into account. Especially for companies that have a focus on scaling their business internationally, it can become increasingly challenging. But not with these 3 tips.

Feb 07, 2019 • Marketing

5 tips to optimise your Mobile Marketing

Marketing isn’t the same as we knew it 10 years ago, and much of that is thanks to the rise of the smartphone. We are living in an era in which consumers can buy products and services conveniently from their mobile phones. If you want consumers to find and choose you, a mobile presence is an absolute must to get higher conversion rates and to improve customers’ satisfaction.

Jan 22, 2019 • Marketing

The 80/20 rule: Who are your loyal customers?

The “80/20 Rule” as it is frequently called today, is an incredible tool for growing your business. If you can figure out which 20% of your time produces 80% of your business’ results, you can spend more time on those activities and less time on others. Likewise, by identifying the characteristics of the top 20% of your customers (who represent 80% of your sales), you can find more customers like them and dramatically grow your sales. However, many companies invest more in attracting new customers than retaining loyal customers. How is it that we no longer spoil loyal customers? Imagine what encouraging loyal customers can mean for your conversion! But how do you find out who your loyal customers are?

Jan 22, 2019 • Messaging

Conversational Commerce: Be Where Your Customers Are

Mobile leads the way; customers find, compare and completes their purchases from their mobile phone. The expectations from consumers when using mobile as a channel, is therefore totally different than that of 10 years ago. Nevertheless, many companies still organise their marketing, sales and support the same way they did back then.

Dec 21, 2018 • Messaging

Multi-channel vs. Omni-channel. What’s the difference?

We have all heard the terms Multi-channel and Omni-channel. What can these marketing strategies mean for your company? For an answer to that question, we need to know the difference between the two. In this short article, we'll explain just what all the fuss is about.

Dec 03, 2018 • Customer Experience

Why you need a Customer Data Platform?

From the very beginning of the business, marketers have reached out to their community to create demand for their products and services. The larger the group of people you can reach in one placement, the more value you can get from a certain channel. And with the right insights, you also ensure that you are targeting everyone with the right message.

Dec 03, 2018 • Security

CM takes next step in platform high availability

When SMS Messaging is a critical part of your business processes, it’s important to work together with a partner which ensures high availability. For almost 10 years, CM.com has provided a double redundant SMS gateway to high-end customers. From now on this high availability is ready for all our customers.

Nov 30, 2018 • SMS

5 tips on how to do mobile marketing right this Christmas

As the days get warmer and daylight lasts longer, Christmas shopping starts to kick off. Consumers are seeking out the best gifts at the best prices, meaning competition between retailers can be fierce. How do you ensure that its your inventory that ends up underneath the Christmas tree? If you want to reach your customers before your competitor does, mobile marketing is the way to go.

Jun 26, 2017 • SMS

How to convince consumers in a maximum of 160 characters?

With SMS Marketing generating up to 98% open rates starting at R0.17 per SMS, most marketers find it to be an effective mix to their digital campaigns such as Google Search ads to convince the receivers of an idea and have them take a certain action. For example, to buy a new dryer, sign up for an event or donate money to their charity. But how do you write a persuasive message that leads to the desired action when you are limited to 160 characters?

Oct 19, 2016 • Messaging

Timing is key: When is the best time to reach your audience?

Timing is everything when it comes to marketing: if you send your message at the wrong time, it will be far less successful than if you had sent it just a few hours earlier or later. But how do you know when this perfect time is?

Oct 13, 2015

How to: Send personalised SMS messages using Excel

Personalising the contact you have with your customers is very important. It shows dedication, you have prepared a personal message especially for him or her.

Jul 23, 2014

How to format international telephone numbers?

Sending SMS messages is easy, although there are some details that need attention. There is, for instance, quite some confusion on how to format telephone numbers correctly.