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Apr 17, 2019 • Sponsorship

A full stadium: secondary ticketing is the solution

Those who visit a festival regularly, are familiar with the online platforms on which you can buy and sell second-hand tickets. For consumers an easy way to sell a ticket or to take over a ticket - even just before the event takes place - from someone else. This resale phenomenon is called secondary ticketing, and has entered the sports market.

Apr 10, 2019 • WhatsApp

Request your WhatsApp Business account on CM.com

CM.com is a solution provider for the WhatsApp Business API in South Africa and around the globe. This means we are now connecting brands to the WhatsApp Business API. Are you ready to enrich your customer care with this popular messaging channel?

Mar 28, 2019 • Payments

The future of payments | What do consumers expect from companies?

Standing in line for checkout, waiting until the cashier scans your products and paying the total amount at the card machine. More and more shops find out that this is no longer the standard. From self-scan check-outs to invisible payments via a mobile app. The customer is increasingly in control, but also wants to pay as quickly as possible and that offers opportunities. We talked about this with Noor Pierik, Portfolio Manager from CM Payments.

Mar 19, 2019 • CM.com

Platform updates: April 2019

Every day, over a hundred developers are working on improving the CM platform. In this update, we want to inform you about the latest changes made to improve your platform experience.

Feb 26, 2019 • CM.com

The greatest innovations at MWC 2019

The Mobile World Congress (MWC) in Barcelona is jam-packed with mobile innovations. Here, I would like to highlight those trends and innovations that stood out most, kicking it off with a much expected 'mobile gadget'.

Feb 26, 2019 • CM.com

Platform updates: February 2019

Every day, over a hundred developers are working on improving the CM platform. In this update, we want to inform you about the latest changes made to improve your platform experience.

Feb 20, 2019 • SMS

The power of combination: PortingXS combines SMS and Voice

How do you ensure a better customer experience with SMS and Voice? PortingXS facilitates number retention for every type of phone number when a customer switches from one telecom operator to another. We spoke with Tim Leliveld, Area Manager at PortingXS, about their smart application of SMS and Voice for an optimal customer journey.

Feb 07, 2019 • Voice

Scaling up your voice business globally

VoIP is the new market standard for business telephony. Compared to ISDN, it is easier to set up and more cost efficient. However, behind setting up a VoIP call, there is still some complexity to take into account. Especially for companies that have a focus on scaling their business internationally, it can become increasingly challenging. But not with these 3 tips.

Feb 07, 2019 • Marketing

5 tips to optimise your Mobile Marketing

Marketing isn’t the same as we knew it 10 years ago, and much of that is thanks to the rise of the smartphone. We are living in an era in which consumers can buy products and services conveniently from their mobile phones. If you want consumers to find and choose you, a mobile presence is an absolute must to get higher conversion rates and to improve customers’ satisfaction.

Jan 29, 2019 • CM.com

Platform updates: January 2019

Every day, over a hundred developers are working on improving the CM platform. In this update, we want to inform you about the latest changes made to improve your platform experience.

Jan 22, 2019 • Marketing

The 80/20 rule: Who are your loyal customers?

The “80/20 Rule” as it is frequently called today, is an incredible tool for growing your business. If you can figure out which 20% of your time produces 80% of your business’ results, you can spend more time on those activities and less time on others. Likewise, by identifying the characteristics of the top 20% of your customers (who represent 80% of your sales), you can find more customers like them and dramatically grow your sales. However, many companies invest more in attracting new customers than retaining loyal customers. How is it that we no longer spoil loyal customers? Imagine what encouraging loyal customers can mean for your conversion! But how do you find out who your loyal customers are?

Jan 22, 2019 • Messaging

Conversational Commerce: Be Where Your Customers Are

Mobile leads the way; customers find, compare and completes their purchases from their mobile phone. The expectations from consumers when using mobile as a channel, is therefore totally different than that of 10 years ago. Nevertheless, many companies still organise their marketing, sales and support the same way they did back then.

Jan 22, 2019 • Events

QR codes: something for the museum or the key to a digital payment age?

For quite some time now QR codes have been a part of the consumption society. You can find a QR code on milk packaging, clothing receipts and concert tickets. The code works like a barcode which you have to scan with a smartphone, allowing information to be shared easily, quickly and effectively. Unfortunately, in many cases the relevance of a QR code is lacking. And they seemed to have ended up in the museum. But nothing is less true. The QR code made his comeback through payments!

Dec 21, 2018 • Messaging

Multi-channel vs. Omni-channel. What’s the difference?

We have all heard the terms Multi-channel and Omni-channel. What can these marketing strategies mean for your company? For an answer to that question, we need to know the difference between the two. In this short article, we'll explain just what all the fuss is about.

Dec 06, 2018 • SMS

Use Case: The Entertainer puts app downloads in the fast lane with mobile short codes

We’ve all seen the headlines of how spending is shifting from things to experiences. That’s because there is a lot more to be gained from sharing an experience than buying a thing. In short, people are placing much more emphasis on self-care and indulgence. But the balance between experience and saving can be a challenging one: how do you ensure you’re not compromising on your experiences? Enter the ENTERTAINER, a lifestyle solution geared towards eating, seeing and doing more in and around your area, whilst saving money too.

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