Mar 02, 2021 •
Customer Data Platform
Event organizers should own visitor data and communicate 1-1
Social media can be a very useful tool in event marketing, but it has a number of limitations that event organizers need to be aware of. If you’re looking to launch an event and establish a strong, long-term community following, it could be far more beneficial to your business, and your audience, to own your own data and communicate on your own terms.
This blog offers insights into the risks involved with promoting your events to your visitors and fans solely via social media and e-mail and explains why managing and owning your own data is best for your event business.