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Tag "Customer Data Platform"

Sep 21, 2020 • Customer Data Platform

Big data and its big business potential in Africa

Data, on its own, is quite inconsequential – a small moving part in a bigger operation. Only when it is made valuable and accessible can companies explore its true potential in improving decision-making and measuring positive business outcomes.

Jul 28, 2020 • Customer Data Platform

What is Mobile Marketing?

Our smartphones are more than ever part of our lives. Focussing on mobile marketing provides new opportunities for your business. Your customers are on their mobile phones, so make sure you reach them there. In this article you will learn what mobile marketing is, how to use it, through what channels and how you can correspond to your customers' needs.

Jul 14, 2020 • Customer Data Platform

The value of Mobile Marketing Cloud technology for customer-centric companies

Marketing cannot be ignored in business operations, but how do you know that you are effectively reaching your target audience through the right channels, and with the right message in mind? More importantly, whether your marketing team is using the right tooling? Companies can choose from a wide variety of marketing platforms that are aimed at improving customer communication so how do you make the right choice?

Jun 25, 2020 • Customer Data Platform

Five Customer Experience Predictions for Africa

Customer experience (CX) has always been a critical component of a business. For decades, we’ve wondered about what makes our consumers tick and how to connect with them on a deeper level to keep them coming back for more. With so many brands to choose from, delivering reliable, high-quality and seamless customer experiences is an important differentiator in today’s marketplace – even more so in a fast-changing world.

May 28, 2020 • Customer Data Platform

Setting up a multichannel retail strategy: 5 tips

When doing business online, just having a well-designed webshop with nice products isn’t enough. If you want consumers to select your shop over the competitors, a smart multichannel retail strategy is key. Here, we’re sharing 5 tips on how to get your customers flocking to your retail store.

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