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Tag "Customer Data Platform"

May 06, 2021 • Customer Data Platform
Get Personal: How Smart Customer Segments Boost ROI
The best marketers are always looking for ways to sharpen their marketing efforts and reach more customers. Discover how an effective customer segmentation strategy can increase customer engagement and boost ROI.
Apr 09, 2021 • Customer Data Platform
The Differences Between CRM, CDP and DMP Platforms
Data management platforms (DMPs), customer relationship management (CRM) systems and customer data platforms (CDPs) can all play an important part in the customer lifecycle, but telling the difference between them can get tricky. Let’s have a look at what they do, how they differ and what they can do for each business.
Mar 02, 2021 • Customer Data Platform
9 Mobile Marketing Trends To Watch For in 2021
Few industries have evolved quite as rapidly as mobile marketing. Consumer habits and mobile technologies change fast – businesses need to stay one step ahead of the competition to stay relevant with mobile users. In this article, we’ll share our predictions for the most impactful mobile marketing trends in 2021.
Mar 02, 2021 • Customer Data Platform
Event organizers should own visitor data and communicate 1-1
Social media can be a very useful tool in event marketing, but it has a number of limitations that event organizers need to be aware of. If you’re looking to launch an event and establish a strong, long-term community following, it could be far more beneficial to your business, and your audience, to own your own data and communicate on your own terms. This blog offers insights into the risks involved with promoting your events to your visitors and fans solely via social media and e-mail and explains why managing and owning your own data is best for your event business.
Jan 28, 2021 • Customer Data Platform
17 ways business messaging enhances your customer satisfaction
The ease of communication between businesses and consumers weighs heavily on customer service. Emerging technologies offer numerous possibilities to start conversations with your customers. Conversational channels such as WhatsApp and Facebook Messenger are increasingly being used by companies to engage with customers. But how can you use these channels? To get you up to speed, we share some proven examples. Get inspired and enhance your customer experience today.
Jan 12, 2021 • Customer Data Platform
9 mobile marketing mistakes to avoid in 2021
It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every business needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. We’ll take you through the mobile marketing errors that shouldn’t be made in 2021.
Dec 17, 2020 • Customer Data Platform
The 10 biggest challenges facing today's customer service manager
Customer service has changed and improved enormously over the years. Until a few years ago, companies could only be reached by phone, e-mail or face-to-face. Fortunately, the rapid digitization of our society has contributed to better accessibility of both companies and customers. However, customers' expectations have also changed a lot in recent times . Managing these expectations is sometimes challenging and frustrating. We investigated: what are the ten biggest challenges for today's customer service manager?
Dec 17, 2020 • Customer Data Platform
How to improve employee engagement with the Mobile Marketing Cloud
Employee engagement is key for numerous reasons. From higher retention, productivity and profit to reduced absenteeism: all important reasons for investing in an engaged workforce. However, keep in mind that employee engagement is not a one-time task to tick off your list. It requires constant attention. How to give it the attention it deserves? With the Mobile Marketing Cloud as employee engagement software.
Oct 14, 2020 • Customer Data Platform
Irrelevant advertising: What to avoid when marketing to modern consumers
We live in an age of digital convenience. This means that when we need something, it's often only a click away. But the same applies when we don’t want anything! If you’re being spammed with marketing communications from that one store you reluctantly handed your email address to, it's just as easy to click on the unsubscribe button and sever communication with the brand.
Sep 21, 2020 • Customer Data Platform
Big data and its big business potential in Africa
Data, on its own, is quite inconsequential – a small moving part in a bigger operation. Only when it is made valuable and accessible can companies explore its true potential in improving decision-making and measuring positive business outcomes.
Jul 28, 2020 • Customer Data Platform
What is Mobile Marketing?
Our smartphones are more than ever part of our lives. Focussing on mobile marketing provides new opportunities for your business. Your customers are on their mobile phones, so make sure you reach them there. In this article you will learn what mobile marketing is, how to use it, through what channels and how you can correspond to your customers' needs.
Jul 14, 2020 • Customer Data Platform
The value of Mobile Marketing Cloud technology for customer-centric companies
Marketing cannot be ignored in business operations, but how do you know that you are effectively reaching your target audience through the right channels, and with the right message in mind? More importantly, whether your marketing team is using the right tooling? Companies can choose from a wide variety of marketing platforms that are aimed at improving customer communication so how do you make the right choice?
Jun 25, 2020 • Customer Data Platform
Five Customer Experience Predictions for Africa
Customer experience (CX) has always been a critical component of a business. For decades, we’ve wondered about what makes our consumers tick and how to connect with them on a deeper level to keep them coming back for more. With so many brands to choose from, delivering reliable, high-quality and seamless customer experiences is an important differentiator in today’s marketplace – even more so in a fast-changing world.
May 28, 2020 • Customer Data Platform
Setting up a multichannel retail strategy: 5 tips
When doing business online, just having a well-designed webshop with nice products isn’t enough. If you want consumers to select your shop over the competitors, a smart multichannel retail strategy is key. Here, we’re sharing 5 tips on how to get your customers flocking to your retail store.
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