previous icon Back to blog
Jan 05, 2023
5 minutes read

Boost Your Sales With WhatsApp Business Product Messages

Looking for a new way to boost your sales? Want to showcase your products and services on one of the most popular messaging channels today? You might already use WhatsApp Business to engage with your customers, but did you know that you can also use WhatsApp to boost your sales? Let's take a look at how to optimize your WhatsApp Business usage with Product Messages.

With more than 2 billion active daily users on WhatsApp, you'll be sure to give your products and services a boost by showing them on this popular global messaging channel. And WhatsApp Business offers two great new interactive features for it: Multi-Product & Single Product Messages.

The Product Messages make it possible to highlight your products or services directly in WhatsApp. It's a simple yet personal way to showcase your products and services for customers to shop without leaving the chat.

What Are Multi-Product & Single Product Messages?

Multi-Product & Single Product Messages are interactive message features for WhatsApp Business. It will allow you to showcase and share your products and services directly in the app. This will make it easier for your customers to view your products and make orders. You'll be able to sell, right then and there.

Multi-Product Messages

Multi-Product Messages-blog-content

Multi-Product Messages allow you to, as the name suggests, showcase multiple products and/or services. You can highlight a selection of up to 30 items from your business' inventory. The Multi-Product Messages will also allow you to replace PDF catalogs and numbered lists in WhatsApp Business.

Single Product Messages

Single Product Messages-blog-content

Single Product Messages are messages that showcase a single product item from the business’ inventory. Great for a personal customer experience when you already know what your customer wishes to buy.

What Is the WhatsApp Product Catalog?

In your Facebook Commerce Manager you'll be able to create a product catalog and upload your inventory to Facebook. Add your products and/or services, including meta descriptions and information such as:

  • Product or service name

  • Photo/image of your product or service

  • Price of the product or service

  • Description of the product or service

  • Product or service code (for easy bookkeeping)

You will be able to highlight and showcase up to 30 products and/or services from your inventory to your customers via the Multi- and Single Product Messages.

The Benefits of Multi-Product and Single Product Messages

Multi-Product & Single Product Messages will allow you to showcase and share your products and services directly in the app. But what exactly are the benefits of this feature?

Boost Your Sales

We've mentioned it earlier; using the Product Messages feature on WhatsApp helps to boost your sales!

Personalize the Customer Experience

The products and services you show your customer can (and should) be personalized to that specific customer or situation. You could, for example, show a Multi-Product Message of the customer's most frequently ordered items. Or show a Single Product Message with an item that the customer asked about earlier in the conversation.

Bypass the Templates

Interactive messages such as Product Messages do not require Message Templates or pre-approvals. They are generated in real-time and will therefore always show the latest item details, pricing, and stock levels from your inventory.

Tips for Creating an Inventory on WhatsApp Business

So you've made up your mind. You're convinced by all the benefits, and you're ready to use the Multi- and/or Single Product Messages via WhatsApp Business to give your sales a boost. But how do you get the best results? Creating an inventory is the first step, but we want to score a home run!

Keep these tips in mind when you create your WhatsApp Business Inventory:

First Impressions Count

Choose the images or photos you use for your products and services wisely. They are the first thing a customer will see when they open your business profile on WhatsApp, and they serve as the first impression of your business. Make sure your images are good quality, clear, and inviting.

Be Brief

A good picture will only go so far. Don't overwhelm your customers with a wall of text next to your products or services: Keep it short and sweet. Highlight what is truly important and use the other options WhatsApp Business offers to give more details such as prices and product codes.

Be Relevant

Make sure that you showcase the products from your inventory that are relevant to the customer you are speaking to.

WhatsApp Business Platform by CM.com

Looking for an efficient way to use WhatsApp for your business? Then the WhatsApp Business Platform is the way to go. With so much happening on digital platforms these days, why not jump onto the biggest communication platform around, and make use of it to your advantage?

Streamlining customer interactions and improving communication is a great way to save time and improve your business. And on top of this, you can now also give your sales a boost! Definitely something worth looking into, don’t you agree?

Get started with the WhatsApp Business Platform

Was this article interesting?
Share it!
Christel Brouwers
Copywriter at CM.com. Passionate about language and getting CM.com’s message out there. Shares content about CPaaS, Payments and more.

Latest Articles

WhatsApp Pay
Jun 25, 2024 • WhatsApp

How to get the WhatsApp Business Green Tick Badge

The WhatsApp Business green tick is the official badge for Meta verified business accounts. It helps users to distinguish between authentic businesses and fake accounts. Many users place high value on the green tick, and brands sporting this badge will see a positive impact on their business. But how can you business apply for the green tick badge? Read all about it below.

whatsapp-business-telecom
Jun 24, 2024 • WhatsApp

10 Ways to Optimize the Customer Experience With WhatsApp Business

WhatsApp is one of the dominating apps in the messaging landscape, securing its position as the top messaging channel. According to Statista, WhatsApp stood out as the messaging app with the most active monthly users in 2022.

WhatsApp New Policy
May 27, 2024 • WhatsApp

Quality Customer Engagement With WhatsApp Business Platform

We all want to get our brand messages out there. We want to engage with our customers, raise brand awareness, and connect with our target audience. WhatsApp Business Platform helps you safeguard the way you communicate with (potential) customers, making sure that you provide them with a meaningful and relevant customer experience to help grow your business.

engage-platform-effect-customer-service
May 07, 2024 • CM.com

Happy Clients, Happy Agents: the Platform Effect in Customer Service

As a member of the customer service team, you stand on the front lines of customer interaction every day. In a world where customers demand quick and personalized service, long wait times, impersonal responses, or worse, incorrect answers, can quickly drive a customer away. Your goal, however, is to connect customers with your organization and deliver the best answers and service possible. It’s incredibly satisfying to see a customer leave a conversation happier and eager to purchase your product. Your efforts can significantly enhance the customer experience, but you need the right tools to truly excel. Integrating these tools into a platform amplifies your capabilities and lets you experience the power of the platform effect.

WhatsApp vs Facebook Messenger
Mar 27, 2024 • Instant Messaging

WhatsApp vs Facebook Messenger: Which Messaging Channel is Best for What?

WhatsApp and Facebook Messenger are both established messaging channels for customer engagement. But what are the differences? Which advantages does each channel have for what business use case? Let's dive into the details

drive-engagement-and-convert-your-conversations-with-whatsapp-carousel
Feb 06, 2024 • WhatsApp

Drive Engagement and Convert Your Conversations With WhatsApp Carousel

Are you already talking to your customers on WhatsApp? You really should! WhatsApp Business Platform, the business communication platform of one of the most popular messaging channels in the world today, has a wide selection of powerful engagement tools to enhance customer communication and boost sales. And they've added another innovative feature under their belt: WhatsApp Carousel.

WhatsApp Pay
Feb 05, 2024 • WhatsApp

Flexible, Functional, and Rich Interactions with WhatsApp Flows

WhatsApp Business Platform is adding another new and exciting feature to its repertoire: WhatsApp Flows. But what is it and what can you do with it? Let's take a look!

blog-conversational-marketing-ramadan
Feb 01, 2024 • WhatsApp

Grow your business with Marketing Messages during Ramadan and Eid season

Retailers prepare for Ramadan Season like no other, for it carries particular importance in the Middle East region. Beyond its religious significance, it serves as a prime shopping season of triggered volume sales offering a favorable moment for retailers to reach customers and establish their presence. Retailers engage in fierce competition to gain visibility, and thrive to exceed customer expectations to distinguish themselves and drive conversions. The substantial increase in online engagement throughout this season provides brands with an opportunity to establish connections with their customers.

WhatsApp vs SMS: A Comparison For Businesses
Jan 11, 2024 • SMS

WhatsApp vs SMS: A Comparison For Businesses

WhatsApp and SMS are both immensely popular messaging channels. Both have their own unique traits, use cases, and added business value. We probably all acknowledge this, but what are the differences between these two exactly? What are the similarities? And more importantly, which one will add the most value to your business? In this blog we'll dive into the world of WhatsApp vs SMS.

Is this region a better fit for you?
Go
close icon