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Yet, with increased competition, how can businesses cut through the noise and stand out with SMS this Black Friday? In this article, we’ll explore how mobile landing pages can enhance SMS marketing and increase engagement and conversion — making sales even more convenient and exciting for businesses and consumers.
Why use SMS this Black Friday?
According to Shopify, in 2022, a staggering 73% of Black Friday sales occurred via mobile.
Moreover, 75% of Gen Z shoppers intended to take advantage of Black Friday sales in 2022, and 49% of Gen Z now engage more with SMS than two years ago. Similarly, over a third of consumers aged 25 to 53 said they actively engage with SMS messages they receive from brands. Those numbers tell you that SMS is an essential channel to communicate with customers, even for the younger generations, who increasingly want to hear from retailers via the channel.
Today, Gen Z shoppers, in particular, use media-rich, visual messaging channels, such as WhatsApp, that enhance the shopping experience. These visual elements are now expected. So, how can brands create similar experiences and match these visual effects via SMS? Thankfully, it’s never been easier to deliver rich multimedia experiences to your database of current and potential customers via mobile landing pages.
Pages, part of Mobile Marketing Cloud via CM.com, is a powerful tool to help you deliver real value from your marketing campaigns. Pages allow you to create feature-rich, content-led mobile landing pages designed to engage and encourage customers to take action. Adding a short link to your SMS enables shoppers to access Black Friday sales and discounts, boosting engagement and conversion.
Pages for SMS marketing
With Pages, producing compelling, visually engaging CTA-driven pages is straightforward. Some of its valuable features include:
Rich Media
Create pages with engaging videos, carousels, and images to promote items and products, and use QR codes to drive traffic and conversion to online shops.
Customer Data Platform
Use customer data and profiles to send personalized offers to loyal customers or to encourage potential new customers to convert.
Forms
Collect valuable customer data using forms on mobile landing pages linked in SMS messages to enhance future promotions and discounts.
How to use Pages this Black Friday
Whether offering discounts to loyal customers or promoting new products, Pages has many use cases this Black Friday:
Time-limited discounts and sales
Create a sense of urgency with time-limited discounts, offers, and sales in the lead-up to the Black Friday sales.
Gifts and promotions
Reward loyal customers and drive further sales with gifts and personalized promotions this Black Friday.
Announcements and new releases
Inform customers of new announcements and releases ahead of this year's Black Friday to create a buzz and engagement around the event.
Collect customer feedback
Gather valuable feedback post-Black Friday from customers to assess brand sentiment and analyze where improvements can be made.
Enhance SMS with Pages
With Pages, businesses can effortlessly craft visually captivating mobile landing pages that enhance the overall shopping experience via SMS. From eye-catching graphics and videos to exclusive offers, limited-time discounts, and the collection of valuable customer data through forms and surveys, SMS marketing, paired with mobile landing pages, has evolved into a dynamic strategy for Black Friday success. Do you want to use Pages via SMS this Black Friday? Get in touch to speak to an expert today.
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