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Tag "Sponsorship"

Aug 12, 2022 • Sponsorship

How to Boost Fan Engagement - A Formula 1 Heineken Dutch Grand Prix Use Case

What’s so great about sports is that it connects all kinds of people. On the other hand, knowing no two sports fans are alike makes it challenging for sports organisations to address different fan segments. The organisation behind the Formula 1 Heineken Dutch Grand Prix acknowledged this challenge and didn’t just pack the CM.com Circuit Zandvoort with their best fans. Instead, they’ve managed to enhance their fan experience right at their first racing event in 35 years. What’s more, they keep improving fan engagement year on year. Curious to know how? We’ll share five insider tips on how the Dutch Grand Prix enhanced its fan engagement before, during, and after the race.
Mar 08, 2022 • Sponsorship

Absa Cape Epic 2022 interview with CM.com rider - Kate Slegrova

From 2022, CM.com will be known as the headline sponsor of Women's category at the Absa Cape Epic in South Africa. The leaders will be immediately recognisable on the trails and on television screens across the world in the brand new orange CM.com Women’s jersey. CM.com aims to help grow the stature of the Women’s category, increase participation and inspire more young women to take up the sport.
Apr 17, 2019 • Sponsorship

A full stadium: secondary ticketing is the solution

Those who visit a festival regularly, are familiar with the online platforms on which you can buy and sell second-hand tickets. For consumers an easy way to sell a ticket or to take over a ticket - even just before the event takes place - from someone else. This resale phenomenon is called secondary ticketing, and has entered the sports market.
Nov 30, 2018 • Sponsorship

Looking back on 2018

Slowly but surely, we are approaching the end of 2018. Traditionally, this is the moment to look back at the highlights of another eventful year. We took a dive into the CM news archive and would like to share the highlights of 2018.
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