Long code stands for a regular MSISDN number virtualised and enabled for usage in Two-way messaging. So, you have a regular number that is linked to a system that can be used for interactions with the end-users. These can be dedicated or shared the way Uber does.
Unlike Short Codes, the biggest differentiator of a Long Number is the ability to use it for communicating internationally. Whereas Short Codes are limited to domestic/national communications via messaging.
Long Numbers are typically 10+ digits long and are much more challenging to memorise/recognise than shortcodes. However, long numbers still provide brands with increased visibility and reputation in other ways:
Long numbers enable businesses to own their own unique number, unlike shortcodes which are commonly purchased as a shared short code vs dedicated short code, which is used among many other businesses.
Long numbers provide businesses throughout a vast range of different sectors and industries to collect and generate large volumes of mobile-originated (MO) SMS text messages from subscribers, including wireless application service providers, mobile virtual network operators, mobile virtual network enablers, SMS aggregators, e-sellers, advertising agencies, media channels, and mobile infrastructure providers.
Long codes are meant for person-to-person communications and can send only 1 message per second. Long codes have content restrictions that allow carriers to block traffic. Long codes are strictly intended for person-to-person interaction.
Another benefit and feature of a long code is that they offer the same abilities as any 10-digit phone number:
Alternatively, Long Numbers help your business to scale and expand reach to people no matter where they are. A Long Number is the only type of text messaging code that allows your business to send and receive messages around the world, whether it's to a few different countries or internationally.
Short codes, on the other hand, do not have the capability of inbound or outbound calling. Instead, short codes are more advantageous as they are designed and intended to use when your text messaging campaign requires a high volume of messages that get sent and received daily.
CM.com has direct connections to hundreds of networks worldwide. Our vast global reach helps us get the most competitive pricing in the short code marketplace for our customers.
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