previous icon Back to blog
Jun 30, 2023
4 minutes read

Fast Event Visitor Support at Formula 1 Heineken Dutch Grand Prix

When you go to any event, questions might arise. How do you get there? Where can you find your tickets? And where will you stay? For some questions, you prefer instant support from the organization. Swift and smooth. In this article, we’ll show how the Formula 1 Heineken Dutch Grand Prix will always help you in the best way possible.

Brechtje van Houtum
Brechtje van Houtum,
Content Marketer

Instant Support From One Source 

Asking a question shouldn’t require any effort. The Formula 1 Heineken Dutch Grand Prix centralized customer service and contact in one place. On this page on their website, visitors can ask their questions to the Race Engineer – the chatbot that’s available 24/7. Frequently Asked Questions are dynamically loaded next to the conversation and can be asked to the chatbot with just one click. The Race Engineer is branded, he has a personality that matches the Dutch Grand Prix. A chatbot can not only help you instantly, but it can also help you recognize the brand and add a personal touch. It adds something unique to your event experience, already before you even visited the event. 

Rather have human support? The bot will ensure your question gets emailed to the customer service team. They will help you as soon as possible. During the race weekend, the Race Engineer will hand over the conversation to a human agent.

The Right Person for the Task 

You probably recognize the feeling of having to repeat your question over and over again. Annoying. No one likes to repeat a question to multiple persons or assistants, nor first to a bot and later again to an employee. If you have a question about the campsite, you want someone from the campsite to help you. If the question is about tickets, you want a response from the ticketing partner. The Dutch Grand Prix ensures all their partners are working together in one centralized customer service solution. Smart routing helps them to connect you to the right employee. This means customer service agents can work more efficiently, while you get a better, more personal answer. Even if you’ve been chatting to the bot, the human employee will understand your question. Hopefully increasing your satisfaction.  

DGP chatbot human agent questions

Integrated Customer Service Solution to Increase Efficiency 

The AI event chatbot, the Race Engineer, can answer many questions. However, sometimes you want human support. The bot can forward your question, but you can also reach the team via other channels (via social media or other conversational channels). The centralized customer service solution, Mobile Service Cloud, has many options to have smooth conversations and provide service and support efficiently. Answer suggestions help employees to quickly give repetitive answers, they can simply select the suggested answers. It’s also easy to work together, both internally and externally. Since everything they need is there in one inbox, they can help you faster.  

Optimize Your Event Based on Data 

Chatting with thousands of visitors is a challenge. The team is continuously learning from their experiences. To make conversations even more personal, customer data is integrated into their customer service solution. Employees now know who they’re talking to, making it easier to understand situations, help you even better, and tackle problems before they even exist. Insights from the customer service solution, such as the incoming questions, the number of handled conversations, and response times are used for optimizations. Peak times can be recognized, allowing them to grow the team for these moments. 

For the next edition, the organization of the Dutch Grand Prix can look at the data to make your experience even better. Imagine that after the event, they find out there were many questions to find the nearest toilets. Next year, they can help you find it easier: by showing the nearest location in the event app or marking it more clearly on the festival grounds. 

DGP mobile service cloud platform data

Make Your Event Visitor Service a Success 

Do you want to get more out of your customer support or visitor service? Get to know your visitors! CM.com’s solutions help you provide efficient service, but also help you understand visitors and gather input and valuable data. Discover our solutions for customer service for your event. 

Conversational AI Cloud and Mobile Service Cloud are not the only solutions we provide for the Formula 1 Heineken Dutch Grand Prix. Are you interested in how we help them enhance their fan experience? Contact us today to know more.

Curious to learn more? Don't Hesitate to Contact Us

Was this article interesting?
Share it!
Brechtje van Houtum
Brechtje van Houtum,
Content Marketer
logo linkedin icon
As a copywriter, Brechtje shares a lot of content for our Customer Service, Customer Support, Marketing & Sales community. Believes in 'customer first'.

Latest Articles

engage-platform-effect-customer-service
May 07, 2024 • CM.com

Happy Clients, Happy Agents: the Platform Effect in Customer Service

As a member of the customer service team, you stand on the front lines of customer interaction every day. In a world where customers demand quick and personalized service, long wait times, impersonal responses, or worse, incorrect answers, can quickly drive a customer away. Your goal, however, is to connect customers with your organization and deliver the best answers and service possible. It’s incredibly satisfying to see a customer leave a conversation happier and eager to purchase your product. Your efforts can significantly enhance the customer experience, but you need the right tools to truly excel. Integrating these tools into a platform amplifies your capabilities and lets you experience the power of the platform effect.

Logistics & Transport blog image_sms
Mar 01, 2024 • SMS

How to Improve Your Delivery Service With SMS Notifications

If you're active in today's transport and/or delivery business, you'll face new challenges to keep your customers happy on a daily basis. Customers expect fast and flexible, and sometimes even same-day, delivery. Time is money, costs need to be cut, and regaining control of the delivery process will significantly benefit your business. SMS can make a difference!

blog-image-building-chatbot-experience
Jan 04, 2024 • Chatbots

How to build a great chatbot experience

Having a chatbot on your website or social channels is a good start. After all, it shows that you care about delivering a great experience to your customers, and you want them to be able to contact you in a way that’s convenient for them. However, if that chatbot doesn’t provide a great customer experience, it can instantly undo much of that goodwill. A chatbot is only as good as the answers it offers. Here are four key chatbot components you need to consider.

blog-image-chatbots-increase-sales-reduce-costs
Jan 04, 2024 • Chatbots

How AI chatbots can increase sales and reduce costs

With increased consumer and business choice comes increased pressure on sales teams. Now more than ever, it’s vital to ensure leads are qualified and every sales team member is maximising their chances of converting. Equally, cross-selling to existing customers and growing revenue per user is crucial to building incremental revenue. So how can you generate a large volume of leads, qualify them and ensure your team is only going after those leads most likely to convert?

conversational ai cloud chatbot tablet
Jan 02, 2024 • Conversational AI

What are the differences between NLP, NLU and NLG?

Artificial Intelligence (AI), Machine Learning (ML), and Natural Language Processing (NLP) are technologies that are evolving fast. You may have heard of NLP, but what about its close relatives, NLU and NLG?

chatbot-examples
Jan 02, 2024 • Chatbots

Six Chatbot Examples For Great Customer Experiences

People use chatbots for various reasons, with “productivity” as the key motivational factor. But what kind of bot do you need? They come in many forms and sizes, and to be successful, you need to think about where to apply a bot, and which kind. What do you want to achieve with the bot? In this guide, we’ll walk you through some of the most successful chatbot examples of our global customers and show you how you can use them to improve customer experience.

digitalizacion-administracion-publica-y-educacion
Jan 02, 2024 • Conversational AI

How Generative AI Supercharges your Customer Service?

Meeting customer expectations remains customer service's biggest challenge. Speed, convenience, and qualitative assistance seem to be the most important aspects to achieve this. With the power of AI, customer questions can be identified, categorized, and resolved more quickly. Besides, your organization is continuously fed with data to improve the entire customer journey. Learn more about the Power of AI for Customer Service in this blog.

whatsapp-chatbot
Sep 13, 2023 • WhatsApp

What Is a WhatsApp Chatbot, and How Do You Build One in WhatsApp Business?

WhatsApp Business and chatbots have skyrocketed as channels for brands to communicate with customers, and there are no signs of slowing down; There are currently around 2 billion active users on WhatsApp in more than 180 countries, and the numbers are still growing! A chatbot on WhatsApp can hugely benefit your business communication. In this blog, we'll explore the true value of WhatsApp Chatbots and how to build one.

chatbot-customer-experience
Sep 13, 2023 • Chatbots

Omnichannel Chatbots: Create Once, Offer Everywhere

Chatbots spent a decade-plus as a technological sideline: nestling at the corner of websites, roaming the odd FAQ, inviting people to click with a hopeful link. They weren’t a big part of the customer experience. But now – suddenly – they’re everywhere.

Is this region a better fit for you?
Go
close icon