previous icon Back to blog
Jun 30, 2023
4 minutes read

Fast Event Visitor Support at Formula 1 Heineken Dutch Grand Prix

When you go to any event, questions might arise. How do you get there? Where can you find your tickets? And where will you stay? For some questions, you prefer instant support from the organization. Swift and smooth. In this article, we’ll show how the Formula 1 Heineken Dutch Grand Prix will always help you in the best way possible.

Brechtje van Houtum
Brechtje van Houtum,
Content Marketer

Instant Support From One Source

Asking a question shouldn’t require any effort. The Formula 1 Heineken Dutch Grand Prix centralized customer service and contact in one place. On this page on their website, visitors can ask their questions to the Race Engineer – the chatbot that’s available 24/7. Frequently Asked Questions are dynamically loaded next to the conversation and can be asked to the chatbot with just one click. The Race Engineer is branded, he has a personality that matches the Dutch Grand Prix. A chatbot can not only help you instantly, but it can also help you recognize the brand and add a personal touch. It adds something unique to your event experience, already before you even visited the event.

Rather have human support? The bot will ensure your question gets emailed to the customer service team. They will help you as soon as possible. During the race weekend, the Race Engineer will hand over the conversation to a human agent.

The Right Person for the Task

You probably recognize the feeling of having to repeat your question over and over again. Annoying. No one likes to repeat a question to multiple persons or assistants, nor first to a bot and later again to an employee. If you have a question about the campsite, you want someone from the campsite to help you. If the question is about tickets, you want a response from the ticketing partner. The Dutch Grand Prix ensures all their partners are working together in one centralized customer service solution. Smart routing helps them to connect you to the right employee. This means customer service agents can work more efficiently, while you get a better, more personal answer. Even if you’ve been chatting to the bot, the human employee will understand your question. Hopefully increasing your satisfaction.

DGP chatbot human agent questions

Integrated Customer Service Solution to Increase Efficiency

The AI event chatbot, the Race Engineer, can answer many questions. However, sometimes you want human support. The bot can forward your question, but you can also reach the team via other channels (via social media or other conversational channels). The centralized customer service solution, Mobile Service Cloud, has many options to have smooth conversations and provide service and support efficiently. Answer suggestions help employees to quickly give repetitive answers, they can simply select the suggested answers. It’s also easy to work together, both internally and externally. Since everything they need is there in one inbox, they can help you faster.

Optimize Your Event Based on Data

Chatting with thousands of visitors is a challenge. The team is continuously learning from their experiences. To make conversations even more personal, customer data is integrated into their customer service solution. Employees now know who they’re talking to, making it easier to understand situations, help you even better, and tackle problems before they even exist. Insights from the customer service solution, such as the incoming questions, the number of handled conversations, and response times are used for optimizations. Peak times can be recognized, allowing them to grow the team for these moments.

For the next edition, the organization of the Dutch Grand Prix can look at the data to make your experience even better. Imagine that after the event, they find out there were many questions to find the nearest toilets. Next year, they can help you find it easier: by showing the nearest location in the event app or marking it more clearly on the festival grounds.

DGP mobile service cloud platform data

Make Your Event Visitor Service a Success

Do you want to get more out of your customer support or visitor service? Get to know your visitors!’s solutions help you provide efficient service, but also help you understand visitors and gather input and valuable data. Discover our solutions for customer service for your event.

Conversational AI Cloud and Mobile Service Cloud are not the only solutions we provide for the Formula 1 Heineken Dutch Grand Prix.

Are you interested in how we help them enhance their fan experience?

Was this article interesting?
Share it!
Brechtje van Houtum
Brechtje van Houtum,
Content Marketer
logo linkedin icon

As a content marketer, Brechtje is responsible for all content about our SaaS products. Loves to be up-to-date about new technologies and believes in 'customer first'.

Latest Articles

Jul 02, 2024 •

Will You Join Me at Highstreet?

Picture this: you're leaving a bustling club, but all around you, people are tossing aside paper flyers meant to draw them back for the next big night. Jeroen and Gilbert watched countless flyers hit the floor, when they thought, "There’s got to be a better way!". Gilbert sent a simple text to Jeroen: "Will you join me at Highstreet?" That message changed everything.

Jun 06, 2024 •

Unlock Communication Excellence With CPaaS

Diving deeper into's CPaaS approach in empowering business users to unlock Communication Excellence - a guest article by Quadrant Knowledge Solutions, a global advisory and consulting firm focused on helping clients in achieving business transformation goals with Strategic Business and Growth advisory services.

Apr 29, 2024 • SMS

17 SMS Customer Service Templates to Use Today

Using SMS customer service templates not only saves time but lets your support team create personalized, on-brand communications with just a few clicks. Today we’ll share business text message templates you can use to give your customers the information they need — fast.

Apr 22, 2024 •

Happy Clients, Happy Agents: the Platform Effect in Customer Service

As a member of the customer service team, you stand on the front lines of customer interaction every day. In a world where customers demand quick and personalized service, long wait times, impersonal responses, or worse, incorrect answers, can quickly drive a customer away. Your goal, however, is to connect customers with your organization and deliver the best answers and service possible. It’s incredibly satisfying to see a customer leave a conversation happier and eager to purchase your product. Your efforts can significantly enhance the customer experience, but you need the right tools to truly excel. Integrating these tools into a platform amplifies your capabilities and lets you experience the power of the platform effect.

Dec 18, 2023 • Customer Experience

Elevating Experiences: Customer Engagement Technology Trends in 2024

As we approach 2024, the ever-evolving landscape of technology continues to shape how customers connect, consume and communicate with businesses. Forrester even predicts customer experience (CX) will improve for the first time in three years, meaning 2024 will be a pivotal year for engagement with every touchpoint becoming a make-or-break opportunity in the customer journey.

Acquisition and retention in marketing engage platform
Oct 23, 2023 • Personalization

Decoding the Struggles of Acquisition and Retention

In life, they say percentages don't matter, but in marketing, they are everything. The customer journey, spanning from acquisition to retention, is a path filled with potential incremental drop-offs at every touchpoint. A confusing experience here, an ill-timed communication there, and suddenly, your conversion rate is plummeting.

Oct 16, 2023 • Conversational AI

Voicebots: The Emerging Force for Customer Service

Voicebots are growing in popularity and are arguably one of the biggest Customer Experience trends of the moment. But what exactly are voicebots? And how can they help your business? Discover our Conversational IVR Solution and read all about voicebots in this blog.

Sep 25, 2023 • Security

Combat SMS Pumping (AIT) Fraud Effectively With

In this digital era, providing the optimal customer experience means connecting and engaging with your customers online on their favorite platforms and channels. Online (automated) customer engagement and A2P (application-to-person) messaging is bigger than ever, which unfortunately also means that messaging fraud is on the rise. Artificially Inflated Traffic (AIT) fraud has become an alarming issue in the telecommunications industry, but worry not! has built the perfect safeguard feature to protect your business endeavors from AIT fraud.

Sep 22, 2023 • Chatbots

Chatbots in Action: Facebook Chatbots

In the real world, people use different environments to achieve different goals. They’ll go to brick-and-mortar shops to compare prices and competitors. Visit a showroom to experience products up close. Or schedule a meeting to see a live demo. But is that how it works in the digital world? Yes, it is. The digital world has various environments, too, from websites to messaging channels, social platforms and more.

Is this region a better fit for you?
close icon