Tag "Ticketing"

Jun 30, 2023 • Ticketing

Ticketing: the first touchpoint of the Formula 1 Heineken Dutch Grand Prix fan experience

Ticketing is the first touch point of any event, which is why it's essential it runs smoothly to give your customers a great first impression. At the Formula 1 Dutch Grand Prix, demand far outstrips supply, so the organisers were looking for an innovative ticketing system to help them manage ticket allocation smoothly. That's where we came in.

Nov 23, 2022 • Ticketing

The big trends in sports marketing for 2023

We talk to CM.com’s Sam Windridge about the state of sports marketing over the coming year. Technology presents both challenges and opportunities for sports brands over the coming year. On the one hand, increased access to news and event highlights on a wider-than-ever variety of digital channels threatens the in-person experience. On the other, if brands embrace the digital opportunity, they can build more seamless fan experiences for their customers across a wider variety of channels and satisfy the increased appetite for broader, more immersive experiences both from fans at the event and those watching at home. We’ve been working on what this means for the next twelve months in sports marketing. Here are some of the major trends we’ve identified for 2023.

Jul 14, 2022 • Ticketing

A closer look at the CM.com and Glamorgan County Cricket Club partnership

With the 2023 cricket season fast approaching we sit down with Sam Windridge, Head of Sports Partnerships, to learn more about the CM.com and Glamorgan Country Cricket Club ticketing partnership.

Jun 08, 2022 • Ticketing

8 ways that centralising data can transform live music

Live music is more competitive than ever. Here’s why you need data more than ever.

Jun 08, 2022 • Ticketing

How to do more with less: surviving the challenges of sports relegation

Relegation has an immense emotional impact on a club and its fans. While we shouldn’t underplay that impact, it’s arguably less business-threatening and easier to recover from than the financial impact that follows. Here’s how to recover from the pain of relegation.

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May 17, 2022 • Ticketing

6 ways an event app can boost your COVID comeback

This summer the online experience for many festivalgoers will be better than ever. Many event businesses have discovered the benefits of digital transformation, which was fast-tracked thanks to the quick-thinking required by event organisers during a period of lockdowns and restrictions. The lessons of these 2 years have also prompted CM.com to develop its event app, created by Appmiral, to ensure that it better meets the needs of the industry. In this article, we'll give you an overview of how using a mobile festival app can help you take advantage of digitalisation. Get ready to fast-track your bounce-back strategy: 6 ways to boost your Covid comeback.

Apr 28, 2022 • Ticketing

The new normal: customer expectations for zoos and attractions

Hit heavily by COVID-related lockdowns and restrictions, zoos and attractions will be keen to make 2022 the year they bounce back. Consumers have changed, however, and their expectations– in some quarters at least – are very different to those of two years ago. So what’s driving industry change and what can the industry do about it? We’ve rounded up some of the key talking points that will affect how zoos, theme parks and other attractions will need to market themselves for future success.

Apr 07, 2022 • Ticketing

How to enhance the customer experience at festivals

With the right technology, you can create a seamless event experience that’ll keep your customers coming back for more.

Feb 28, 2022 • Ticketing

10 ways to boost your ticket sales with technology

Every event has its ticket sales challenges, whether it’s a small corporate event, or a stadium rock concert, filling your venue is never easy. To ensure you can drive strong ticket sales, you’ll need a variety of tactics at your fingertips to entice customers to part with their cash and spend it on, and at, your event. To help you create a successful ticket sales strategy, we’ve come up with 10 things you can do to boost your ticket sales.

Feb 10, 2022 • Ticketing

Creating fans at every stage of the customer journey

Building anticipation and making the most of commercial opportunities is key to maximising revenue for your sports event.

Nov 18, 2021 • Ticketing

The top 5 benefits of e-ticketing

Digitisation is shaking up the world of traditional paper ticket sales—and that’s a good thing! Ever since smartphones hit the market in 2007, people have quickly embraced the idea of using convenient digital alternatives. Now, when you want to attend a concert or festival, all it takes is a few taps on your screen and your e-ticket is at your fingertips, ready to be scanned when you enter the venue. But the benefits of e-ticketing don’t stop there. Let’s take a look at the top 5 benefits of e-ticketing for event organisers and attendees.

Nov 12, 2021 • Ticketing

CM.com acquires Appmiral to expand the customer experience with festival & event apps

We’re delighted to announce that, at the beginning of November, CM.com acquired mobile festival & event app platform company, Appmiral. By joining forces, Appmiral and CM.com can fortify a common goal: to take visitors’ experiences to the next level through cutting-edge mobile and ticketing technologies.

Oct 20, 2021 • Ticketing

Why the sports industry needs to wake up to mobile

Sam Windridge, Head of Commercial Development UK & Ireland, has seen the changing shape of the sports industry over the past two decades. He shares his insight on what’s next for sports marketing.

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Oct 14, 2021 • Ticketing

Wave goodbye to queuing and crowded bars at your events with Mobile Order

Whether it’s a football match, music festival, or classical concert, there’s nothing more annoying than standing at a crowded bar, fighting to get the barkeeper’s attention for a drink while you miss big chunks of the event. After all, it’s the reason you’re there in the first place. So how do we solve this? Let’s start by looking at something almost all visitors take to events with them: a smartphone. It is already widely used for e-ticketing, so why not also for ordering food and drinks, too? This is where CM.com’s Mobile Order product comes in. The exciting thing is that reducing queuing time isn’t the only benefit this technology can bring events organisers. Let’s take a closer look…