The Story

It All Started With 1 SMS

Our vision is that mobile technology will enable people to communicate, interact, and make payments with businesses worldwide

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Our Mission

Our mission is to make life easier, safer, and more beautiful. We firmly believe that technology exists to enhance people's lives. We want to contribute to furthering technologies that benefit society.

The Culture

How quickly the world changes. And how quickly technology changes with it. Today, people all over the world are connected. All-day, every day. We enable our customers to be part of people's lives.

Constantly searching for ways of connecting people with each other is what drives us. We don’t see high-quality mobile technology as a goal, but as a means of achieving our common objective: enabling our customers to be part of people’s lives.


It All Started With 1 SMS

The story of started back in 1999, with this one message: “Will you join me at Highstreet?” This was the SMS Gilbert Gooijers sent to Jeroen van Glabbeek. Starting out as Club Message, co-founders Jeroen and Gilbert introduced sending SMS messages to groups in 1999. This was used to inform visitors of discotheques in Benelux on guest DJs, time-tables, contests, discounts and more weekend news; right at the exact moment it mattered for the visitor.

The History of was founded in Breda, The Netherlands in 1999. Sending SMS messages to nightclub and festival visitors was the very first service, and laid the foundation for what is today. Innovation, ambition, and the desire to become an international player has led to rapid growth.

From 2020 Till Now

2022: acquires consumer AI technology company Building Blocks. The company is recognised by Juniper as a leader in the CCaaS market. And partnered with Absa Cape Epic, the biggest mountain bike stage race, as the headline sponsor of the women's category.

2021: continued its strong growth and acquired PayPlaza, Yourticketprovider, Tracedock, Phos and Appmiral.

Also, the Dutch Grand Prix took place at Circuit Zandvoort in September, was there as an official event supporter and made sure the fans received the ultimate fan experience.

2020: is listed on Euronext Amsterdam, acquires Global Ticket, CX Company and RobinHQ and grows in offices, revenue and employees.

Launch of our cloud solutions: Mobile Marketing Cloud and Mobile Service Cloud. We were the first to launch RCS in Germany and the Netherlands and added WeChat Pay and Apple Pay to our platform. becomes primary sponsor of Circuit Zandvoort.

From 2010 Till 2019

2019: acquires ticketing company Global Ticket, and becomes one of the main sponsors – "Official Event Supporter" – of the Formula 1 Heineken Dutch Grand Prix.

2017: acquires payments company, Docdata Payments BV

2016: joins the ticketing market by acquiring Dutch company TicketFlow.

Offices open up in South Africa and Hong Kong.

2015: The company grows from 120 to 160 employees. Offices open up in the UK, France, and Germany.

CM Payments is founded.

German SMS company SMS Trade is acquired.

A lot of effort has been put in this period to improve our internal processes and quality of service. We decentralised our technical platform, to support other CM countries more effectively.

2014: Callfactory joined the CM Group. With years of experience, being part of Dutch operator KPN, Callfactory brought a broad group of high end customers. An office is opened in The Hague for its employees.

2013: CM takes over and becomes the single shareholder of Paratel, an SMS subsidiary of Belgian media company VMMa.

British app developer OneSixty Mobile and Dutch SMS company SMSHosting are acquired.

Paratel and MobileWeb merge with CM.

2012: Belgian SMS company MobileWeb is acquired, as well as the SMS portfolios from Silverstreet Europe and GIN (American Motricity).

2010: The SMS portfolio and administrative subjects of Dutch mobile company Mobillion are taken over from Dutch Telegraaf Media Groep TMG.

From the Beginning Till 2010

2009: The SMS portfolio of technology company LogicaCMG is acquired.

Around the clock accessibility is required as CM grows internationally. The network operation centre (NOC) is set up to monitor global messaging and payments.

2006: CM's SMS voting service is used in major radio and television shows, such as the Eurovision Song Contest.

CM premieres on Deloitte’s prestigious list of fast-growing companies, Technology Fast 50.

2002: Mail SMS is introduced, a service exclusively developed and patented by CM.

2001: Major events and festivals in the Netherlands, Belgium and Luxembourg start to use CM's SMS services.

2000: The core business – to send SMS notifications to club and bar visitors – is developed.

1999: What now is called CM Groep is founded under the name ClubMessage by Jeroen van Glabbeek and Gilbert Gooijers in Breda, the Netherlands.


20 Years Later

Over the years, has changed as a business. We have evolved from an SMS services supplier to the full-service communication provider we are now. We strongly believe that technology exists to enhance people’s lives. Make them better, safer and easier.

Nowadays, connects businesses to people and people to businesses via the telecom operators, worldwide payment providers and Messaging Channels. at mobile world congress

In the End, It’s All People Business

Regardless of what technology makes possible, we believe people make the difference. We believe in people. Using change to our advantage, we adapt, stay agile and allow ourselves to fail and learn fast.

We’re convinced that when employees do what they enjoy, they get better at it. And then they have the most to offer customers, colleagues and

That’s why we give everyone the opportunity to grow in a direction that he or she gets the most pleasure from; in his or her own way. Because even though we’re all equal, we’re definitely not all the same. It is precisely this diversity that makes colourful.

Take the Next Step Into Conversational Commerce

Our software helps brands and businesses improve marketing, sales, and customer support. provides the entire conversational stack to outperform expectations.

Create an account or reach out to us and discover what we can do for your business.

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