Optimize Your Visitor Experience With the Facebook Conversion API for Ticketing
As a result of consumers continuing to move away from traditional retail in favor of digital and online experiences, the world of advertising now relies almost entirely on data. However, due to the recent shift away from cookie-based server tracking, marketers need to consider more intelligent ad-tracking solutions that track customer behavior in a non-invasive way.
The Facebook Conversion API, or CAPI for short, is a new Facebook Business tool that lets you share both online and offline events with Facebook’s server, directly from yours. It’s likely to become the next must-have tool for any ticketing business looking to get a grasp on their customers’ journey and to optimize their ad experience.