For the Future of

Live

One platform with multiple integrated tools to drive ticket sales, maximise marketing reach and improve the attendee experience.

A Unique Fan Experience

The home for independent organisers.

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Integrated Tools

Amplify the Experience

Technology to Power Your Ticketing

Ticketing

Ticketing

Engage, Promote and Scale

Manage, promote and analyse your events. using our fully customisable ticketing platform.

  • Access to 100% of Revenue Pre Event
  • Upselling and Add-ons
  • Quick and Easy Purchase
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Mobile Service Cloud

Mobile Service Cloud

Customer Contact Software

Mobile Service Cloud

Automate enquiries and create seamless attendee experiences with powerful customer service tools that save you time and money.

  • Customer Contact Platform
  • Multiple Messaging Channels
  • Automated Chatbots
Mobile Marketing Cloud

Mobile Marketing Cloud

Marketing Campaigns & CDP

Mobile Marketing Cloud

Collect data, engage customers and grow your audience using our multi channel marketing tool for attendee engagement

  • Mobile Landing Pages
  • Automated Workflows
  • Integrated Customer Data Platform.
Appmiral

Appmiral

Festival & Event Apps

Get to know your attendees and turn behavioural data into insights.

with your own white-labelled app to drive revenue all year round.

  • Push Notifications
  • Brand visibility for sponsors
  • Interactive Map and Location Intelligence
POS Payments

Box Office Solution

Integrated Hardware

Box Office Solution

Sell food, drink, merchandise and other products with our cashless solutions to maximise revenue and reduce waiting time.

  • POS Payments
  • Cash Register
  • Mobile Order
Conversational Channels

Engage with your attendees

Answer your customers questions and provide event info on your attendees most used channels.

Where can I buy coach tickets for the festival?
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Which city are you travelling from?
Manchester, Thanks!
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WhatsApp Business
Apple Messages for Business
Viber for Business
Facebook Messenger
Instagram Messaging
Google Business Messages
RCS Business Messaging
Telegram for Business Messaging

Partner of Meta

CM.com is official partner of Meta. This signifies an exceptional alliance on the forefront of technological innovation.

Ticketing

NightEvolution

By creating highly customised ticket shops inline with their branding, Amnesia were able to deliver a record breaking season, which was aided by an extremely quick and easy checkout for attendees.

Amnesia

Ticketing Platform

  • Generate Incremental Revenue
    by upselling products during checkout
  • Segment Data
    to send offers with exclusive promotions
  • Maintain your brand
    in your own customised ticket shops
Support

Weekender

Experienced Field Operations support has helped to streamline queueing and entry management for Weekender and Out-There festival.

Weekender

Operational Support

  • Dedicated Account Management
    providing platform knowledge and campaign advice.
  • Onsite support
    for entry management
  • Integrated Hardware
    for access control and real-time visibility
Engagement

TixBox

By segmenting and targeting their large database using integrated mobile marketing tools, TixBox harnessed mobile channels to reach an international audience of ticket buyers.

Tixbox

Engagement Platform

  • Increase Conversion
    and drive ticket sales across events
  • Send tailored messages
    to your attendees mobile device
  • Choose the channel
    that best suits your audience

Read our Blog

  • egg-blog
    Feb 19, 2024
    Live

    Driving ticket sales via SMS Campaigns: how one London club embraced the change

  • egg-blog
    Feb 19, 2024
    Live
    Driving ticket sales via SMS Campaigns: how one London club embraced the change

    Egg LDN have been a popular name on the London nightclub scene for over a decade. But with a client base that engaged predominantly via their mobile device, they needed more than just an email platform to drive ticket sales. Read how we helped the team get started with SMS and drive ticket sales.

    Emily Jane Brown
    Emily Jane Brown, Senior Marketing Manager

    The evolution of Egg LDN

    Egg LDN was founded in 2003 by Laurence Malice, taking over the space that had once been the headquarters of Trade, the cult LGBT+ club night Laurence had been putting on since the early 90s.

    Trade had been London’s first after-hours party and over time had spun out into residencies, music releases and radio slots elsewhere. Laurence had similar ambitions for Egg LDN, albeit aimed at a broader crowd, and with a well-inked little black book of world-famous DJs and music acts (“everyone from Eric Prydz through to Jeff Mills”) to call upon the Kings Cross club quickly took off. In its first few years, it earned the accolade of Best London Club at the prestigious BEDA awards and was listed in DJ Magazine’s list of the top 50 clubs in the world.

    Later on, as the strength of the Egg LDN name grew, they were able to push things forward with new rooms, nights and their own label, called What Came First. In 2019, it took home the Best Large Club award at DJ Mag’s annual awards, reflecting sixteen years of year-on-year progress and its deep connection with London’s clubbing community.

    A like-minded partner

    Since then there’s been a shift in London’s clubbing scene. “Tastes of music, how people went out changed – daytime parties have become more important. So it’s just fitting your business model around that.”

    This shift demanded a bold approach to ticketing and marketing and a tool that could link up the two. In CM.com, Egg LDN saw a like-minded partner that would help them efficiently manage and communicate to their existing audiences – while growing new ones.

    “The benefit of CM.com is that everything is in one place. Ticketing, marketing, online ordering, chatbots, and scanning are all linked up so there aren’t different systems that you have to go through, which on a small marketing team saves a lot of time” - Jake Bailey, Egg LDN’s Marketing Manager

    “The support is always great. We have a really good Account Manager and a good team around it as well. Any questions we have, they’ll come back to us as quickly as they can. More than that, CM.com work with a lot of other clubs and festivals and can see things changing. They plug us into what’s going on with the outside world and help us pick up on new trends.”

    Egg LDN has seen great value in CM.com’s SMS tool in particular, which gives them far better engagement than traditional email blasts.

    “SMS was one of the pivotal parts that CM.com put forward to us,” says Jake. “We use it to let people know about upcoming shows and if they’re on the verge of selling out. It’s a bit more immediate and a straight click-through from the phone. At the moment we’re up to about 15,000 on our SMS list and the pricing we get from CM.com is very good considering the return we get from sales.”

    “Overall, having systems like CM.com to help with my marketing – the WhatsApp chatbot, e-flyers, text-outs – has saved lots of time to improve and focus on other tasks.” continued Jake.

    Looking forward

    “Egg LDN is a worldwide brand and we’re proud of what we’ve done. We’re just hoping to have a lot more longevity,” says Hans.

    Longevity is built through future-proofing. That means continuing to develop and give a platform to new musical talent and trends. But it also means investing in the technology that sits underneath and supports all of their activities.

    On the marketing side, Jake is focused on creating a more personalised experience for Egg LDN’s regulars using CM.com’s Customer Data Platform.

    “Something that’s really good with CM.com is that you can build different marketing segments for different nights and genres. With the CDP, if a customer is not really engaging with what we are putting out it’ll let us know and help us adapt to their preferences. We want our customers to receive the right information for them – and with everything CM.com offer us in terms of SMS, email and everything else, that’s something that will help us improve in the future.”

    Over the next year, Jake plans to develop an app with CM.com, a one-stop-shop for set times, latest photos from the clubs and behind-the-scenes features. There’s also talk of a new food offering.

    “We’ve got an outside open area where we can do food. We’re looking to get our own pizza service where people can order and track service through CM.com’s online ordering app.”

    Underpinning Egg LDN’s evolution – the app, the personalised marketing, the pizzas – is a deep devotion to its community.

    “If you don’t show commitment to your customers there’s no connection. That’s why our middle floor will always be people’s favourite floor. You’re close to the DJ – you can reach out to them and they’ll shake your hand. You feel that connection.” concluded Jake.

  • live-blog-blog-featured-uk-2
    Dec 07, 2023
    Live

    5 ways to increase your sponsorship revenue with an event app

  • live-blog-blog-featured-uk-2
    Dec 07, 2023
    Live
    5 ways to increase your sponsorship revenue with an event app

    As an event organiser, you might view an event app as an unnecessary luxury but don’t rule it out too quickly; an event app doesn't have to be a cost but rather an additional revenue stream. It adds tremendous value as a digital assistant for your attendees and, you have an extra tool to provide sponsors and partners with much more exposure and 'stage time.' For many organisers, an event app enables them to generate more revenue and in many cases, the increased revenue means it pays for itself.

    Emily Jane Brown
    Emily Jane Brown, Senior Marketing Manager

    An end-to-end experience to engage your fans

    Being digitally connected is no longer a choice and your biggest fans are spending more and more time online. That’s why to deliver a successful event app, you need to combine both online and offline to give your attendees the full experience. Think about having your program, an interactive map and send direct messages to your fans with push notifications. With an app, you're building a strong bond with your fans – before, during, and after the event. You're reaching right into their pockets with pre-sales updates and announcements. The numerous possibilities for year-round personal engagement will also catch the attention of your sponsors and could broaden the value of your packages.

    Tech and data: more opportunities for sponsors

    An event app gives your fans a valuable tool that they use frequently. And with smart personalisation and data capture, your event app can gather powerful insights for your sponsors too. While physical banners might make a big statement, an event app provides sponsors with precise data on how much traction their digital sponsorship is getting. Clicks, views, time on the page, and even conversions are measured in a real-time analytics dashboard. You can even offer the data collected from ticket sales and other sales during the event. Add this data to your post-event ROI report for your sponsors and ensure they return to your event year after year.

    Smart strategies for brand activation in your event app

    There are lots of new and creative ways for your sponsors to engage with your fans via an event app. They get more personal and valuable visibility, and they can clearly see the ROI from their partnership. To give you some inspiration, here are 4 examples of how sponsors can activate their brand:

    1. Stand out with in-your-face visibility

    The home screen or the splash page of your app, is an obvious choice. The app is opened an average of about 14 times per user; 14 opportunities for your sponsor to stand out. If you use an interactive map during your event, make sure to include references to your sponsor in it. Among all the other Points of Interest (POIs), simply place the sponsor's logo at the physical location where they can be found. We are increasingly seeing that sponsorship entails more than just having a booth at the event. By making online and offline work together, you can boost the return on investment (ROI).

    2. Add branded interactive banners to your newsfeed

    According to many events already using an app, the newsfeed is the best way to communicate and connect with visitors. Especially when you offer valuable information. Give sponsors space and attention in your newsfeed through banner ads. They're eye-catching and can be fully customised to match your sponsor's branding. This way, you can use the event app to highlight a sponsor. Your app newsfeed is not influenced by algorithms like other social media platforms so you have full control over where and when you want to display banners or ads.

    3. Get attention with Push Notifications

    By using an event app, you can easily send push notifications to your visitors about the schedule or lineup. Push notifications are highly visible and reach users directly on their devices. For sponsors, you can offer branded and segmented push notifications based on fan data. If your sponsor is physically present at your event, send a push notification to your attendees when they are near the sponsor's location, encouraging them to stop by for extra interaction.

    4. A dedicated page in the app

    Alongside amazing content and line-ups, create additional space for your sponsors in your app. You could include an overview of all your sponsors and dedicated pages that spotlight them. This gives sponsors ample chances for storytelling and brand activation. Combine the sponsor page with the options mentioned above and offer an appealing sponsorship package with multiple activation points. 


    Boost your revenue with sponsors in your own dedicated event app

    With a fully branded event app, you enhance engagement with your fans and build your growing digital community. Sponsors get multiple activation points throughout the fan experience to engage and potentially drive footfall to their physical presence. And when your event is over, share data and insights to drive sponsors back to your event next year!

  • live-blog-blog-featured-uk-3
    Nov 30, 2023
    Live

    Instagram Messaging: your ticket to winning fans and boosting ticket sales

  • live-blog-blog-featured-uk-3
    Nov 30, 2023
    Live
    Instagram Messaging: your ticket to winning fans and boosting ticket sales

    In today's fast-paced world, the need to capture fans' attention and build loyalty remains a key challenge for independent event organisers. Developing campaigns to boost ticket sales and cut through the noise in this increasingly crowded industry can feel challenging.

    Emily Jane Brown
    Emily Jane Brown, Senior Marketing Manager

    But for brands and organisers who are already connecting on social media channels like Facebook and Instagram, there is a new way to engage potential attendees. Read on to discover how Instagram Marketing Messages can modernise your event marketing strategy and help you connect with more attendees.

    Attract and engage with Conversational Marketing

    Introducing conversational marketing: a modern approach to boost ticket sales, enhance the fan experience and increase social media engagement. Your event can build a stronger connection by offering personalised, fan interactions via channels like Facebook and Instagram. These kinds of conversational marketing tools generate valuable data insights so that you can tailor your marketing strategies based on attendees' preferences and behaviour.

    Supercharge your social media presence

    Let's face it, although email marketing is still very effective, it has been less effective in recent years and organic reach on social media is also declining. But social media remains a powerful platform to engage with your target audience, particularly through Instagram Messaging. The average open rate for email is just 21%, but Instagram Messaging offers a compelling 88% open rate and a 56% click-through rate.

    But there’s another recent development from Meta to complement your email communication, Instagram has levelled up with Marketing Messages. Event organisers can now send regular updates, promotions and campaigns to opted-in fans, right at the point when it will create the most impact. This feature meets your fans where they are, boosting conversion rates through personal, one-on-one conversations on their favourite channel— via the mobile device in their pocket. These messages can be timed at key activation points in your campaigns pre-event, during and post-event promoting deals and upset opportunities and also driving re-engagement.

    Extend your reach on Instagram beyond organic posts, which are only viewed by 10% of your followers.

    Maximise upsell opportunities, minimise sales pitches

    Today’s fans don’t respond to aggressive sales tactics and pushy messaging campaigns. Conversational marketing offers a unique opportunity to upsell without the sales pitch, subtly promoting additional products or services whilst having a conversation and delivering value and content to fans. By building authentic relationships and delivering relevant messages, you can create meaningful touchpoints that accelerate ticket sales, deepen engagement and create loyal advocates.

    Reduce marketing costs

    For all types of businesses, marketing has switched from a quantity to a quality marketing approach. By using channels like Google Display or banner advertising on third-party platforms you are wasting marketing budget on audiences that might have little interest in your event or venue. But by investing in messaging channels like Instagram and Facebook you can build connections with your community at the moment they’re available.

    Get personal

    Fans want to feel seen, not just as another face in the crowd or email on a subscriber list. So why not utilise the insights from your customer's data to create personalised messages and offers that align with their passions and interests.

    With Instagram Marketing Messages, you can instantly connect with your fans on a deeper personal level. Valuable customer data can be stored securely and compliantly in our Customer Data Platform. The CDP then consolidates all the data and creates unified customer profiles, so you can automate your marketing processes, including sending automatic pre-set messages through Instagram Messaging.

    This data gives you valuable insights into purchase history, patterns, and preferences so you can send fans unique codes, exclusive promotions, or even surprise discounts to show you value, understand them and reward them for their loyalty.

    Ditch the generic ads and bland messaging, instead connect with your fans to build loyalty and engagement.

    Peak and deploy at the right moments

    In the event Industry, timing is everything so deploying fan communications at the right moment is key. You can boost ticket sales and enhance attendee engagement by strategically peaking through the appropriate channels, communicating at the optimal time and keeping fans connected throughout the year;

    Exclusive content

    Share content that builds anticipation and keeps fans excited. Showcase behind-the-scenes footage, artist interviews, or sneak peeks to generate interest and create a sense of exclusivity.

    Pre-registration alert

    Give visitors a nudge about the opportunity to pre-register for the event. This helps create demand and allows them to secure their spot before ticket sales officially begin, fostering a sense of exclusivity and making them feel special.

    Ticket sales

    Build suspense and create a buzz by announcing the start of ticket sales. Make it an event in itself, emphasising limited availability or early bird discounts to drive immediate action and ticket purchases. By integrating in-chat purchases, you simplify ticketing and offer a uniquely seamless transaction within the same conversation.

    Line-up reveals

    Generate excitement by gradually unveiling the event's line-up. Share artist announcements one by one, building anticipation and enticing potential attendees.

    Upsell opportunities

    Offer additional upsell opportunities, such as merchandise or VIP experiences, to enhance the event experience and increase revenue. Promote these exclusive offers to interested fans to maximise their engagement and create added value.

    Exclusive event app

    Provide fans with a link to your exclusive event app. The app can offer features like personalised schedules, interactive maps, and exclusive content, enhancing the overall event experience and keeping attendees engaged and informed.

    Make sure your events are in demand

    It’s time to elevate your fan experience with Instagram Marketing Messages. Build stronger relationships and personal connections with ease, using a platform your fans already know and love.

    Drive conversions and re-engage interested fans by sending them exclusive updates, discounts, and exclusive targeted offers. Don’t miss out on Instagram Marketing Messages for your next event or campaign.

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