Get Inspired With Guides and Whitepapers•

Conversational marketing is the future for marketing, delivering marketing messages directly to consumers in as frictionless a way as possible. WhatsApp is a great place to start.

Over the next few years, it’s going to be fascinating to see how technology continues to improve the way we qualify leads, add value for customers and streamline processes.

Mobile is overtaking other types of marketing, but is your strategy really mobile first? Download the guide and find out if you are aligned with current and future mobile marketing trends. 

A smarter way to engage consumers. Download the guide to discover everything you need to know to convert cost-effectively and build customer value with acquisition chatbots.

All your hard work crafting targeted, relevant, and timely emails to your customers or prospects will be useless if you don’t do everything you can to optimise email deliverability.

As a marketer you'll have heard of a Customer Relationship Management platform but what about a Customer Data Platform? In this introductory guide we explain everything about CDP's.

Customer service interactions can be the make-or-break moments in customer experience. In this whitepaper we asked two CX experts for their predictions of customer service in 2030.

Chatbot can be tailored to a wide variety of use cases. In this guide, we’ll walk you through some of the types of chatbot and show you how you can use them to improve customer experience.

With the power of artificial intelligence (AI), customer questions can be identified, categorised, and resolved more quickly. Learn more about the Power of AI for Customer Service.

To ensure you deliver great customer service, you have to set the right KPI's to measure your customer contact. In this guide we set out the 8 key factors that will turn customers into life-long fans.

It’s safe to say the pressure is on to deliver timely and personalised customer experiences. So could Voicebots, the next development in Conversational AI, address the challenge?

In partnership with Censuswide we surveyed 400 front line customer service agents and technology decision makers to discover the impact of chatbots on customer experience and employee satisfaction.

Emotions affect how consumers interact with customer service. 47% of are irritated when they contact customer service. Discover what this means for your business.

In this guide, you’ll see how using the most relevant channels, can help you business strengthen relationships — how to assess your needs, get started and strategies to evaluate each channel.

This guide will help you identify the crucial factors, vital capabilities and services required to optimise SMS as part of your company’s core communication and marketing strategy.

Do you know the specificities and opportunities of each messaging channel for your business? In this paper, you will find everything there is to know about these essential messaging channels.

In this guide we help you understand the difference between WhatsApp Business App and Platform, how to integrate WhatsApp into your existing support journey and share customer stories.

RCS is growing fast, and there’s never been a better time to explore the technology. This beginner's guide will introduce RCS as a messaging channel and what it means for you.

Want to learn more about our Mobile Marketing Cloud? Discover our omnichannel customer engagement solution for businesses that want to start conversations with people, not profiles.

Go beyond customers’ expectations and let them decide how, when and where they want to interact with you. Download our one pager to discover more about our Conversational AI Cloud solution.

Want to find out more in-depth information about our Conversational AI Cloud? Download our brochure and learn more about automated customer conversations with our conversational AI solution.

Speed, convenience, expert advice, and friendly service are the most important elements of a positive customer experience. Download our one pager to learn about our Mobile Service Cloud solution.

Want to find out more in-depth information about our Mobile Service Cloud? Download our brochure and learn more about seamless customer experiences with our all-in-one customer service solution.

Offer your potential employees the best signing experience right from the start. Save valuable time, material and costs. Download our one pager to learn about Sign for HR and recruitment.

Customer service in retail is challenging. Customers expect fast, informative responses. Matching these can be too much for a human team. With chatbots, retailers can meet service expectations.

With online shopping the norm, consumers should be able to expect the same level of service when shopping online as when in store. But what's the reality of the top 25 UK retail brands?

How can your organisation face the myriad challenges of the retail market with confidence? In this guide, we pinpoint key retail events and talk about the strategies and tactics you can employ.

Housing associations may not exist in quite the same space as online retailers, for example, but that doesn’t mean they shouldn’t strive for high standards of customer service.

In travel and leisure the experience itself is everything. Discover how tech-driven your experience is and receive advice on the next steps in your digital transformation.

Now more than ever, customer service has a pivotal role to play in the overall brand experience for a consumer. But how are the top 25 UK travel brands really performing?

The worlds of logistics and communications are converging. Customers, however, aren’t so predictable. Download our guide to discover the challenges needed to address in this multi-channel world.

Today's customers are more empowered than ever, and not afraid to switch providers. With these 8 questions, you can create a strategy to burn the churn. Download the paper to get started.