Take control of your data and streamline communication across all channels for personalised marketing campaigns to level-up the event experience.
Integrate all data streams into one single source of truth
Build rich segments of attendees based on purchase history and behaviour
Measure campaign performance and gain insights from every touchpoint
Enhance your year-round event experience with our technology that enables seamless marketing campaigns to interact with attendees, increasing ticket sales, driving engagement and building fan loyalty - all from one platform.
Collect first-party data, maintain control and take ownership of your data. Use data sources to understand each attendee, transforming anonymous customers into rich profiles.
Boost attendee engagement and level up experiences with personalised messages sent through preferred messaging channels, delivering the right message at the right moment.
Target your messaging to drive new revenue opportunities. Send outbound communications to boost ticket sales, amplify event promotion and upsell merchandise.
Create personalised email campaigns with tailored content and track engagement through real-time data.
Interact with customers on the most popular messaging channels, such as WhatsApp, Facebook, Instagram and more.
Create custom landing pages with forms for data collection, such as pre-registration, while also providing event information.
Keep your event top of mind with streamlined omnichannel marketing for personalised interactions, delivering messages at the right moment on the right channel.
Inspire visitors to effortlessly buy tickets
Integrate all data sources into a single platform
Offer exclusive deals and tailored content to loyal visitors
Spend less on ads and communicate directly
Highest level of privacy and security to protect data
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The event organisers that are killing it share a common quality: they understand their core audience inside-out. Developing Buyer Personas – essentially, detailed profiles of your target audience – is a smart step towards this. The process of putting them together makes you think critically about your audience, while the personas themselves can be used to guide everything from curation to promo. Let’s break down what goes into a winning Buyer Persona and explore how you can use them to fuel ticket sales and grow your events business.
In the same way that growing your event feels inevitable when you’re deep in promo mode and the ticket sales are rolling in, the opposite is true when you don’t have anything specific to promote. The off-season can be a barren time for promoters, short of the marketing ammunition that an upcoming event naturally provides. But it doesn’t have to be. Below, we give you the insights and tactics you need to keep up momentum even when you don’t have any events on sale. If the time has come to put in place a more sustainable event strategy, one that goes beyond the sugar rush of ticket sales and social media growth, then this one’s for you.
We're excited to release our latest development for on-the-door ticket staff; a solution that enables sales before and during your event or club night. Powered by the CM.com Ticketing platform and enabled on a variety of hardware and operating systems, we help your staff connect online sales to offline sales, seamlessly. In this blog, we look at some of the key features of Box Office.
In today's fast-paced world, the need to capture fans' attention and build loyalty remains a key challenge for independent event organisers. Developing campaigns to boost ticket sales and cut through the noise in this increasingly crowded industry can feel challenging.
Ticketing is the first touch point of any event, which is why it's essential it runs smoothly to give your customers a great first impression. At the Formula 1 Dutch Grand Prix, demand far outstrips supply, so the organisers were looking for an innovative ticketing system to help them manage ticket allocation smoothly. That's where we came in.
We talk to CM.com’s Sam Windridge about the state of sports marketing over the coming year. Technology presents both challenges and opportunities for sports brands over the coming year. On the one hand, increased access to news and event highlights on a wider-than-ever variety of digital channels threatens the in-person experience. On the other, if brands embrace the digital opportunity, they can build more seamless fan experiences for their customers across a wider variety of channels and satisfy the increased appetite for broader, more immersive experiences both from fans at the event and those watching at home. We’ve been working on what this means for the next twelve months in sports marketing. Here are some of the major trends we’ve identified for 2023.
With the 2023 cricket season fast approaching we sit down with Sam Windridge, Head of Sports Partnerships, to learn more about the CM.com and Glamorgan Country Cricket Club ticketing partnership.
Relegation has an immense emotional impact on a club and its fans. While we shouldn’t underplay that impact, it’s arguably less business-threatening and easier to recover from than the financial impact that follows. Here’s how to recover from the pain of relegation.
Hit heavily by COVID-related lockdowns and restrictions, zoos and attractions will be keen to make 2022 the year they bounce back. Consumers have changed, however, and their expectations– in some quarters at least – are very different to those of two years ago. So what’s driving industry change and what can the industry do about it? We’ve rounded up some of the key talking points that will affect how zoos, theme parks and other attractions will need to market themselves for future success.
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