Sport is about way more than just selling tickets.

Ticketing is just one element of what we do. We create customer experiences that keep your fans coming back for more

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89%

of industry leaders believe enhanced digital media fan experience is the key to increased revenues (PwC Sports Survey 2020)

94%

of industry leaders believe that innovation is important for sports organisations (PwC Sports Survey 2019)

£1.1B

The predicted ticketing revenue from sports events in 2021 (Statista Global Consumer Survey)

86%

of industry leaders believe live sports viewing will become significantly richer, immersive and interactive (PwC Sports Survey 2020)

Sport events

Fans want to enjoy the sports experience from booking the ticket to attending the event. Optimise your customer journey to personalise communication and be available on all messaging channels.

Merchandise stores

Sports fans want the latest merchandise, training kits and souvenirs ahead of match day. Offer your fans customer experience that matches expectations and supports you in improving your eCommerce performance.

Hospitality

Hospitality visitors want to enjoy their experience. From booking a hospitality package to the match day, ensure your customer service team is available 24/7, on any channel, to answers questions quickly.

Engage Your Fans

Keep your fans up-to-date and informed with news and offers via WhatsApp or SMS.

Build The Buzz

Schedule ticket release dates and manage payments via our payment platform.

Support Supporters

Be there for your supporters to answer queries on their preferred channels.

Personal Messages

Tailor communications to your customer, where they are and what they're doing.

Easily Scaleable

Scale-up in peak season by automating elements of your customer contact.

CM.com are committed to supporting the UK Sports Industry and are very proud to be announced as an official partner of the Sports Industry Awards this year.

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When Circuit Zandvoort wanted a ticketing solution for the Dutch Grand Prix, they approached CM.com. We created a 'Race Engineer' chatbot, put robust fraud prevention measures in place and used Mobile Marketing Cloud to give fans flawless customer service.

80% increase in fan engagement
11% of pre-registrations blocked for fraud
10 millions data points across 300,000 customer profiles

Read the case study Learn about partnership

We were looking for more than a specialised ticketing partner. A partner that could help us create a superior fan experience. CM.com offers us both, which makes our partnership so successful.

Imre van Leeuwen, Director, Dutch Grand Prix

At Bournemouth 7s Festival, keeping our festival goers up-to-date and providing great customer service is pivotal. CM.com gives us the perfect platform to engage with our audience through an effective and easy-to-use suite of excellent communication tools.

Craig Mathie, Managing Director, Bournemouth 7s

In the past we had broad marketing campaigns. By segmenting and choosing the target group beforehand, you can set up much more targeted marketing campaigns. The relationship you create by doing this is like gold for a club.

Eric Matijsen, Commercial Manager, NAC Breda

Fans are the lifeblood of any sport, so spend some time getting to know them better. CM.com's Cloud Solutions let you get closer to the fans by putting all your data in one easy-to-use dashboard.

After all, the better you get to know your fans, the easier it is to keep them coming back for more.

Customer Data Platform Read blog

Get to know your fans with a Customer Data Platform

As a marketer you have undoubtedly heard of Customer Data Platforms (CDP). But what exactly are CDPs and what are you missing if you don't have one? Our guide covers everything you need to know.

Download the guide