Sport is about way more than just selling tickets

Ticketing is just one element of what we do. We create customer experiences that keep your fans coming back for more

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Industries Sports

Sport in numbers

89%

of industry leaders believe enhanced digital media fan experience is the key to increased revenues (PwC Sports Survey 2020)

94%

of industry leaders believe that innovation is important for sports organisations (PwC Sports Survey 2019)

£1.1B

The predicted ticketing revenue from sports events in 2021 (Statista Global Consumer Survey)

86%

of industry leaders believe live sports viewing will become significantly richer, immersive and interactive (PwC Sports Survey 2020)

Are you free to talk?

Your fans want to talk to you on their favourite channel. Make sure they can, by using CM.com's mobile messaging channels.

Speak to an expertOur solutions

Sport segments CM.com serves

Sport events

Sport events

Fans want to enjoy the sports experience from booking the ticket to attending the event. Optimise your customer journey to personalise communication and be available on all messaging channels.

Merchandise stores

Merchandise stores

Sports fans want the latest merchandise, training kits and souvenirs ahead of match day. Offer your fans customer experience that matches expectations and supports you in improving your eCommerce performance.

Hospitality

Hospitality

Hospitality visitors want to enjoy their experience. From booking a hospitality package to the match day, ensure your customer service team is available 24/7, on any channel, to answers questions quickly.

We can help you make sports marketing simple

Engage Your Fans

Keep your fans up-to-date and informed with news and offers via WhatsApp or SMS.

Build The Buzz

Schedule ticket release dates and manage payments via our payment platform.

Support Supporters

Be there for your supporters to answer queries on their preferred channels.

Personal Messages

Tailor communications to your customer, where they are and what they're doing.

Easily Scaleable

Scale-up in peak season by automating elements of your customer contact.

Circuit Zaandfort

CM.com provides all round solution for F1 Dutch Grand Prix

When Circuit Zandvoort wanted a ticketing solution for the Dutch Grand Prix, they approached CM.com. We created a 'Race Engineer' chatbot, put robust fraud prevention measures in place and used Mobile Marketing Cloud to give fans flawless customer service.

  1. 80% increase in fan engagement

  2. 11% of pre-registrations blocked for fraud

  3. 10 millions data points across 300,000 customer profiles

Read the case studyLearn about partnership
sports infographic

Download our roadmap to the ultimate fan experience

This infographic shows how you can use data and personalisation to sell out more efficiently, save on marketing costs, generate more revenue, create a distinctive experience and increase your fan base

Download the infographic

Brands that trust us

zandvoort circuit

We were looking for more than a specialised ticketing partner. A partner that could help us create a superior fan experience. CM.com offers us both, which makes our partnership so successful.

Imre van Leeuwen, Director, Dutch Grand Prix

Bournemouth 7's event

At Bournemouth 7s Festival, keeping our festival goers up-to-date and providing great customer service is pivotal. CM.com gives us the perfect platform to engage with our audience through an effective and easy-to-use suite of excellent communication tools.

Craig Mathie, Managing Director, Bournemouth 7s

N.A.C event

In the past we had broad marketing campaigns. By segmenting and choosing the target group beforehand, you can set up much more targeted marketing campaigns. The relationship you create by doing this is like gold for a club.

Eric Matijsen, Commercial Manager, NAC Breda

Sport Industry Awards

This year, more than ever, we needed constant and reliable communications with our Sport Industry Awards guests. The CM.com WhatsApp service provided exactly that in a format that was second nature for our guests and equally easy for us as a business, reducing resource required to handle queries.

Alex Coulson, Managing Director, Sport Industry Group

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How well do you really know your fans?

Fans are the lifeblood of any sport, so spend some time getting to know them better. CM.com's Cloud Solutions let you get closer to the fans by putting all your data in one easy-to-use dashboard.

After all, the better you get to know your fans, the easier it is to keep them coming back for more.

Customer Data PlatformRead blog
Customer Data Platforms

Get to know your fans with a Customer Data Platform

As a marketer you have undoubtedly heard of Customer Data Platforms (CDP). But what exactly are CDPs and what are you missing if you don't have one? Our guide covers everything you need to know.

Download the guide

A world of supporter services at your fingertips

From season tickets, to payments, to sending directions to the venue, CM.com has everything you need to help your supporters seamlessly enjoy their sporting experience.

Deliver personalised customer engagements

We'd love to help your business realise the power of conversational commerce. Click the link below to speak to our sales team and schedule a demo.

Talk to SalesOur customers

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