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Jul 13, 2022 • Messaging

An Introduction to Google's Business Messages API

Google plays an important role in most people's daily lives, with statistics showing that the site was visited billion times in January 2022 alone. Considering this prevalence, it’s no surprise that businesses are leveraging the site to better connect with customers and Google's Business Messages, launched in 2021, are facilitating just this.

Jul 06, 2022 • Mobile Service Cloud

Live Chat: A Powerful Way to Improve Customer Service

“The struggle that exists today pits profits against the necessity for total customer satisfaction. The truth? Not everyone lives by the credo that the customer is always right. Not everyone is as concerned with customer satisfaction as others are. But it's those who don't relent and cave into the pursuit of profits above all else who ultimately win in this ruthless business climate.” - Entrepreneur

Jul 05, 2022 • Messaging

Everything You Need To Know About Google’s Business Messages

Launched in 2017, Google’s Business Messages has been gaining traction over the past couple of years and, with desktop emerging in 2021, is now a great solution for businesses and customers to interact directly from their Google My Business listing. Google’s 92% market share accounts for billions of searches per day, with 60% searching on mobile devices.

Jul 05, 2022 • Messaging

The Benefits of SMS Marketing

When it comes to getting your marketing message across, open rates are key. If people don't open your comms, they're not going to be moved by your message. So which channel delivers the best open rates? Facebook Messenger? Email? In-app push messaging? The answer is not what you'd expect…

Jul 05, 2022 • Conversational AI

Optimising Customer Service With The Right Metrics

If you’re investing a sizeable budget in refreshing the way your customer service operates, you’ll naturally want to see significant ROI. It’s very easy to focus on immediate results and then forget the iterative process of refining a solution to ensure it’s still delivering in 12 or 24 months’ time and beyond.

Jun 30, 2022 • SMS

How to Get More Leads With SMS and Email Marketing

If you're using SMS or email - or better yet, both - as marketing channels, you set up your message, send it out and analyse the results. But how do you improve that message for better results the next time you send out your SMS or email? The reality is that a large number of businesses don't use SMS or email marketing to their full potential, and that's because they don't always use the proper techniques to improve the open or conversion rates of their marketing messages. Once you know how to get started with the conversion optimisation of your marketing campaigns, you will be able to significantly increase your conversion rate and start to utilise your marketing channels to their full potential.

Jun 28, 2022 • Customer Experience

Create Powerful Customer Experiences With the Integration of Mobile Marketing Cloud and Mobile Service Cloud

Consumers are nothing like the consumers of, say, ten years ago. They are more critical than ever before and have razor-sharp requirements. They expect speed, convenience, and reassurance right at their fingertips. Meeting these expectations is quite a challenge. Especially if the marketing and customer service departments operate independently, these departments need to work together seamlessly to serve today's consumers best.

Jun 28, 2022 • RCS

RCS vs. SMS Messaging: A Comparison

Thanks to its rich content and other interactive features, RCS messaging is taking the SMS marketing world by storm. But what is the difference between RCS and SMS? Today, we’ll compare RCS vs. SMS for use in your mobile marketing campaigns.

Jun 20, 2022 • Customer Experience

Seize the Moment: Moments of Truth in Financial Services

“Moments of Truth” – the term has been around for ages. How is it still relevant? And when is something a “moment of truth”? Find it out in this article, and discover how you can handle those moments with care.

Jun 14, 2022 • Mobile Service Cloud

Why Encourage Collaborative Customer Service?

In customer service terms, the fastest route to a satisfactory resolution for the customer is undoubtedly the right one. But how can you deliver outstanding customer service and avoid overloading your agents? The answer is to implement collaborative customer service…

Jun 14, 2022 • CM.com

Be Ahead of the Game With 3 Takeaways for the eCommerce & Retail Industry

Retail and eCommerce are all about creating seamless customer journeys and excellent customer experiences. As a retail and eCommerce business owner, how do you keep up? You have to go above and beyond what is expected of you, to give your customers an experience that they won't soon forget. Not only is this the best way to stand out in an increasingly competitive market, but it also helps you retain your customers longer, as well as bring in new ones!

Jun 10, 2022 • CM.com

4 Essentials for an Exceptional Retail Customer Journey

During the last two and a half years, businesses have been reassessing how they’re planning to improve their digital capabilities to meet the needs of modern customers. Although a seismic shift has occurred in how retailers are expected to operate, attracting and retaining customers remains the shared objective of all businesses.

Jun 10, 2022 • Customer Experience

The Future of Customer Service Starts With Multidisciplinary Teams

86% of consumers say that good customer service can take them from one-time buyers to brand advocates. While great customer service is an essential focus of any successful brand, forward-thinking companies are forming customer-focused multidisciplinary teams to help create exceptional customer experiences.

Jun 10, 2022 • Marketing

How Much Data Are You Missing?

According to IDC’s State of Data Science and Analytics report, data is becoming increasingly critical to success in the digital economy. This is particularly true for the retail and eCommerce industry, where attribution data is one of the most vital components of maximising customer journeys. This data allows businesses to attribute revenue generated to paid marketing efforts by opening data driving insights across various customer touchpoints, including paid search, display, email, social media, organic search, and referrals.

Jun 03, 2022 • Instant Messaging

Chat Apps - Choosing Between Channels

There’s a plethora of messaging apps and mobile communication channels available worldwide. Various apps exist, native applications are growing and also standard SMS text messages are still widely in use. In what channel should you invest your resources?

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