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How to use WhatsApp Business – 3 creative tips with customer use cases

Jan 27, 2020 • WhatsApp
WhatsApp Business offers great opportunities for brands to increase their reach and visibility. This popular messaging channel empowers businesses to create extraordinary value for customers and improve brand engagement. The question, however, is how exactly this is achieved?

Platform updates: January 2020

Jan 23, 2020 • CM
Every day, over a hundred developers are working on improving the CM.com platform. In this update, we want to inform you about the latest changes made to improve your platform experience.

CM Inspires: Innovation in Messaging

Jan 23, 2020 • CM
It’s January 22nd, 2020. Time for a new edition of CM Inspires, hosted at the CM.com Campus. With a full house, people were ready to hear all about the latest messaging innovations. Which just so happens to be the title of this edition. And from an exclusive seat at the back of the room, I’m now sharing the highlights of CM Inspires with whoever could not make it to Campus.

20 years at CM.com | A trip down memory lane

Jan 21, 2020 • CM
This year, we’re celebrating the 20th ‘birthday’ of CM.com. These 20 years make for countless memorable moments, from game-changing moments for our brand to seemingly smaller moments that made a personal impact we will never forget. We asked the two founders, Jeroen van Glabbeek and Gilbert Gooijers: “What are the first memories that spring to mind, looking back on 20 years CM.com?”

RMAs WhatsApp Business virtual assistant simplifies employee compliance for businesses

Jan 15, 2020 • WhatsApp
Mutual assurance organisation Rand Mutual Assurance (RMA) provides injury on duty insurance to employees in the mining and metals industry. Using the WhatsApp Business solution, they’ve now made it easier for SMEs to comply with South African regulations.

How to use the WhatsApp Business solution in: The sports, fitness and wellbeing sector

Jan 08, 2020 • WhatsApp
In this series of sector-related tips for the WhatsApp Business API, we’re diving into the possibilities of WhatsApp for the Sports and Fitness sector. How can you benefit from the WhatsApp Business solution in terms of reducing pressure on customer care while optimizing the customer journey of athletes?

How to attract customers to your WhatsApp Business channel for customer care with 6 touch points?

Jan 07, 2020 • WhatsApp
The answer to this question strongly depends on what goals you have in mind for your customer care. So, what is your WhatsApp Business use case? Throughout the customer journey, WhatsApp can be used to increase conversion rates and improve customer satisfaction. This means WhatsApp isn’t just here to help you solve incoming questions. Actively promoting the use of WhatsApp will help you promote sales. And because there are so many ways to promote WhatsApp as your communication channel, we’ll list the most important ones here.

Conversation starters: Where and how to direct your customers to WhatsApp Business

Jan 07, 2020 • WhatsApp
Adding WhatsApp as a customer care channel opens the door to improved efficiency for your customer service team, as well as offering a better experience for your customers. But only if your customers actually use WhatsApp to get in touch with you instead of phoning or emailing. So, how do you promote WhatsApp as your customer care channel?

Platform updates: December 2019

Dec 13, 2019 • CM
Over the past 12 months, we've shared 9 platform updates, released 37 new features, and introduced 4 new channels to our platform. In this final platform update video of 2019, we're taking you through our favorite moments.

The 19 highlights of 2019 for CM.com

Dec 10, 2019 • CM
Before the actual countdown to 2020 begins, we’re taking a trip down memory lane with a countdown of the 19 greatest highlights of ’19 for CM.com, founded 19 years ago. We asked our founders, CEO Jeroen van Glabbeek and COO Gilbert Gooijers, about their highlights of last year!

Why 2020 will be awesome: Trendwatchers on top tech innovations

Dec 10, 2019 • Innovation
Curious to find out what next year has in store? Luckily, the CM team is full of tech enthusiasts, always on top of upcoming trends in mobile. We asked our very own trendwatchers about the innovations for 2020 they’re most excited about. Ready? Here we go!

Platform updates: November 2019

Nov 20, 2019 • CM
Every day, over a hundred developers are working on improving the CM.com platform. In this update, we want to inform you about the latest changes made to improve your platform experience.

How to deliver seamless customer service with Apple’s Business Chat

Nov 19, 2019 • Chat apps
How do you interact with millions of consumers on their favorite devices from a single dashboard? Apple’s Business Chat is a powerful new way for businesses to connect directly with customers using iPhone, iPad, Mac, and Apple Watch.

Black Friday weekend is coming, is your mobile messaging strategy ready?

Nov 08, 2019 • Chat apps
Over the last few years, Black Friday weekend - including Singles Day and Cyber Monday - has become about the most important time for the retail, travel and hospitality sectors. This marks the start of the holiday shopping season for consumers, and they're looking for the best deals around. But with the massive competition between stores, just participating with Black Friday offers won’t get consumers to your store, both online and offline. Attract them from where they are already spending most of their time - their favourite messaging channels like WhatsApp Business. Here’s how.

CM.com calls on companies to switch to official WhatsApp Business solution

Nov 07, 2019 • WhatsApp
Many organizations have discovered the benefits of WhatsApp for customer interaction. However, in spite of the launch of the official WhatsApp Business solution, a number of companies aren’t using WhatsApp in accordance with WhatsApp’s Terms & Conditions. As an official WhatsApp Business supplier, we want to draw attention to the fact that WhatsApp will soon pull the plug on this unofficial use of their messaging channel.
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