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Articles from Nicole de Mocskonyi

Jun 28, 2022 • RCS

RCS vs. SMS Messaging: A Comparison

Thanks to its rich content and other interactive features, RCS messaging is taking the SMS marketing world by storm. But what is the difference between RCS and SMS? Today, we’ll compare RCS vs. SMS for use in your mobile marketing campaigns.

Apr 29, 2022 • Conversational AI

The Differences Between Chatbots and Conversational AI

Although chatbots and conversational AI are sometimes used interchangeably, they aren’t the same thing. Today we’ll review the differences between chatbots and conversational AI and which option is better for your business.

Apr 01, 2022 • WhatsApp

5 Reasons To Use WhatsApp For Customer Service

With more than two billion users worldwide, WhatsApp is a popular messaging app many businesses use to connect with their customers. From sending automatic order updates to answering customer questions, WhatsApp for customer service is a valuable communication tool for businesses of all sizes. Let’s look at how companies using WhatsApp for customer service benefit from the messaging app.

Mar 23, 2022 • Conversational AI

4 Types of Chatbots to Optimise Your Customer Service

Chatbot technology has transcended simple commands to evolve into a powerful customer service tool. Learn about four types of chatbots and provide your customers with a unique automated experience.

Mar 11, 2022 • Messaging

4 Ways to Use Google’s Business Messages

When we want to find new restaurants or look up a local repair shop, we usually do a quick search on Google. With Google’s Business Messages, you can make it even easier for customers to discover your business. Today we’ll go over the core features of Business Messages that will help you connect with your customers right from their devices.

Feb 25, 2022 • Mobile Marketing Cloud

6 Mobile Marketing Strategies For Your Travel And Tourism Business

As the world begins to step back into global tourism, now would be an excellent time to firm up your business’s tourism marketing strategies. Travel agencies continue to evolve as technology enables travel marketers to reach customers in new and exciting ways. Today we’ll share six mobile marketing strategies for travel and tourism companies.

Jan 19, 2022 • Mobile Marketing Cloud

How to Succeed With Mobile Marketing For Real Estate

Mobile marketing for real estate is more valuable than ever before. However, if you’re not investing in real estate mobile marketing, you could be missing a massive part of your target market. Learn how to use mobile marketing strategies to promote open houses, build relationships with clients, and drive lead generation.

Dec 02, 2021 • Mobile Service Cloud

5 Ways To Improve Customer Service In The Hospitality Industry

Today, we’ll share five customer service tips for hospitality to boost your brand while improving customer retention.

Sep 02, 2021 • Mobile Service Cloud

8 Tips to Improve Your eCommerce Customer Support Experience

The rise of eCommerce has transformed customer expectations: Today’s consumers want a convenient shopping experience with the ability to quickly and easily resolve issues — the faster, the better. In this blog, we share 8 ways to modernise and scale your customer service experience and retain more buyers.

Jun 21, 2021 • SMS

17 SMS Customer Service Templates to Use Today

Using SMS customer service templates not only saves time but lets your support team create personalised, on-brand communications with just a few clicks. Today we’ll share business text message templates you can use to give your customers the information they need — fast.

Jun 21, 2021 • SMS

Opt-In Policies for Text Messaging: How to Stay Compliant With SMS

Getting permission to text your customers is one of the first rules of SMS marketing. Opt-in text messaging protects consumers by reducing unwanted spam and ensuring they only receive texts from businesses they actually want to hear from. Today we’ll go over why opt-in text messaging is required for SMS compliance and how to use SMS opt-in policies to obtain legal permission to text your customers.

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