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Articles from Nicole de Mocskonyi

May 19, 2022 • Conversational AI

The differences between chatbots and conversational AI

Although chatbots and conversational AI are sometimes used interchangeably, they aren’t the same thing. Today we’ll review the differences between chatbots and conversational AI and which option is better for your business.

May 02, 2022 • RCS

RCS vs. SMS messaging: a comparison

Thanks to its rich content and other interactive features, RCS messaging is taking the SMS marketing world by storm. But what is the difference between RCS and SMS? Today, we’ll compare RCS vs. SMS for use in your mobile marketing campaigns.

Apr 25, 2022 • RCS

An intro to RCS messaging for marketers

How can your business use RCS for marketing? Discover how RCS messaging can help your brand share interactive content and engage with customers.

Apr 11, 2022 • Messaging

4 ways to use Google’s Business Messages

When we want to find new restaurants or look up a local repair shop, we usually do a quick search on Google. With Google’s Business Messages, you can make it even easier for customers to discover your business. Today we’ll go over the core features of Business Messages that will help you connect with your customers right from their devices.

Apr 04, 2022 • Mobile Marketing Cloud

5 examples of relationship marketing done right

One of the best ways to boost customer retention is to shift your focus to relationship marketing. Relationship marketing is about building lasting customer connections rather than focusing on transactional marketing and one-off sales. This blog will define relationship marketing and share five relationship marketing examples to inspire you.

Mar 21, 2022 • Conversational AI

4 types of chatbots to optimise your customer service

Chatbot technology has transcended simple commands to evolve into a powerful customer service tool. Learn about four types of chatbots and provide your customers with a unique automated experience.

Feb 24, 2022 • WhatsApp

5 reasons to use WhatsApp for customer service

With more than two billion users worldwide, WhatsApp is a popular messaging app many businesses use to connect with their customers. From sending automatic order updates to answering customer questions, WhatsApp for customer service is a valuable communication tool for businesses of all sizes. Let’s look at how companies using WhatsApp for customer service benefit from the messaging app.

Feb 17, 2022 • Mobile Marketing Cloud

How to succeed with mobile marketing for real estate

Mobile marketing for real estate is more valuable than ever before. However, if you’re not investing in real estate mobile marketing, you could be missing a massive part of your target market. Learn how to use mobile marketing strategies to promote open houses, build relationships with clients, and drive lead generation.

Jan 13, 2022 • Mobile Service Cloud

5 ways to improve customer service in the hospitality industry

Today, we’ll share five customer service tips for hospitality to boost your brand while improving customer retention.

Nov 11, 2021 • SMS

Opt-in policies for text messaging: how to stay compliant with SMS

Getting permission to text your customers is one of the first rules of SMS marketing. Opt-in text messaging protects consumers by reducing unwanted spam and ensuring they only receive texts from businesses they actually want to hear from. In this blog we’ll go over why opt-in text messaging is required for SMS compliance and how to use SMS opt-in policies to obtain legal permission to text your customers.

Aug 16, 2021 • Mobile Service Cloud

8 tips to improve your eCommerce customer support experience

The rise of ecommerce has transformed customer expectations: Today’s consumers want a convenient shopping experience with the ability to quickly and easily resolve issues — the faster, the better. In this blog, we share 8 ways to modernise and scale your customer service experience and retain more buyers.

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