The new features enable businesses to integrate Instagram Messaging within their workflows and tools. Instagram Messaging already plays a central role in helping consumers connect with brands in personal ways through stories, public comments, direct messages, and mentions. The advantages of these conversations in Instagram Messaging are that businesses offer private and personalised conversations, bringing convenience to their customers.
Businesses use our single platform to respond to messages across multiple channels. Our Business Messaging API enables businesses to interact with their customers on their preferred channel within a single powerful platform. With the addition of Instagram our platform now supports businesses to manage messages at scale that are initiated by consumers throughout their Instagram presence, including their Profile, Shops, and Stories. With Instagram Messaging, CM.com’s customers can offer a seamless, rich and interactive experience, and let consumers initiate and continue a conversation when it’s convenient for them. Brands can have meaningful conversations, increase customer satisfaction and grow sales. With the new integration possibilities, it is the ideal solution for businesses that interact with consumers on a daily basis on Instagram.
Jeroen van Glabbeek, CEO of CM.com: ‘We are excited to support Instagram Messaging, which offers a powerful, engaging new way for businesses to connect with their customers wherever and whenever they want to use the Instagram App on their mobile device. Businesses that use CM.com can easily sign up to try Instagram Messaging.’
‘We are thrilled that CM.com is launching the support of Instagram Messaging within its Business Messaging API and Clouds Solutions. The Messenger API for Instagram will now enable all businesses to connect with customers on their preferred messaging channel, while integrating existing tools and data to drive business outcomes,’ said Konstantinos Papamiltiadis, VP of Platform Partnerships at Messenger. ‘By integrating the Messenger API for Instagram, businesses and developers can effectively scale messaging workflows to better own the customer experience and build more authentic relationships.’
