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Jun 25, 2021
3 minutes read Introduces Instagram Messaging for Businesses

Breda 25 June 2021— now offers Instagram Messaging. This allows companies to engage at scale with their consumers on Instagram Messaging, one of the most popular social networking services among consumers worldwide. Every month, already 150 million people have conversations with businesses on Instagram. is one of the few selected partners to offer Instagram Messaging for Businesses.

The new features enable businesses to integrate Instagram Messaging within their workflows and tools. Instagram Messaging already plays a central role in helping consumers connect with brands in personal ways through stories, public comments, direct messages, and mentions. The advantages of these conversations in Instagram Messaging are that businesses offer private and personalized conversations, bringing convenience to their customers.

Business Messaging API

Businesses use our single platform to respond to messages across multiple channels. Our Business Messaging API enables businesses to interact with their customers on their preferred channel within a single powerful platform. With the addition of Instagram our platform now supports businesses to manage messages at scale that are initiated by consumers throughout their Instagram presence, including their Profile, Shops, and Stories. With Instagram Messaging,’s customers can offer a seamless, rich and interactive experience, and let consumers initiate and continue a conversation when it’s convenient for them. Brands can have meaningful conversations, increase customer satisfaction and grow sales. With the new integration possibilities, it is the ideal solution for businesses that interact with consumers on a daily basis on Instagram.

Jeroen van Glabbeek, CEO of

‘We are excited to support Instagram Messaging, which offers a powerful, engaging new way for businesses to connect with their customers wherever and whenever they want to use the Instagram App on their mobile device. Businesses that use can easily sign up to try Instagram Messaging.’

‘We are thrilled that is launching the support of Instagram Messaging within its Business Messaging API and Clouds Solutions. The Messenger API for Instagram will now enable all businesses to connect with customers on their preferred messaging channel, while integrating existing tools and data to drive business outcomes,’ said Konstantinos Papamiltiadis, VP of Platform Partnerships at Messenger. ‘By integrating the Messenger API for Instagram, businesses and developers can effectively scale messaging workflows to better own the customer experience and build more authentic relationships.’

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connects tens of thousands of companies with millions of consumers via their mobile phone each day. Behind the scenes, from our innovative platform, makes sure companies can use these millions of messages, phone calls and payments to become part of people’s lives.
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