of drivers would buy a car online without taking a test drive (Peter Vardy 2019/20)
the number of dealership visits before a purchase – down from 8 before COVID-19 (CarWow)
Machine 2 Machine connections anticipated in the automotive sector by 2022 (Gartner)
When you make yourself available to your customers, you give them more opportunities to talk to you.
And the more they talk to you, the more opportunities you have to make a difference to their day. Customer retention is easy when you can make a measurable difference to your customers' day.
Brands want to create superior experiences for their users. This means collecting data across various systems to create 360 degree profiles of their customers and consistently deliver the best products. This can include transactional, behavioral and even third party data.
In the automotive world, as infotainment systems become more common in consumer cars, car manufacturers also need to be able to collect this data and use it to understand their customers better. This data can then be fed into a Customer Data Platform (CDP) to later guide personalized content and product strategies.Learn more
SMS plays a crucial role in BMW’s ConnectedDrive services. Everyday they send out a huge number of SMS messages. CM.com was happy to be chosen to help make ConnectedDrive services scalable and future-proof.Read the case study
2.8bn people use mobile messaging apps and tools. How can you choose the best Conversational Channels for you and your customers? Download our guide to discover the pros, cons and best approaches for each channel today.Download the Guide
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All-in-one customer service software that delivers superior experiences for fans, and increases customer happiness.
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