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Tag "Customer Experience"

Jun 24, 2019 • Customer Experience

How to use the WhatsApp Business solution in Telecoms

In this series of sector-related tips for the WhatsApp Business API, we're diving into the possibilities of WhatsApp for the Telecoms sector. How can you benefit from the WhatsApp Business solution to reduce pressure on customer care while optimising the customer journey?
Jun 04, 2019 • Customer Experience

How to use the WhatsApp Business solution in: Travel & Hospitality

In this series of sector-related tips for the WhatsApp Business API, we're diving into the possibilities of WhatsApp for the Travel & Hospitality sector. How can you benefit from the WhatsApp Business solution to reduce pressure on customer care while optimising the customer journey?
Jan 22, 2019 • Customer Experience

The 80/20 rule: Who are your loyal customers?

The “80/20 Rule” as it is frequently called today, is an incredible tool for growing your business. If you can figure out which 20% of your time produces 80% of your business’ results, you can spend more time on those activities and less time on others. Likewise, by identifying the characteristics of the top 20% of your customers (who represent 80% of your sales), you can find more customers like them and dramatically grow your sales. However, many companies invest more in attracting new customers than retaining loyal customers. How is it that we no longer spoil loyal customers? Imagine what encouraging loyal customers can mean for your conversion! But how do you find out who your loyal customers are?
Dec 03, 2018 • Customer Experience

Why you need a Customer Data Platform?

From the very beginning of the business, marketers have reached out to their community to create demand for their products and services. The larger the group of people you can reach in one placement, the more value you can get from a certain channel. And with the right insights, you also ensure that you are targeting everyone with the right message.
Nov 30, 2018 • Customer Experience

5 tips on how to do mobile marketing right this Christmas

As the days get warmer and daylight lasts longer, Christmas shopping starts to kick off. Consumers are seeking out the best gifts at the best prices, meaning competition between retailers can be fierce. How do you ensure that its your inventory that ends up underneath the Christmas tree? If you want to reach your customers before your competitor does, mobile marketing is the way to go.
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