It's known as "the world's most popular messaging app", with good reason. The sheer volume of active daily users on WhatsApp is mind-boggling; 2 billion at the last count, with predictions of reaching 3.5 billion by 2025.
Businesses are adopting WhatsApp Business Platform to reach their customers on their favourite messaging channel.
In this guide, you'll learn about the three types of WhatsApp available to businesses, and read which is best suited to your use case.
The WhatsApp consumer app
The WhatsApp business app
The WhatsApp Business Platform API
Find out more about the WhatsApp Business Platform.
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