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Departments next icon Marketing and Sales

Improve marketing and sales by:

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Predicting

What your customers need.
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Personalising

Every interaction with your customers.
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Measuring

All of your marketing touchpoints.

You deliver the experience, we deliver the tools.

A stunning 86% of consumers say they are willing to pay more for a better experience. Therefore, customer experience is a key differentiator for growth. At CM.com, we enable you with the right tools to improve relevance and convenience for your customers.

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Drive performance with personalised communication

Personalised communication drives growth. Use our software and APIs to make it scalable. Own your data using a Customer Data Platform.

Mobile Marketing Cloud
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Grow brand loyalty with first-party data collection

Enhance your Google Analytics attribution data with server-side and cookieless tracking.

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Download guides for marketing and sales

Tech-driven with a human touch

Tech-driven with a human touch

As we look forward to the changes that lie ahead, we want to share our vision of what things might look like along the way to 2030 and what this means for everyone working in Marketing and Sales today.

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Customer Data Platforms Guide

Customer Data Platform guide

You have undoubtedly heard of a Customer Data Platform (CDP) as a marketer. But what exactly is a CDP, and what is your marketing missing if you don't have one? In this guide, you can read everything you need to know.

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Email Deliverability Guide

Email deliverability guide

This guide will give you a complete overview of email deliverability in 2021 and beyond. We’ll explain why it is important, what constitutes good email deliverability, how to ensure your emails get through to your recipients, and much more.

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Customer success in marketing and sales:

Latest articles

May 22, 2023 • Mobile Marketing Cloud

Introducing Instagram Marketing Messages

In today's digital landscape, customer engagement is increasingly shifting towards social media platforms. This shift is well-founded, as personalised messaging on the messaging apps preferred by your customers can greatly enhance your brand awareness. With the introduction of Instagram's new Marketing Messages feature, you now have a powerful marketing tool at your disposal to increase your visibility where your customers are and re-engage them effectively, ultimately boosting your conversion rates.
Apr 19, 2023 • Mobile Marketing Cloud

Smart Marketing Communication Tools for Logistics and Transport Industry

The adage that time is money has never been truer than it is today - and especially for those brave souls in transport and logistics. Razor-thin profit margins and almost impossible deadlines make this a particularly challenging industry!
Mar 23, 2023 • Mobile Marketing Cloud

Engagement where it matters: the CM.com take on conversational marketing … and how it’s changing

Look at most definitions of conversational marketing, and it’s not clear what all the excitement’s about. “Engaging customers through dialogue”, “interacting with people via real-time”, “two-way communication”, “putting the focus on interactions using social media messaging channels”. Isn’t that what marketers have been doing for years?
Jan 24, 2023 • Mobile Marketing Cloud

Increase Conversion With Promotional Messages on WhatsApp

In an age of mass marketing, as well as constant TV, internet and email advertising, it’s safe to say that sales periods can be something of an overwhelming experience for consumers around the world. Inundated with information from companies, people could be forgiven for wanting to switch off their phones, radios and televisions and ignore all forms of marketing until the sales period is all over. As an eCommerce owner, you should always be looking to avoid this by diversifying your marketing strategy in a way that suits your customers needs and sensibilities.
Jan 24, 2023 • Mobile Marketing Cloud

What Is a WhatsApp Newsletter and How Does It Work?

WhatsApp newsletters are messages that can be sent from a brand's WhatsApp business account to a specific audience of customers with information that's relevant to them. You can send people special offers, exclusive discounts, and new product announcements. You can also personalize these offers based on special events like holidays and birthdays, or annual promotions like Valentine's and Easter.
Dec 20, 2022 • Mobile Marketing Cloud

4 martech trends set to reshape how we connect with customers

This year showed us that something as simple as a grocery delivery service – done well – can become extremely popular with customers. If something works, users appreciate it. After a tough 2022, it’s likely most marketing teams will be asked to do more with less in 2023. It's a challenging environment but, as with all challenges, quick-thinking and clear-headed brands can benefit from a host of martech opportunities, regardless of size or turnover.
Nov 30, 2022 • Mobile Marketing Cloud

Digital marketing trends for 2023

After a tough 2022, marketers will be looking ahead to 2023. With economic uncertainty the major theme for this year, it’s likely that marketers will be asked to do more with less. It's a challenging environment but as with all challenges, there are a host of opportunities that quick-thinking and acting brands can benefit from. We look at the marketing trends for 2023 and give our take on the developments that will shape the coming year.
Nov 21, 2022 • Mobile Marketing Cloud

9 mobile marketing mistakes to avoid next year

It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every business needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. We’ll take you through the mobile marketing errors that shouldn’t be made next year.
Nov 16, 2022 • Mobile Marketing Cloud

4 Digital Marketing Trends in the Financial Sector

Predominantly, customers' interactions with financial institutions are physical such as walking into a bank for a transaction or depositing funds at your bank. However, with online banking, virtual correspondence is becoming the norm.
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