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Departments Marketing and Sales

Improve marketing and sales by:

Predicting

What your customers need.
Personalising

Every interaction with your customers.
Measuring

All of your marketing touchpoints.

You deliver the experience, we deliver the tools.

A stunning 86% of consumers say they are willing to pay more for a better experience. Therefore, customer experience is a key differentiator for growth. At CM.com, we enable you with the right tools to improve relevance and convenience for your customers.

Mobile Marketing Cloud - TraceDock - Sign

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Drive performance with personalised communication

Personalised communication drives growth. Use our software and APIs to make it scalable. Own your data using a Customer Data Platform.

Mobile Marketing Cloud
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Grow brand loyalty with first-party data collection

Enhance your Google Analytics attribution data with server-side and cookieless tracking.

Improve attribution

Digital & Electronic Signatures

Do business faster, easier, and at lower costs using our e-signature and messaging solutions. Complete contracts and agreements securely without unnecessary printing.

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Download guides for marketing and sales

Tech-driven with a human touch

Tech-driven with a human touch

As we look forward to the changes that lie ahead, we want to share our vision of what things might look like along the way to 2030 and what this means for everyone working in Marketing and Sales today.

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Customer Data Platforms Guide

Customer Data Platform guide

You have undoubtedly heard of a Customer Data Platform (CDP) as a marketer. But what exactly is a CDP, and what is your marketing missing if you don't have one? In this guide, you can read everything you need to know.

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Email Deliverability Guide

Email deliverability guide

This guide will give you a complete overview of email deliverability in 2021 and beyond. We’ll explain why it is important, what constitutes good email deliverability, how to ensure your emails get through to your recipients, and much more.

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Customer success in marketing and sales:

Latest articles

Jan 24, 2023 • Mobile Marketing Cloud

Increase Conversion With Promotional Messages on WhatsApp

In an age of mass marketing, as well as constant TV, internet and email advertising, it’s safe to say that sales periods can be something of an overwhelming experience for consumers around the world. Inundated with information from companies, people could be forgiven for wanting to switch off their phones, radios and televisions and ignore all forms of marketing until the sales period is all over. As an eCommerce owner, you should always be looking to avoid this by diversifying your marketing strategy in a way that suits your customers needs and sensibilities.
Jan 24, 2023 • Mobile Marketing Cloud

What Is a WhatsApp Newsletter and How Does It Work?

WhatsApp newsletters are messages that can be sent from a brand's WhatsApp business account to a specific audience of customers with information that's relevant to them. You can send people special offers, exclusive discounts, and new product announcements. You can also personalize these offers based on special events like holidays and birthdays, or annual promotions like Valentine's and Easter.
Dec 20, 2022 • Mobile Marketing Cloud

4 martech trends set to reshape how we connect with customers

This year showed us that something as simple as a grocery delivery service – done well – can become extremely popular with customers. If something works, users appreciate it. After a tough 2022, it’s likely most marketing teams will be asked to do more with less in 2023. It's a challenging environment but, as with all challenges, quick-thinking and clear-headed brands can benefit from a host of martech opportunities, regardless of size or turnover.
Nov 30, 2022 • Mobile Marketing Cloud

Digital marketing trends for 2023

After a tough 2022, marketers will be looking ahead to 2023. With economic uncertainty the major theme for this year, it’s likely that marketers will be asked to do more with less. It's a challenging environment but as with all challenges, there are a host of opportunities that quick-thinking and acting brands can benefit from. We look at the marketing trends for 2023 and give our take on the developments that will shape the coming year.
Nov 21, 2022 • Mobile Marketing Cloud

9 mobile marketing mistakes to avoid next year

It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every business needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. We’ll take you through the mobile marketing errors that shouldn’t be made next year.
Nov 16, 2022 • Mobile Marketing Cloud

4 Digital Marketing Trends in the Financial Sector

Predominantly, customers' interactions with financial institutions are physical such as walking into a bank for a transaction or depositing funds at your bank. However, with online banking, virtual correspondence is becoming the norm.
Oct 31, 2022 • Mobile Marketing Cloud

How To Do Black Friday Better Than eCommerce Giants

Black Friday shopping mania has been with Mzansi for over 10 years now. SA online retail giant Takealot launched its first Black Friday sale in 2011, generating a turnover of R1 million. Seven years later, before the pandemic hit, their turnover was almost 200 times that. South African consumers wasted no time getting behind this global trend. But it’s not always smooth sailing for big eCommerce players. Over the years, we’ve witnessed site crashes, disrupted servers, payment issues, and delivery disasters – not to mention the recent outrage over inflated prices and discounts in disguise.
Oct 26, 2022 • Mobile Marketing Cloud

Personalization in eCommerce: there's more than 'Hi John'

Every eCommerce player knows personalisation is important. It’s how you build customer trust and comfort, make your messaging meaningful, and keep web shoppers coming back. But fewer realise how deep and broad real personalisation goes.
Oct 06, 2022 • Mobile Marketing Cloud

How to Automate Your Marketing Activities by Defining Workflows

The digital landscape is changing rapidly. This affects (digital) marketers who feel the pressure to do more in the same amount of time. Marketing automation helps marketers to focus on what’s really important by automating recurring tasks and managing leads. But what is marketing automation exactly? And how can it help you to do more with the same amount of time? We’ll answer all your questions in this blog and even suggest one of the most helpful marketing automation tools to help you work more efficiently.
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