Join the CM.com & WhatsApp Roadshow - MEA

Conversational Marketing in Action - Dubai - November 16th.



Experience conversational marketing in action

Are you struggling to provide a seamless digital experience for your customers across multiple touchpoints, resulting in a high abandonment rate? Do you want to learn how to meet your customers where they are with relevance and efficiency, using the latest conversational marketing tools?

Join us in Dubai for an exclusive roadshow, explicitly designed to answer these questions.

Topics we'll address during the event


We'll discuss the promises of past digital innovations and the need to understand customers from every angle, including their needs, behaviours, emotions, and levels of satisfaction.

The Challenge

We'll discuss how conversational messaging can improve the average 40% abandonment rates in eCommerce (due to the lack of continuity on websites that pull customers away from their routines).

The Solution

We'll intro you to the WhatsApp Business Platform and marketing automation software whilst demonstrating how conversational marketing and service can impact the entire customer journey.


We'll demonstrate and discuss the benefits of a conversational business, including supporting customers throughout the entire journey, from discovery to post-purchase support.

Meet the speakers

Our speakers from both CM.com and Meta will share their insights and knowledge, providing you with actionable steps that you can implement within your business. There will also be a Q&A session to address any questions you may have regarding WhatsApp Business Platform.

RSVP nowAbout the speakers

Wael Ali - Regional Director MEA, CM.com

A senior Business leader with more than 18 years of experience in Telecommunications and Enterprise Solutions across the MENA region. His spread of knowledge in both Europe and the Middle East has allowed him a truly unique position in understanding the current challenges across vertical industries. Currently leading CM.com Middle East focusing on UX in the digital space, enabling businesses to communicate with their customers in a relevant, frictionless, and engaging manner.


Lori Spruijt - Strategic Partner Manager, WhatsApp, Meta

With a background in (digital) marketing and driving the ads business of Meta, Lori currently focuses on business messaging. In her role she collaborates closely with WhatsApp partners in EMEA. She focuses on enabling valuable conversations across the customer journey for businesses. She’s looking forward to discussing how businesses can improve their customer relationships on WhatsApp.


Remco Magielse - Head of CPAAS R&D, CM.com

Responsible for the Business Messaging and Voice products at a global scale within CM.com. With his passion for innovation and quality, he is eager to bring state-of-the-art technology in the hands of his customers in an understandable way. He has experience in engineering, design, and product management and has always worked at an international scale.

When you can meet us

PAST: July 4th at 15:00 (SAST)

PAST: July 6th at 15:00 (SAST)

What to expect

As part of the RSVP process, you can select one of four locations listed here. We'll follow up with a WhatsApp confirmation, where you'll complete a brief chatbot flow.

This will give you the chance to choose a personalised gift bag, inform us of any dietary requirements, and suggest topics you'd like Meta and CM.com to cover on the day.

Rest assured that we won't contact you again through WhatsApp after the event (unless you engage first).


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