Articles from Sam Windridge

A question of sport: delivering better customer experiences

Great customer service keeps fans wanting more, but how do you deal with the ebb and flow of customer contact in sports organisations?

4 minutes read May 22, 2023

Live how to get to sport supporters and fix your marketing

Ticketing

The big trends in sports marketing for 2023

We talk to CM.com’s Sam Windridge about the state of sports marketing over the coming year. Technology presents both challenges and opportunities for sports brands over the coming year. On the one hand, increased access to news and event highlights on a wider-than-ever variety of digital channels threatens the in-person experience. On the other, if brands embrace the digital opportunity, they can build more seamless fan experiences for their customers across a wider variety of channels and satisfy the increased appetite for broader, more immersive experiences both from fans at the event and those watching at home. We’ve been working on what this means for the next twelve months in sports marketing. Here are some of the major trends we’ve identified for 2023.

7 minutes read Nov 23, 2022

Ticketing

A closer look at the CM.com and Glamorgan County Cricket Club partnership

With the 2023 cricket season fast approaching we sit down with Sam Windridge, Head of Sports Partnerships, to learn more about the CM.com and Glamorgan Country Cricket Club ticketing partnership.

5 minutes read Jul 14, 2022

Ticketing

How to do more with less: surviving the challenges of sports relegation

Relegation has an immense emotional impact on a club and its fans. While we shouldn’t underplay that impact, it’s arguably less business-threatening and easier to recover from than the financial impact that follows. Here’s how to recover from the pain of relegation.

4 minutes read Jun 08, 2022