Articles from Sam Windridge

May 22, 2023 • Mobile Service Cloud

A question of sport: delivering better customer experiences

Great customer service keeps fans wanting more, but how do you deal with the ebb and flow of customer contact in sports organisations?

Nov 23, 2022 • Ticketing

The big trends in sports marketing for 2023

We talk to CM.com’s Sam Windridge about the state of sports marketing over the coming year. Technology presents both challenges and opportunities for sports brands over the coming year. On the one hand, increased access to news and event highlights on a wider-than-ever variety of digital channels threatens the in-person experience. On the other, if brands embrace the digital opportunity, they can build more seamless fan experiences for their customers across a wider variety of channels and satisfy the increased appetite for broader, more immersive experiences both from fans at the event and those watching at home. We’ve been working on what this means for the next twelve months in sports marketing. Here are some of the major trends we’ve identified for 2023.

Jul 14, 2022 • Ticketing

A closer look at the CM.com and Glamorgan County Cricket Club partnership

With the 2023 cricket season fast approaching we sit down with Sam Windridge, Head of Sports Partnerships, to learn more about the CM.com and Glamorgan Country Cricket Club ticketing partnership.

Jun 08, 2022 • Ticketing

How to do more with less: surviving the challenges of sports relegation

Relegation has an immense emotional impact on a club and its fans. While we shouldn’t underplay that impact, it’s arguably less business-threatening and easier to recover from than the financial impact that follows. Here’s how to recover from the pain of relegation.

Feb 28, 2022 • Ticketing

10 ways to boost your ticket sales with technology

Every event has its ticket sales challenges, whether it’s a small corporate event, or a stadium rock concert, filling your venue is never easy. To ensure you can drive strong ticket sales, you’ll need a variety of tactics at your fingertips to entice customers to part with their cash and spend it on, and at, your event. To help you create a successful ticket sales strategy, we’ve come up with 10 things you can do to boost your ticket sales.

Oct 20, 2021 • Customer Data Platform

Why the sports industry needs to wake up to mobile

Sam Windridge, Head of Commercial Development UK & Ireland, has seen the changing shape of the sports industry over the past two decades. He shares his insight on what’s next for sports marketing.