Tag "Customer Data Platform"

Jan 03, 2022 • Customer Data Platform

Making housing digital: challenging the status quo

How do housing associations make the leap to digital as painless as possible? The housing industry has been relatively slow to adopt digital ways of working, but there are signs that’s beginning to change.

Dec 20, 2021 • Customer Data Platform

The tech trends of 2022: innovations that will reshape business in the future

As 2021 comes to an end, many businesses are still responding to changes in the business environment brought on by the COVID-19 pandemic. The global crisis introduced the necessity to innovate, forcing many to rethink how they communicate with their customers and repackage product and service offerings for the new landscape – a landscape defined by digital transformation.

Dec 06, 2021 • Customer Data Platform

Digital marketing trends for 2022

As marketers, we’re expected to do more and more each year, but that doesn’t have to mean sleepless nights and 6am starts. We can all do a lot more by embracing some of the digital marketing tools at our disposal.

Nov 22, 2021 • Customer Data Platform

The 10 biggest challenges facing today's customer service manager

Customer service has changed and improved enormously over the years. Until a few years ago, companies could only be reached by phone, e-mail or face-to-face. Fortunately, the rapid digitisation of our society has contributed to better accessibility of both companies and customers. However, customers' expectations have also changed a lot in recent times. Managing these expectations is sometimes challenging and frustrating. We investigated: what are the ten biggest challenges for today's customer service manager?

Nov 04, 2021 • Customer Data Platform

The beauty industry’s digital glow up

As in many industries, the COVID-19 pandemic has only served to accelerate the digital transformation within the beauty business, although the move to online from face-to-face sales has been gathering pace for some time.

Oct 20, 2021 • Customer Data Platform

Why the sports industry needs to wake up to mobile

Sam Windridge, Head of Commercial Development UK & Ireland, has seen the changing shape of the sports industry over the past two decades. He shares his insight on what’s next for sports marketing.

Oct 14, 2021 • Customer Data Platform

Wave goodbye to queuing and crowded bars at your events with Mobile Order

Whether it’s a football match, music festival, or classical concert, there’s nothing more annoying than standing at a crowded bar, fighting to get the barkeeper’s attention for a drink while you miss big chunks of the event. After all, it’s the reason you’re there in the first place. So how do we solve this? Let’s start by looking at something almost all visitors take to events with them: a smartphone. It is already widely used for e-ticketing, so why not also for ordering food and drinks, too? This is where CM.com’s Mobile Order product comes in. The exciting thing is that reducing queuing time isn’t the only benefit this technology can bring events organisers. Let’s take a closer look…

Oct 04, 2021 • Customer Data Platform

How Conversational Commerce can help charities thrive

The charitable giving sector has had a rough time during the pandemic and charities have had to pivot online in order to survive.

Sep 30, 2021 • Customer Data Platform

The power of SMS for Black Friday

Black Friday’s popularity has snowballed in the UK over the past decade. Introduced in 2010 by a number of US-owned retailers (including Amazon and Asda), four years later a gaggle of other retailers seized on the potential of the US-born sale event and Black Friday became part of UK culture.

Sep 27, 2021 • Customer Data Platform

How well do you know your fans?

Sports marketing is a fast-paced, dynamic discipline. So how do you cut through the noise and keep your fans engaged for the long haul?

Sep 16, 2021 • Customer Data Platform

Mobile marketing: the real estate revolution

Multiple lockdowns have forced the real estate industry to change its approach to marketing, selling and renting property, but how do you navigate property’s new normal?

Sep 06, 2021 • Customer Data Platform

How Apple’s iOS 15 update will change email marketing

Big changes are coming to the world of email marketing. The iOS 15 update is arriving this autumn – as early as September. Apple has announced a number of new privacy protections that will have a massive impact on key metrics, tracking, list hygiene, and data collection.

Aug 12, 2021 • Customer Data Platform

How to create a mobile marketing strategy

Creating a mobile marketing strategy gives you a framework for customer contact that will allow you to be structured and targeted with your content and communication. Planning what you’ll do and when you’ll do it also has the benefit of giving you the bandwidth to be reactive when you need to be. Here are some of the things you should consider when putting your mobile marketing strategy together and what you’ll need from your mobile marketing software.

Jul 28, 2021 • Customer Data Platform

What is Proptech?

The real estate industry has been comparatively slow to pick up on the benefits of marketing technology and automation, although there are numerous elements of real estate management that are better handled by machine than human. So why the slow uptake?

Jun 24, 2021 • Customer Data Platform

Why is mobile marketing important?

Until recently, we talked about digital marketing as if it were distinct from marketing as a whole. These days, we tend to assume that the vast majority of marketing activity will at least have a digital element to it. The same applies to mobile marketing. We talk about it as a separate discipline from other forms of marketing, but effective modern marketing must have a mobile element to succeed.