Tag "Conversational Commerce"

Jan 18, 2024 • Conversational Commerce

Ads That Click to WhatsApp: What Are They and What Are the Benefits?

Successful marketing means creating personal and conversational experiences for your customers. And what better place to meaningfully connect to your customers than on their favorite social media platforms and channels such as Facebook, Instagram and WhatsApp? With ads that click to WhatsApp, aka click-to-chat WhatsApp ads, you can offer your customers the direct and personal engagement that they crave. Read all about it!

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Jun 10, 2023 • Conversational Commerce

Showcase your products with WhatsApp Business Product Messages

You might already be using WhatsApp Business as a communications channel for things like customer service, customer feedback, and marketing. However, what many people have yet to discover is the power of WhatsApp Product Messages as a highly innovative and effective way to boost your sales potential on one of the world's most popular online messaging channels.

Jun 01, 2023 • Conversational Commerce

Increase Your Conversions Rate With WhatsApp Business Assisted Sales

You don't need a degree in psychology to know that some customers are more risk-averse than others when making a purchase. When shopping online, everyone has, at some point, been hovering over the 'confirm payment' button with that little voice at the back of their minds telling them they're about to make a mistake. Sometimes we throw caution to the wind regardless of any doubts we may have and buy the product anyway; in many cases, we abandon our carts and go elsewhere to find what we're looking for.

Sep 28, 2022 • Conversational Commerce

Why engagement on the right communication platform is key

Today’s consumers expect easy and convenient communication with businesses. That means your business needs to be easy to engage with and reach when your customers need you. Being present on the right communication channels can make or break the customer experience.

Jun 13, 2022 • Conversational Commerce

What is CPaaS? Key Functions and Use Cases

If you’ve ever wondered “What is CPaaS?” you’re not alone. From Software as a Service (SaaS) to Platform as a Service (PaaS), the sheer number of as-a-service products can be overwhelming. Today, we’ll explain what CPaaS is and overview its benefits, key functions and use cases.

Apr 26, 2022 • Conversational Commerce

Transactional vs. Relationship Marketing in Retail and Ecommerce

All marketing strategies strive to increase sales of products or services, but each method has its own unique approach. The relationship between your brand and your customers has become more critical than ever. Today we’ll review the differences between transactional vs. relationship marketing and how each can support your business’s goals.

Feb 24, 2021 • Conversational Commerce

Mobile Marketing Mistakes to Avoid This Year

It’s no secret: Consumers expect to be able to engage with your company on their mobile devices. Mobile is the best channel to reach your customers and drive engagement and sales. We’ll take you through the mobile marketing mistakes you should avoid in 2021.

Oct 08, 2020 • Conversational Commerce

What Is Mobile Commerce? 6 Advantages of Mobile Commerce Brands Should Embrace Today

By 2021, mobile commerce will account for 54% of all retail ecommerce sales. If your brand and online store are not optimized for mobile devices, now is the time to catch up – or risk falling behind the curve. In this article, we’ll break down mobile commerce, its advantages to your business, and how you can optimize your brand for mobile shopping today.