Tag "Conversational Commerce"

Increase Your Conversions Rate With WhatsApp Business

Sep 14, 2023 • Conversational Commerce

How to use WhatsApp Business for Conversational Commerce

Conversational Commerce is a type of eCommerce that focuses on two-way conversations with customers via online chat tools. It's a concept that's been around for quite some time, with former Developer Experience Lead at Uber, Chris Messina, describing it as "the intersection of messaging apps and shopping" back in 2015.

Aug 17, 2023 • Conversational Commerce

Introducing Facebook Marketing Messages

Social media plays a central role in modern-day customer engagement. Personalised messages on your customers' favourite platforms will skyrocket the customer experience and grow brand loyalty. With this, Meta has introduced a new way to market to your audience via Facebook Messenger.

Aplicación de WhatsApp Business Platform para eCommerce

Jul 24, 2023 • Conversational Commerce

How to use the WhatsApp Business Platform in retail and eCommerce

In today's digital age, businesses always seek ways to connect with their customers quickly and efficiently. One of the most popular communication tools that have emerged in recent years is WhatsApp, widely used worldwide. The WhatsApp Business Platform provides businesses with an easy way to manage their customer communication, automate responses, and provide better customer service. In this blog, we will explore how retail and eCommerce businesses can use the WhatsApp Business Platform to enhance customer engagement, drive sales, and build a loyal customer base.

May 22, 2023 • Conversational Commerce

Introducing Instagram Marketing Messages

Today, more and more customer engagement happens on social media. And with good reason. Personalised messages on consumers' favourite messaging apps can truly benefit your brand awareness. Instagram's new Marketing Messages feature offers a great marketing tool to be visible where your customers are and re-engage them to boost those conversion rates.

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May 08, 2023 • Conversational Commerce

Showcase your products with WhatsApp Business Product Messages

You might already be using WhatsApp Business as a communications channel for things like customer service, customer feedback, and marketing. However, what many people have yet to discover is the power of WhatsApp Product Messages as a highly innovative and effective way to boost your sales potential on one of the world's most popular online messaging channels.

Apr 10, 2023 • Conversational Commerce

Increase your conversions rate with WhatsApp Business Assisted Sales

You don't need a degree in psychology to know that some customers are more risk-averse than others when making a purchase. When shopping online, everyone has, at some point, been hovering over the 'confirm payment' button with that little voice at the back of their minds telling them they're about to make a mistake. Sometimes we throw caution to the wind regardless of any doubts we may have and buy the product anyway; in many cases, we abandon our carts and go elsewhere to find what we're looking for.

Jan 30, 2023 • Conversational Commerce

Personalisation in retail and eCommerce: there's more than 'Hi John'

Every retail and eCommerce player knows personalisation is essential. It’s how you build customer trust, make your messaging meaningful, and keep shoppers coming back. But fewer realise how deep and broad true personalisation goes.

Sep 22, 2022 • Conversational Commerce

Why engagement on the right communication channels is key

Today’s consumers expect simplicity and convenience when communicating with a business. That means easy engagement and reachability when the customer needs it. Being present on the right communication channels can make or break the customer experience.

Jul 28, 2022 • Conversational Commerce

How to meet customer demand on the move

Today’s transport operators face a fresh set of challenges. Sharing data between different parts of the organisation. Keeping customers happy across a multitude of channels. And leveraging technology to answer customer expectations—which can be summed up as “get it right, right here, right now”. These aren’t simple issues.

Feb 10, 2022 • Conversational Commerce

Creating fans at every stage of the customer journey

Building anticipation and making the most of commercial opportunities is key to maximising revenue for your sports event.

Dec 20, 2021 • Conversational Commerce

The tech trends of 2022: innovations that will reshape business in the future

As 2021 comes to an end, many businesses are still responding to changes in the business environment brought on by the COVID-19 pandemic. The global crisis introduced the necessity to innovate, forcing many to rethink how they communicate with their customers and repackage product and service offerings for the new landscape – a landscape defined by digital transformation.

Dec 02, 2021 • Conversational Commerce

What is Integrated Customer Service and what are its benefits?

Elevate your business' service experience with integrated customer service. Learn what this is, its benefits and how to get started.

The biggest challenges of a Customer Service Manager

Nov 22, 2021 • Conversational Commerce

The 10 biggest challenges facing today's customer service manager

Customer service has changed and improved enormously over the years. Until a few years ago, companies could only be reached by phone, e-mail or face-to-face. Fortunately, the rapid digitisation of our society has contributed to better accessibility of both companies and customers. However, customers' expectations have also changed a lot in recent times. Managing these expectations is sometimes challenging and frustrating. We investigated: what are the ten biggest challenges for today's customer service manager?

Nov 04, 2021 • Conversational Commerce

The beauty industry’s digital glow up

As in many industries, the COVID-19 pandemic has only served to accelerate the digital transformation within the beauty business, although the move to online from face-to-face sales has been gathering pace for some time.

Sep 21, 2021 • Conversational Commerce

CM.com sponsors 20th Sport Industry Awards

The 20th Sport Industry Awards hosted some of the biggest names in the sporting sector to celebrate the achievements that made the headlines in commercial sport over the past year. Since COVID-19 rules were relaxed, audiences in the UK can now attend live events, so for the first time since 2019, the show was an in-person event.