The Mobile World Congress (MWC) in Barcelona is jam-packed with mobile innovations. Here, I would like to highlight those trends and innovations that stood out most, kicking it off with a much expected 'mobile gadget'.
Conversational Commerce is the convergence between messaging apps and commerce. Messaging apps such as Facebook Messenger, WhatsApp, WeChat, Viber but also native apps like RCS (Android) and Apple Business Chat (iOS) will fulfill a significant commercial role in your customer contact.
These days, communication between companies and customers primarily takes place via the smartphone. Your customers can directly reach your company via communication channels they already use every day. And vice versa! Just how convenient is that? We’ll tell you!
Mobile leads the way; Customers find, compare and buy on their mobile phone. The expectations from the consumer of mobile as a channel is therefore totally different than 10 years ago. Nevertheless, many companies still organize their marketing, sales and support the same way as 10 years ago.
2019 is imminent and with the arrival of many technical innovations, customer expectations are also rising rapidly. The following 5 terms play an important role in mobile and customer contact in 2019. Are you prepared for the future?