Tag "Messaging"

Jan 25, 2022 • Messaging

The Strategy of Customer Service Channels for eCommerce

The next time you walk into your favorite brick-and-mortar clothing store, try noting the number of service interactions you encounter in a single visit. You won't get a similar experience online. It's time for multichannel retailers to reimagine the customer experience in a digital setting. Think — immersive, personalised experiences that grab shoppers' attention.

Dec 06, 2021 • Messaging

How Recruiters Profit From the Whatsapp Business API

Most recruiters are aware of WhatsApp's potential to interact with job seekers. But WhatsApp is more than just a popular messaging channel amongst your target audience. The WhatsApp Business API also offers excellent ways to take away some pressure on your staff. Better service and smooth processes - sound good? Read how in this short article.

5 Benefits of Google's Business Messages

Dec 02, 2021 • Messaging

5 Advantages of Google's Business Messages

Google's Business Messages will allow you to meet your customers where they are in their moment of need. Learn more about this conversational messaging channel and what five benefits it can have for your business.

Nov 10, 2021 • Messaging

How SMS API Integration Helps You Scale Your Business Communications

When it comes to business messaging and message delivery - SMS works brilliantly. It’s the most accessible channel people still use every day, and it’s unlikely to go away any time soon. And that’s why SMS is used by most businesses, big and small, to communicate with their customers whenever they want and wherever they are.

Jul 14, 2021 • Messaging

WhatsApp Business: More Types of Proactive Messages Now Available

WhatsApp allows more types of proactive messages to its services and that’s awesome news for your business! It means that you will be able to serve your customers more information they choose to receive.

May 04, 2021 • Messaging

What is the Meaning of API? Learn All About Application Programming Interfaces

Even if you’ve never heard of an API, you will most certainly have used them in your day-to-day life. When you paid for your partner’s birthday present online, or when you logged into Netflix and opened an online account using your Facebook credentials, you were using an API. How do these clever tools work in business, and do you need them in yours? Read on; all will be revealed.

Mar 30, 2021 • Messaging

10 Applications of Our SMS Gateway Within a Company

If you want to ensure your marketing message to be seen by your target group, then mobile is the best channel – SMS in particular. Using business SMS online is easier than ever with our intuitive online interface. Let’s go through how an SMS Gateway can help you engage with your customers.

Mar 30, 2021 • Messaging

How to Use WhatsApp for Business: 6 Creative Customer Case Studies

There’s no denying the popularity of WhatsApp as a communication channel for consumers. But how can businesses leverage WhatsApp’s popularity with consumers? We take a brief look at six brands that effectively use WhatsApp Business to engage their customers and drive brand loyalty.

Mar 30, 2021 • Messaging

8 Effective Ways to Improve SMS Campaigns

SMS is an impactful way for digitally-native brands to keep up with user demands and exceed customer expectations. But for this to be achieved, your SMS campaign needs to be well-executed, or you risk losing customers. Here are 8 ways to improve your SMS campaigns.

women with backpack headphones mobile phone

Aug 18, 2020 • Messaging

The Experience Starts at Home

The bar that represents the acceptable level of customer experience is continuously being raised. What was good enough for your audience last year, won’t cut it this year. Especially in a competitive industry like leisure. Think of a day out at the museum, theme park or a zoo. Leisure functions on great customers experience, so that’s what needs to be done.

Jun 17, 2020 • Messaging

Our guide to Short Code messaging for businesses

A short code is a unique 5 or 6 digit number ideal for SMS marketing campaigns, lead generation, and promotions where you want people to remember your number easily. This blog post provides you with a detailed definition of short codes, the different and most common ways they are used, and benefits for your business.

Dec 21, 2018 • Messaging

Multi-channel vs. Omni-channel. What’s the difference?

We have all heard the terms Multi-channel and Omni-channel. What can these marketing strategies mean for your company? For an answer to that question, we need to know the difference between the two. In this short article, we'll explain just what all the fuss is about.

Oct 19, 2016 • Messaging

Timing is key: When is the best time to reach your audience?

Timing is everything when it comes to marketing: if you send your message at the wrong time, it will be far less successful than if you had sent it just a few hours earlier or later. But how do you know when this perfect time is?