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Tag "Messaging"

Mar 10, 2022 • Messaging

4 Ways to Use Google’s Business Messages

When we want to find new restaurants or look up a local repair shop, we usually do a quick search on Google. With Google’s Business Messages, you can make it even easier for customers to discover your business. Today we’ll go over the core features of Business Messages that will help you connect with your customers right from their devices.

Jan 05, 2022 • Messaging

The Strategy of Customer Service Channels for eCommerce

The next time you walk into your favorite brick-and-mortar clothing store, try noting the number of service interactions you encounter in a single visit. You won't get a similar experience online. It's time for multichannel retailers to reimagine the customer experience in a digital setting. Think — immersive, personalized experiences that grab shoppers' attention.

Nov 30, 2021 • Messaging

How to Make Your SMS Strategy Succeed

So you wish to set up a SMS strategy for your business? Not a bad idea, considering the 5.1 billion people around the world who are subscribed to mobile services. That's a whopping 67% of the global population within your reach with this powerful communication tool.

Nov 19, 2021 • Messaging

5 Benefits of Google's Business Messages

Google's Business Messages will allow you to meet your customers where they are in their moment of need. Learn more about this conversational messaging channel and what five benefits it can have for your business.

Jul 20, 2021 • Messaging

WhatsApp for Business: The New Way to Engage with Your Customers

The popularity of WhatsApp as a mobile messaging app is steadily growing and with good reason. With 2 billion active daily users sending 65 billion messages every day, in 180 countries and 60 languages, it’s no surprise that Facebook (the developers behind WhatsApp) expanded their platform to include a business application: WhatsApp Business.

Jul 14, 2021 • Messaging

WhatsApp Business: More Types of Proactive Messages Now Available

Have you heard? WhatsApp allows more types of proactive messages to its services and that’s awesome news for your business! It means that you will be able to serve your customers more information they choose to receive.

Jun 25, 2021 • Messaging

How to Ensure a Smooth Candidate Experience Without (Digital) Hurdles

Over the past decade, many organizations have set themselves the task of putting the customer first. But despite the battle for new talent, this principle doesn’t determine how to think and act during recruiting. Process digitization might help to turn the backlog into an advantage.

Dec 30, 2020 • Messaging

9 Mobile Marketing Mistakes to Avoid in 2022

It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every business needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. We’ll take you through the mobile marketing errors that shouldn’t be made in 2022.

Nov 06, 2020 • Messaging

The 5 Best Mobile Marketing Christmas Tips

With the days getting shorter and colder, Christmas shopping fun has kicked off. Consumers are searching for the best Christmas gifts at the best price, so competition between retailers at this time of the year can be fierce. How do you ensure it’s your product range that ends up underneath the Christmas tree? If you want to reach consumers before your competitors do, mobile marketing is the way to go. We’ll tell you why and share our 5 best mobile marketing tips for this Christmas!

Aug 17, 2020 • Messaging

The Experience Starts at Home

The bar that represents the acceptable level of customer experience is continuously being raised. What was good enough for your audience last year, won’t cut it this year. Especially in a competitive industry like leisure. Think of a day out at the museum, theme park or a zoo. Leisure functions on great customers experience, so that’s what needs to be done.

Aug 01, 2019 • Messaging

How to use the WhatsApp Business Solution in the Flex and Recruitment Market

Most recruiters are aware of WhatsApp’s potential to interact with job seekers. But WhatsApp is more than just a popular messaging channel amongst your target audience. The WhatsApp Business API also offers great ways to take away some pressure on your staff. Better service and smooth processes. Sounds good? Read how in this short article.

Feb 07, 2019 • Messaging

Chat Apps - Choosing between Channels

There’s a plethora of messaging apps and mobile communication channels available worldwide. Various apps exist, native applications are growing and also standard SMS text messages are still widely in use. In what channel should you invest your resources?

Jan 23, 2019 • Messaging

Why is having an event ticket presale a good marketing strategy? [3 benefits]

Event planners increasingly, especially festivals, sell tickets at their online presale ticket shop before the regular sales start. A ticket presale is a good marketing strategy, for several reasons. In this article I explain the three biggest benefits of having a presale as an event organizer.

Jan 22, 2019 • Messaging

Conversational commerce: be there where your customers are.

Mobile leads the way; Customers find, compare and buy on their mobile phone. The expectations from the consumer of mobile as a channel is therefore totally different than 10 years ago. Nevertheless, many companies still organize their marketing, sales and support the same way as 10 years ago.

Dec 10, 2018 • Messaging

Multi-channel vs. Omni-channel. What’s the difference?

Surely, we’ve all heard the terms Multi-channel and Omni-channel. What can these marketing strategies mean for your company? For an answer to that question, we need to know the difference between the two. In this short article, I’ll explain just what all the fuss is about.

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