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Tag "Messaging"

Jul 20, 2021 • Messaging
WhatsApp for Business: The New Way to Engage with Your Customers
The popularity of WhatsApp as a mobile messaging app is steadily growing and with good reason. With 2 billion active daily users sending 65 billion messages every day, in 180 countries and 60 languages, it’s no surprise that Facebook (the developers behind WhatsApp) expanded their platform to include a business application: WhatsApp Business.
Jul 14, 2021 • Messaging
WhatsApp Business: More Types of Proactive Messages Now Available
Have you heard? WhatsApp allows more types of proactive messages to its services and that’s awesome news for your business! It means that you will be able to serve your customers more information they choose to receive.
Jun 25, 2021 • Messaging
How to Ensure a Smooth Candidate Experience Without (Digital) Hurdles
Over the past decade, many organizations have set themselves the task to put the customer first. But despite the battle for new talent on the job market, this principle doesn’t determine the way of thinking and acting during a recruiting process. Process digitization might help to turn the backlog into an advantage.
Dec 30, 2020 • Messaging
9 Mobile Marketing Mistakes to Avoid in 2021
It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every business needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. We’ll take you through the mobile marketing errors that shouldn’t be made in 2021.
Nov 06, 2020 • Messaging
The 5 Best Mobile Marketing Christmas Tips
With the days getting shorter and colder, Christmas shopping fun has kicked off. Consumers are searching for the best Christmas gifts at the best price, so competition between retailers at this time of the year can be fierce. How do you ensure it’s your product range that ends up underneath the Christmas tree? If you want to reach consumers before your competitors do, mobile marketing is the way to go. We’ll tell you why and share our 5 best mobile marketing tips for this Christmas!
Aug 17, 2020 • Messaging
The Experience Starts at Home
The bar that represents the acceptable level of customer experience is continuously being raised. What was good enough for your audience last year, won’t cut it this year. Especially in a competitive industry like leisure. Think of a day out at the museum, theme park or a zoo. Leisure functions on great customers experience, so that’s what needs to be done.
Sep 24, 2019 • Messaging
Conversational Commerce the main focus during CM Inspires
Conversational Commerce will shape the future. But what does it mean and what can you do with it? On Thursday, 19 September the annual edition of CM Inspires took place. Speakers from Albert Heijn to go, Fit For Free and The Tosti Club entered the stage and gave a glimpse of their innovative applications for an optimal customer journey.
Aug 01, 2019 • Messaging
How to use the WhatsApp Business Solution in the Flex and Recruitment Market
Most recruiters are aware of WhatsApp’s potential to interact with job seekers. But WhatsApp is more than just a popular messaging channel amongst your target audience. The WhatsApp Business API also offers great ways to take away some pressure on your staff. Better service and smooth processes. Sounds good? Read how in this short article.
Feb 20, 2019 • Messaging
The power of combination: PortingXS combines SMS and Voice
How do you ensure a better customer experience with SMS and Voice? When a customer switches from one telecom operator to another, PortingXS facilitates number retention for every type of phone number. We spoke with Tim Leliveld, Area Manager at PortingXS, about their smart application of SMS and Voice for an optimal customer journey.
Feb 07, 2019 • Messaging
Chat Apps - Choosing between Channels
There’s a plethora of messaging apps and mobile communication channels available worldwide. Various apps exist, native applications are growing and also standard SMS text messages are still widely in use. In what channel should you invest your resources?
Jan 23, 2019 • Messaging
Why is having an event ticket presale a good marketing strategy? [3 benefits]
Event planners increasingly, especially festivals, sell tickets at their online presale ticket shop before the regular sales start. A ticket presale is a good marketing strategy, for several reasons. In this article I explain the three biggest benefits of having a presale as an event organizer.
Jan 22, 2019 • Messaging
Conversational commerce: be there where your customers are.
Mobile leads the way; Customers find, compare and buy on their mobile phone. The expectations from the consumer of mobile as a channel is therefore totally different than 10 years ago. Nevertheless, many companies still organize their marketing, sales and support the same way as 10 years ago.
Dec 10, 2018 • Messaging
Multi-channel vs. Omni-channel. What’s the difference?
Surely, we’ve all heard the terms Multi-channel and Omni-channel. What can these marketing strategies mean for your company? For an answer to that question, we need to know the difference between the two. In this short article, I’ll explain just what all the fuss is about.
Nov 22, 2018 • Messaging
Viber available via CM.com
Does Viber play a part in your multi-channel strategy? With over 900 million active users in 193 countries, companies can no longer exclude Viber as a channel to effectively reach their customers. That’s why we’re excited to announce that Viber can also be used advantageously via the CM.com platform.
Nov 06, 2018 • Messaging
SMS is dead? Guess again!
SMS is something we all know. It has been part of our lives for decades. Therefore, SMS might come across as old, but it has found a renewed purpose. It might potentially change the way we text forever. Let’s see how we get to SMS 2.0.
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