Tag "Messaging"

Dec 30, 2020 • Messaging

9 Mobile Marketing Mistakes to Avoid in 2021

It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every business needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. We’ll take you through the mobile marketing errors that shouldn’t be made in 2021.

Nov 06, 2020 • Messaging

The 5 Best Mobile Marketing Christmas Tips

With the days getting shorter and colder, Christmas shopping fun has kicked off. Consumers are searching for the best Christmas gifts at the best price, so competition between retailers at this time of the year can be fierce. How do you ensure it’s your product range that ends up underneath the Christmas tree? If you want to reach consumers before your competitors do, mobile marketing is the way to go. We’ll tell you why and share our 5 best mobile marketing tips for this Christmas!

Aug 17, 2020 • Messaging

The Experience Starts at Home

The bar that represents the acceptable level of customer experience is continuously being raised. What was good enough for your audience last year, won’t cut it this year. Especially in a competitive industry like leisure. Think of a day out at the museum, theme park or a zoo. Leisure functions on great customers experience, so that’s what needs to be done.

Sep 24, 2019 • Messaging

Conversational Commerce the main focus during CM Inspires

Conversational Commerce will shape the future. But what does it mean and what can you do with it? On Thursday, 19 September the annual edition of CM Inspires took place. Speakers from Albert Heijn to go, Fit For Free and The Tosti Club entered the stage and gave a glimpse of their innovative applications for an optimal customer journey.

Aug 01, 2019 • Messaging

How to use the WhatsApp Business Solution in the Flex and Recruitment Market

Most recruiters are aware of WhatsApp’s potential to interact with job seekers. But WhatsApp is more than just a popular messaging channel amongst your target audience. The WhatsApp Business API also offers great ways to take away some pressure on your staff. Better service and smooth processes. Sounds good? Read how in this short article.

Feb 20, 2019 • Messaging

The power of combination: PortingXS combines SMS and Voice

How do you ensure a better customer experience with SMS and Voice? When a customer switches from one telecom operator to another, PortingXS facilitates number retention for every type of phone number. We spoke with Tim Leliveld, Area Manager at PortingXS, about their smart application of SMS and Voice for an optimal customer journey.

Feb 07, 2019 • Messaging

Chat Apps - Choosing between Channels

There’s a plethora of messaging apps and mobile communication channels available worldwide. Various apps exist, native applications are growing and also standard SMS text messages are still widely in use. In what channel should you invest your resources?

Jan 23, 2019 • Messaging

Why is having an event ticket presale a good marketing strategy? [3 benefits]

Event planners increasingly, especially festivals, sell tickets at their online presale ticket shop before the regular sales start. A ticket presale is a good marketing strategy, for several reasons. In this article I explain the three biggest benefits of having a presale as an event organizer.

Jan 22, 2019 • Messaging

Conversational commerce: be there where your customers are.

Mobile leads the way; Customers find, compare and buy on their mobile phone. The expectations from the consumer of mobile as a channel is therefore totally different than 10 years ago. Nevertheless, many companies still organize their marketing, sales and support the same way as 10 years ago.

Dec 10, 2018 • Messaging

Multi-channel vs. Omni-channel. What’s the difference?

Surely, we’ve all heard the terms Multi-channel and Omni-channel. What can these marketing strategies mean for your company? For an answer to that question, we need to know the difference between the two. In this short article, I’ll explain just what all the fuss is about.

Nov 22, 2018 • Messaging

Viber available via CM.com

Does Viber play a part in your multi-channel strategy? With over 900 million active users in 193 countries, companies can no longer exclude Viber as a channel to effectively reach their customers. That’s why we’re excited to announce that Viber can also be used advantageously via the CM.com platform.

Nov 06, 2018 • Messaging

SMS is dead? Guess again!

SMS is something we all know. It has been part of our lives for decades. Therefore, SMS might come across as old, but it has found a renewed purpose. It might potentially change the way we text forever. Let’s see how we get to SMS 2.0.

Nov 06, 2018 • Messaging

Stop investing in Apps! Invest in Business Messaging

Business messaging in 2020 will be quite different from what you’re used to. Different, both from a business and a consumer perspective. Questions raised on both ends are “Will you notice?” and “Will it matter?”. In both cases the answer is: “Yes, it will!” And this is how.

Nov 06, 2018 • Messaging

Connect next-gen communication channels to your existing business applications

You live in the age of unlimited possibilities when it comes to customer contact. With the digitalization of the world you are able to build up a very detailed profile of your customer and get to ‘know’ your consumer very well. It’s like how the local grocery shop owner used to know his customer in person, but now on massive scale. And that’s a very good thing I think. It closes the gap between traditional quality oriented shops and online price fighters. You can add more value to the consumers by understanding their needs, and consumers are willing to pay more for better fitting services and products.

Nov 06, 2018 • Messaging

Stop losing 74% of your sales, no more abandoned shopping carts

About 74% of shoppers leave their shopping cart before checkout. What can you do to prevent people from abandoning these unsold items? Let me share my favourite tips and tricks to turn an abandoned shopping cart into an extra sales opportunity.

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