Tag "Messaging"

May 19, 2023 • Messaging

Introducing Instagram Marketing Messages

Today, more and more customer engagement happens on social media. And with good reason. Personalized messages on the favorite messaging apps of your customers can truly benefit your brand awareness. Instagram's new Marketing Messages feature offers a great marketing tool to be visible where your customers are and re-engage them to boost those conversion rates.

Jan 16, 2023 • Messaging

How WhatsApp Business Can Help With Abandoned Carts Recovery

Picture the scene as a customer: we've made the decision that we're going to buy something and we've added it to the cart, but for whatever reason, we don't follow through with the transaction. Sometimes we forget that we've added items to the cart; other times the phone rings just as we're about to click pay and we forget about it. On other occasions, we see something at the last minute that we don't like the look of that makes us think twice about buying.

Jan 09, 2023 • Messaging

How to Use WhatsApp for Tracking and Order Updates

Even the most easy-going among us can get a bit nervous if we don't know what's going on with our order. We've all been there, combing through our emails from the past month searching for payment confirmation, or fretting about whether our product has accidentally been shipped three-quarters of the way around the world to an unknown location, never to be seen again.

Jan 05, 2023 • Messaging

Increase Conversion With Promotional Messages on WhatsApp

In an age of mass marketing, as well as constant TV, internet and email advertising, it’s safe to say that sales periods can be something of an overwhelming experience for consumers around the world. Inundated with information from companies, people could be forgiven for wanting to switch off their phones, radios and televisions and ignore all forms of marketing until the sales period is all over. As an eCommerce owner, you should always be looking to avoid this by diversifying your marketing strategy in a way that suits your customers needs and sensibilities.

Sep 27, 2022 • Messaging

Valuable Customer Engagement for Effective Logistics and Durable Customer Relations

With millions of packages being delivered worldwide on a daily basis, communications have become an integral part of the world of logistics. If there is one thing that customers want, it's helpful information about their packages. Did the order succeed? When will it arrive? How can it be returned? If you’re not engaging them on the right channels—the ones they want to use—you’ll see customer dissatisfaction skyrocket at critical moments. So how do you prevent that? Let's take a look at the many different touchpoints and interactions within the delivery journey.

Sep 26, 2022 • Messaging

How to Improve Your Delivery Service With SMS Notifications

If you're active in today's transport and/or delivery business, you'll face new challenges to keep your customers happy on a daily basis. Customers expect fast and flexible, and sometimes even same-day, delivery. Time is money, costs need to be cut, and regaining control of the delivery process will significantly benefit your business. SMS can make a difference!

Aug 29, 2022 • Messaging

Why Engagement on the Right Communication Channels Is Key

Today’s consumers expect simplicity and convenience when communicating with a business. That means easy engagement and reachability when the customer needs it. Being present on the right communication channels can make or break the customer experience.

Aug 24, 2022 • Messaging

Why Do I Need a Google’s Business Messages Partner?

Google is making companies even more accessible through the launch of Google’s Business Messages, allowing customers to reach you in their moment of need. While the messaging service is available as an app, larger businesses are better suited to engage with customers through Google's Business Messages API, which requires partner support. Let's have a look at how this messaging channel is ideal for growing businesses looking to stay ahead of the competition.

Jul 05, 2022 • Messaging

How to Optimize Customer Relations via Instagram's Direct Messages

Building meaningful relationships with customers is something we all wish to do. A good customer relationship will increase brand loyalty and, in the long run, revenue. Instagram is an excellent place to build good customer relations due to its social nature.

Jun 19, 2022 • Messaging

What Is Google’s Business Messages, Google's Mobile Conversational Channel?

Google’s Business Messages launched in 2017 and has been gaining traction over the past couple of years. With desktop emerging in 2021, it's a great solution for businesses and customers to interact directly from their Google My Business listing. We’ve broken down everything you need to know about Google's Business Messages to prepare you for this new addition to your omnichannel toolkit.

Jun 15, 2022 • Messaging

10 Applications of an SMS Gateway Within One Company

Login codes for access to the cloud, SMS reminders for meetings, birthday greetings, voting during MT-meetings. The ways to use SMS within one company using our SMS gateway are countless! Here, you’ll find examples of 10 frequently used SMS applications within a single company.

Jun 13, 2022 • Messaging

SMS Marketing Use Cases for B2B to Build Your Business

You’ve heard about SMS marketing campaigns for consumers, but what about SMS marketing for B2B? B2B text messaging is an effective way to communicate with your business clientele, enabling you to build relationships with decision-makers and offer information that helps them make buying decisions.

Jun 09, 2022 • Messaging

Scale Your Business Communications With an SMS API Integration

When it comes to business messaging and message delivery - SMS works brilliantly. It’s the most accessible channel people still use every day, and it’s unlikely to go away any time soon. And that’s why SMS is used by most businesses, big and small, to communicate with their customers whenever they want and wherever they are.

Jun 07, 2022 • Messaging

How to Improve Customer Service With Google’s Business Messages

“How easy is it to do business with us?” If this is a question that you’ve asked your customers at any point in the last two years then you’re acutely aware of the importance of keeping your customers happy. If you haven’t asked this question, then you may find some valuable nuggets of information in this article.

Jun 02, 2022 • Messaging

Why SMS Is Just as Relevant as Ever

When the first text was sent in December 1992, no-one would have predicted how popular SMS would become. In 1993, Nokia introduced its first mobile phone with an SMS feature, but owning a mobile phone was still relatively unusual. Fast forward through the next decade and SMS’s popularity exploded, with the lack of full keyboards on the handsets of the time being overcome with linguistic innovations such as ‘textspeak’.