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Mar 30, 2021
11 minutes read

10 Applications of Our SMS Gateway Within a Company

If you want to ensure your marketing message to be seen by your target group, then mobile is the best channel – SMS in particular. Using business SMS online is easier than ever with our intuitive online interface. Let’s go through how an SMS Gateway can help you engage with your customers.

10 Ways a Business Can Use SMS

1. SMS as an appointment reminder

In healthcare, no-shows are a common problem, because patients often don’t turn up for their doctors' appointments. This phenomenon used to cost hospitals lots of money. Used to. Because the number of no-shows is vastly declining due to SMS reminders.

To reduce no-shows, SMS reminders are sent sometime before the appointment. This reminder is a simple SMS message with a short text, reminding the patient of his appointment. This not only reduces the number of no-shows but also improves the relationship between patient and hospital. 


Amongst many others, a medical centre in The Hague (the Netherlands) started cooperation with CM and the SMS Gateway in 2011, to automatically remind patients of their appointment one day ahead of time. The percentage of no-shows quickly dropped from 8% to 4,5% in just nine months and has continued to do so since. 

SMS reminders are not only implemented in health care. Many other companies use an SMS Gateway to remind their customers or employees of an appointment or a meeting. Package delivery notifications are yet another way of implementing this technique. 


2. SMS as a planning tool

For a company’s logistics or HR department, it is a recurring challenge to organise the logistic/work planning. Quick changes may need to be made and replacements found, especially in case of last-minute changes or when a colleague calls in sick. SMS through an SMS Gateway can be used as a notification tool that always reaches its destination and is read within minutes. 

An employment agency, specialised in flexible side jobs, uses SMS to inform students of available tasks and to ask them whether they are available. With these messages, they try to fill in vacancies as soon as possible. To such a service, you can easily connect an answering service. Reactions are then automatically delivered to your mailbox or web environment.   



SMS is not just a convenient planning tool for work planning, but for logistic planning for the drivers on the road as well. An international transport organisation which offers its services worldwide, by boat, plane, and truck also uses this SMS Gateway technique. The complexity of this service demands a smart and reliable planning system. They realised this by fully integrating SMS in the business-critical process of communicating with drivers. 



3. SMS as an internal communication and notification tool

When it comes to internal communication, it is important for the information to reach its destination quickly. And to be read quickly. When the information is short and to the point, SMS is an excellent channel to inform people instantly and effectively, this can be managed with the SMS Gateway. One example is a company that helps schools send SMS messages to inform students of schedule changes or newly uploaded grades.  


To improve customer- and employee happiness, showing you care about their important moments is vital. It’s as simple as keeping a list of customers’/employees’ birthdays, which you can use to congratulate them via SMS. For companies using an HR system that includes these birthdays, creating a connection to the SMS Gateway is easily made. This way, you can show you care without ever lifting a finger.  



4. SMS as an external marketing channel

A company’s marketing department is always looking for the most optimal mix of channels to reach their goals as time- and cost-effective as possible. The possibilities of bulk SMS as a marketing tool are diverse. CM is here to help you, both on the technical and creative level, to get your message across. 


When you use an SMS Gateway as a marketing tool, you can personalise both the content and the sender. Also, your target audience can respond to their received messages. When a marketing message is sent, it is important to comply with all regulations. Here, it is important that all mobile numbers are collected the right way.  

5. SMS for server notifications

For the IT department of your company, it is important to be instantly informed whenever -for example- a website is offline, a server is offline or the server’s cooling system is flitching, and so on. If there is no constant monitoring on this, problems like these may not be picked up in time. And damages may be big! By setting up automated SMS alerts within the SMS Gateway, the previously selected numbers will be informed instantly when a certain check is triggered. This way, action can be taken immediately. 



6. SMS as your login code

Privacy and data security demand more attention lately. To increase efficiency and be more flexible, a growing number of companies is introducing Two-factor Authentication for secured access to online working environments. 

Two-factor Authentication (2FA) is a login method needing something you know (your username and password) and something you have (your mobile phone). This second layer of authentication can be a One Time Password that is sent to the user’s phone via SMS or speech. This way, only the owner of this mobile phone can gain access to your data. 

Moreover, an SMS OTP can be used only once, and typically is valid for only a few minutes. This makes the login process so much more secure than when only username and password are used. 

That is why another Dutch hospital uses One Time Passwords to let employees log in securely, even when they are outside the hospital. This allows the specialist to assess x-rays from home. 


Also, the Dutch government uses One Time Passwords for logging in to the DigiD environment, where citizens can find and change forms and personal data. 

To make use of One Time Passwords, companies typically use a security partner that supplies specialised software to send out these passwords. As soon as a connection is made to the CM platform, SMS and speech codes can be sent. 

7. SMS for voting 

SMS is a popular tool in TV shows where viewers can vote for contestants. SMS and Voice can be used to select the most popular singer, for example in programmes such as the Song Festival or The Voice do. But it’s not just big shows that can benefit from SMS as a voting tool. 

Smaller companies can use SMS voting for example in MT meetings, congresses or internal events. Voting for a certain proposition, selecting a new board member or choosing the next company outing. All votes can be followed live, showing you real-time who or what got the most votes. 



A Dutch bank uses this type of SMS-voting for seminars, staff- and sponsor events for interaction with the visitors and to increase visibility. The SMS messages are shown on a big screen where they also show sponsored messages and -videos. 

8. SMS for applications and requests

SMS can also be used as a two-directional communication tool. For example, you can use SMS to request additional information like a radio station that uses SMS to enrich commercials, ending a commercial with ‘Want more info? SMS [RADIOSTATION} to 3669.”

This mobile marketing tool grows the level of interactivity with the audience and makes the threshold to responding as low as can be. 



9. SMS for calamities

Most companies have their alarm notification to security and emergency services in order. However, informing and mobilising their own employees often leaves much to be desired. For example, informing the company’s own crisis team, clearing certain buildings or informing staff of other companies within a certain range.

In case of a calamity, it is highly important that this happens easily, without any additional devices (that may not even be available during a calamity). SMS holds the answer. With a special feature, sending just one SMS message with a 4-digit code can trigger a message that is sent to selected groups. For example, a Dutch high school uses SMS to call in all crisis personnel. 



10. SMS for donations

For charities, which mostly rely on financial donations, it has become more difficult to bind consumers to their charity. As a result of, amongst others, ageing, crisis, waning engagement, not having cash, and expensive collectors, charities see a decline in the number of donations. Mobile donations, as SMS donation is also called, provides a solution. Charities use an SMS Gateway to lower the threshold to donations. 



SMS donations are not just for the big charities, also smaller foundations and associations use the SMS Gateway. 



The examples of SMS messaging mentioned in this article are based on actual customers but anonymised due to privacy reasons.’s Campaigns App

To maximise SMS for business marketing, introduces the Campaigns App. This easy-to-use online interface lets you reach your target audience via SMS, even without the assistance of a developer. 

The Benefits of the Campaigns App

  • Anyone with a platform account can use the Campaigns App as it’s installed by default. This WebApp is an intuitive, online self-service interface that sends SMS campaigns and WhatsApp messages to any database in a few easy steps.

  • If you opt for the SMS platform, you will enjoy a reliable and scalable platform. Thanks to our direct connections with operators, you can always count on fast and reliable delivery, anywhere in the world.

  • We offer services at incredibly competitive prices. 

  • No matter your company size, you can send impactful SMS campaigns from your computer to your target audience’s phone and enjoy real-time analytics.

  • With the Campaigns App, you can create SMS templates suited to various bulk SMS campaigns within a minute.  

  • You can create segments in your database for targeted campaigns, or use merge tags for further personalisation. 

  • You can send your campaign immediately or schedule for a future date. 

  • You can use the Campaigns App for appointment reminders and notification messages.

  • You can have opt-outs - so as to remain POPI compliant - processed automatically into your address book, and send re-marketing messages to recipients who didn't convert during the first send. This way, you get the maximum out of mobile marketing with our intuitive interface, even without technical skills.

  • The Campaigns App is ISO 9001, 20000-1 and 27001 certified.

  • You’ll enjoy 24-hour support, 7 days a week from our Network Operations Centre.

At, each application has its own specialist account manager to provide the best help for your service.

If you want to discover the possibilities of mobile for your company, don't hesitate to contact our account managers or give our platform a try with 10 free SMS's now!

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connects tens of thousands of companies with millions of consumers via their mobile phone each day. Behind the scenes, from our innovative platform, makes sure companies can use these millions of messages, phone calls and payments to become part of people’s lives.

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