Articles from Joep Beusenberg

No articles found...

Related articles

WhatsApp RCS Messaging

Your customer received your SMS. Now what?

You've been sending SMS messages to your customers for years. Delivery rates are high, they work on every phone, and your customers are familiar with the channel. SMS does exactly what it's supposed to do. But that's also the problem: SMS delivers messages, it doesn't start conversations.

6 minutes read Jun 30, 2026
blog-email-api Email

The Email Gateway API: High Volumes, Worldwide Delivery, and Budget-Friendly

Does your business depend on high-volume email communication? Then you want that infrastructure to be reliable and fast. When it comes to sending millions of messages, you need performance, uptime, and control at scale. And of course, you don't want to break the bank either. We have just the thing for you: the Email Gateway API.

4 minutes read Jun 17, 2026
3 types of ai HALO

New in HALO: Analytics that show you what your AI is actually doing

Customer service teams are used to precise analytics. Average handle time, first contact resolution, CSAT scores, numbers that are clean, comparable, and easy to report on. AI agents change that dynamic in a fundamental way.

6 minutes read Jun 02, 2026
blog-voice-bots-customer-experience HALO

The Bar for Voice AI Is Higher Than You Think. Here Is What We Rebuilt to Clear It

The customers who call are not a random sample of your customer base. They tried the FAQs. They sent a message. They waited, or they did not bother, because what they need to say is too complicated, too urgent, or too important to type. By the time they pick up the phone, they are already a little frustrated and already invested in getting an answer. The next three minutes will shape how they feel about your business more than any chat ever could. That is who voice AI is talking to. And most voice AI is not built with that person in mind.

5 minutes read May 19, 2026
the-benefits-of-2fa-for-business Messaging

WhatsApp Usernames Are Coming in June 2026: What Your Business Needs to Know

WhatsApp is rolling out one of its most-requested privacy features: usernames. Starting June 2026, your customers will be able to hide their phone number when messaging your business, and that change has real implications for how you identify customers, run campaigns, and structure your data.

10 minutes read May 13, 2026
featured image agents of chance blog 2025  AI CM.com

Agents of change

A contemplation on CM.com in the era of AI agents.

15 minutes read Mar 13, 2025
live-blog-blog-featured-uk-8 Live

25 Ideas for Growing Your Event in 2025

Just when you think you’ve cracked it, the world of events spins on its axis again. Algorithms change, marketing tactics become overused so as to lose their effectiveness, and new tech comes to the market bringing with it a glut of opportunities. The choice is clear: adapt or fall behind. Instead of doing the obligatory five event trends to look out for in 2025 yawn-fest, we’re giving you 25 of-the-moment tactics for growing your event. Each has been crowd-sourced from the CM Live team, who spend their days talking to promoters and making sense of the new trends and technology that emerge. Keep an eye on 3, 7 and 15 in particular.

5 minutes read Mar 12, 2025
blog-ai-agent-creation AI

How to Create AI Agents in Five Easy Steps

AI agents are your virtual helpers. Digital employees designed to perform specific tasks within an Agentic AI framework. What type of tasks? Pretty much anything you can think of: Analysing data, writing emails, automating cancel or renewal processes, creating tickets, and so on and on and on. But how do you create these AI agents? Let us show you how.

4 minutes read Mar 11, 2025
Live 5 ways to optimize customer service in leisure Customer Experience

Eight essential tips to improve your customer service contact page

Your contact page is the ultimate business card for your customer service team, providing a direct connection to agents when needed. It plays a crucial part in the customer experience and offers your business a chance to enhance the user journey from the start or to resolve any issues that may occur. But how? These pages need to be well-designed, easy to use and informative. In this blog, Customer Success Manager Simone Dierdorp explores eight steps to improve your customer service contact page.

6 minutes read Feb 10, 2025
Is this region a better fit for you?
Go
close icon